A data profile of the people who buy, follow and care about Lakes in France — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 5,051,987 people in France.
The average Lakes fan in France is 44.0 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Occitanie.
Top brand affinities include Kitchen, Volotea, Real property, with strongest over-indexing on Kitchen (2.73× the country average).
Demographically, the Lakes audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Lakes fan in France is balanced, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Kitchen.
The key figures that characterise the Lakes profile in France.
46.3% are female, 53.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 44.0 |
| Estimated audience size | 5,051,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Lakes audience comes from France.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
Where the Lakes audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~500K | 1.43× | |
| 02 | Auvergne-Rhône-Alpes | ~800K | 1.38× | |
| 03 | Occitanie | ~600K | 1.26× | |
| 04 | Grand Est | ~500K | 1.23× | |
| 05 | Nouvelle-Aquitaine | ~500K | 1.14× | |
| 06 | Bourgogne-Franche-Comté | ~200K | 1.01× | |
| 07 | Corsica | ~30K | 1.00× | |
| 08 | Île-de-France | ~800K | 0.86× | |
| 09 | Hauts-de-France | ~400K | 0.84× | |
| 10 | Normandy | ~200K | 0.82× | |
| 11 | Centre-Val de Loire | ~200K | 0.82× | |
| 12 | Pays de la Loire | ~200K | 0.76× | |
| 13 | Brittany | ~200K | 0.76× |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ecotourism | Business & Career | 3.05× | ||
| 02 | Permanent residency | Business & Career | 3.00× | ||
| 03 | Tinder | Internet & Social Media | 3.00× | ||
| 04 | Kitchen garden | Home & Garden | 3.00× | ||
| 05 | Summer vacation | Travel & Leisure | 2.95× | ||
| 06 | Lunch | Food & Beverages | 2.83× | ||
| 07 | Kitchen | Home & Garden | 2.73× | ||
| 08 | Volotea | Travel & Leisure | 2.59× | ||
| 09 | Car rentals | Cars & Mobility | 2.43× | ||
| 10 | Cruises | Travel & Leisure | 2.31× | ||
| 11 | Volunteering | Politics & Society | 2.14× | ||
| 12 | Alpine skiing | Sports | 1.98× | ||
| 13 | Apartment | Business & Career | 1.88× | ||
| 14 | Beaches | Travel & Leisure | 1.84× | ||
| 15 | Kayak | Travel & Leisure | 1.84× | ||
| 16 | Real property | Home & Garden | 1.78× | ||
| 17 | Ryanair | Travel & Leisure | 1.66× | ||
| 18 | Google Maps | Internet & Social Media | 1.63× | ||
| 19 | EasyJet | Travel & Leisure | 1.54× | ||
| 20 | Canada | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.81× | |
| Travelling | THRILL | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.88× | |
| Creativity | OPEN | 0.94× |
Lakes has an estimated audience of 5,051,987 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
46.3% of Lakes fans are female, 53.7% are male, with an average age of 44.0 years.
Lakes fans show strongest brand affinity for Kitchen (2.73×), Volotea (2.59×), and Real property (1.78×) over the country average.
Lakes fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~800K), Île-de-France (reach ~800K), and Occitanie (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Lakes itself, the audience over-indexes on Volotea (2.59×), Real property (1.78×), Canada (1.53×), and Beaches (1.84×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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