Kayak Audience in France
Kayak has an estimated audience of 6,369,927 people in France. 42.8% are female, 57.2% are male, average age 44.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Ange, transavia, Canoe, Opodo, Lidl.
The average Kayak fan in France is 44.2 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Ange, transavia, Canoe, with strongest over-indexing on Ange (9.74× the country average). Demographically, the Kayak audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of Kayak fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 44.2 |
| Estimated audience size | 6,369,927 |
Audience persona
The typical Kayak fan in France is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Ange.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,778,992 | 1.56× |
| Auvergne-Rhône-Alpes | 986,169 | 1.32× |
| Nouvelle-Aquitaine | 591,649 | 1.06× |
| Occitanie | 577,608 | 1.05× |
| Provence-Alpes-Côte d'Azur | 566,564 | 1.2× |
| Hauts-de-France | 411,090 | 0.73× |
| Pays de la Loire | 386,935 | 1.09× |
| Grand Est | 381,332 | 0.74× |
| Brittany | 347,277 | 1.12× |
| Normandy | 252,378 | 0.81× |
| Bourgogne-Franche-Comté | 188,532 | 0.73× |
| Centre-Val de Loire | 186,432 | 0.78× |
| Corsica | 25,738 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ange | 9.74× | Music & Radio |
| transavia | 2.39× | Travel & Leisure |
| Canoe | 7.39× | Sports |
| Opodo | 3.73× | Travel & Leisure |
| Lidl | 1.55× | Shopping |
| Standup paddleboarding | 4.32× | Sports |
| Air France | 1.54× | Travel & Leisure |
| EasyJet | 1.63× | Travel & Leisure |
| Oscaro | 1.67× | Cars & Mobility |
| Center Parcs | 2.19× | Travel & Leisure |
| Boats | 1.98× | Cars & Mobility |
| Jetcost | 7.38× | Travel & Leisure |
| Paddleboarding | 4.34× | Sports |
| Ryanair | 1.55× | Travel & Leisure |
| Beaches | 1.5× | Travel & Leisure |
| Windsurfing | 3.4× | Sports |
| Watercraft | 2.87× | Home & Garden |
| Voyage Privé | 2.38× | Travel & Leisure |
| Canoeing | 7.1× | Sports |
| Lakes | 1.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.19 |
| Mindfulness | BALANCE | 1.93 |
| Travelling | THRILL | 1.74 |
| Community Orientation | OPEN | 1.63 |
| Risk Appetite | THRILL | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.6% |
| France | 12.7% |
| United Kingdom | 5.8% |
See Kayak audiences in other countries
More Travel website audiences in France
- Airbnb (12,270,369)
- Leclerc Voyages (8,673,719)
- Opodo (3,604,744)
- Skyscanner (3,494,448)
- Booking.com (3,287,987)
Frequently asked questions
How many fans does Kayak have in France?
Kayak has an estimated audience of 6,369,927 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Kayak fans?
42.8% of Kayak fans are female, 57.2% are male, with an average age of 44.2 years.
Which brands do Kayak fans like most?
Kayak fans show strongest brand affinity for Ange (9.74×), transavia (2.39×), and Canoe (7.39×) over the country average.
Where do Kayak fans live in France?
Kayak fans in France are most concentrated in Île-de-France (reach 1,778,992), Auvergne-Rhône-Alpes (reach 986,169), and Nouvelle-Aquitaine (reach 591,649). These three regions account for the largest share of the active audience.
What other brands do Kayak fans also like?
Beyond Kayak itself, the audience over-indexes on transavia (2.39×), Canoe (7.39×), Opodo (3.73×), and Lidl (1.55×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Kayak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.