Leclerc Voyages Target Market in France
Leclerc Voyages has an estimated audience of 8,541,913 people in France. 58.2% are female, 41.8% are male, average age 44.4. Top regions: Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Dentistry.
The average Leclerc Voyages fan in France is 44.4 years old, more female, and lives primarily in Hauts-de-France. The audience is concentrated in Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (183.58× the country average). Demographically, the Leclerc Voyages audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Travelling, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Customer demographics of Leclerc Voyages
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 44.4 |
| Estimated audience size | 8,541,913 |
Audience persona
The typical Leclerc Voyages fan in France is more female, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Love & Sex.
Leclerc Voyages customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Hauts-de-France | ~1M | 1.51× |
| Île-de-France | ~800K | 0.54× |
| Auvergne-Rhône-Alpes | ~800K | 0.82× |
| Pays de la Loire | ~800K | 1.62× |
| Normandy | ~700K | 1.77× |
| Nouvelle-Aquitaine | ~700K | 0.97× |
| Grand Est | ~700K | 1.05× |
| Brittany | ~700K | 1.72× |
| Occitanie | ~400K | 0.53× |
| Bourgogne-Franche-Comté | ~300K | 0.98× |
| Centre-Val de Loire | ~300K | 0.98× |
| Provence-Alpes-Côte d'Azur | ~200K | 0.33× |
| Corsica | ~10K | 0.25× |
Top brand affinities of the Leclerc Voyages audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 183.58× | Kids & Family |
| Christmas Gift | 24.11× | Kids & Family |
| Christmas tree | 20.63× | Kids & Family |
| Kitchen garden | 8.88× | Home & Garden |
| Dentistry | 8.42× | Business & Career |
| Broadcasting of sports events | 7.84× | Movies & TV |
| Zoom lens | 7.86× | Technology & Electronics |
| Girl power | 11.71× | Politics & Society |
| Breast Cancer awareness | 10.13× | Health |
| Sustainable products | 7.45× | Politics & Society |
| Selfridges | 164.12× | Shopping |
| TikTok | 1.58× | Internet & Social Media |
| Hormone | 6.21× | Health |
| Travel photography | 2.98× | Technology & Electronics |
| Beaches | 2.05× | Travel & Leisure |
| Livemusic | 3.12× | Music & Radio |
| Wildlife photography | 3.39× | Technology & Electronics |
| Kitchen | 1.97× | Home & Garden |
| Take-out | 2.21× | Food & Beverages |
| Fine-art photography | 2.86× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.85 |
| Mindfulness | BALANCE | 2.37 |
| Patriotism | CONSERVATISM | 2.33 |
| Career Orientation | POWER | 1.88 |
| Quality Awareness | PREMIUM | 1.52 |
| Community Orientation | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 97.9% |
| Belgium | 0.5% |
| Spain | 0.3% |
See Leclerc Voyages audiences in other countries
More Travel website audiences in France
- Airbnb (12,270,369)
- Kayak (6,369,928)
- Opodo (3,604,744)
- Skyscanner (3,494,448)
- Booking.com (3,287,987)
Frequently asked questions
Who is Leclerc Voyages's target market in France?
Leclerc Voyages's target market in France covers an estimated 8,541,913 people, concentrated in Hauts-de-France and Île-de-France.
What is the gender split and age of Leclerc Voyages customers?
58.2% of the Leclerc Voyages audience are female, 41.8% are male, with an average age of 44.4 years.
Which brands do Leclerc Voyages fans like most?
Leclerc Voyages fans show strongest brand affinity for Love & Sex (183.58×), Christmas Gift (24.11×), and Christmas tree (20.63×) over the country average.
Where do Leclerc Voyages fans live in France?
Leclerc Voyages fans in France are most concentrated in Hauts-de-France (reach ~1M), Île-de-France (reach ~800K), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Leclerc Voyages fans also like?
Beyond Leclerc Voyages itself, the audience over-indexes on Christmas Gift (24.11×), Christmas tree (20.63×), Kitchen garden (8.88×), and Dentistry (8.42×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Leclerc Voyages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.