Camping Audience in France
Camping has an estimated audience of 12,059,290 people in France. 51.9% are female, 48.1% are male, average age 44.3. Top regions: Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Occitanie. Top brand affinities: Lidl, Google News, Kiabi, ICloud, vertbaudet.
The average Camping fan in France is 44.3 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes. The audience is concentrated in Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Occitanie. Top brand affinities include Lidl, Google News, Kiabi, with strongest over-indexing on Lidl (1.52× the country average). Demographically, the Camping audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Camping fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.3 |
| Estimated audience size | 12,059,290 |
Audience persona
The typical Camping fan in France is balanced, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Lidl.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | 1,578,139 | 1.11× |
| Nouvelle-Aquitaine | 1,131,070 | 1.07× |
| Occitanie | 1,059,155 | 1.02× |
| Pays de la Loire | 1,013,611 | 1.51× |
| Île-de-France | 913,365 | 0.42× |
| Brittany | 791,144 | 1.34× |
| Hauts-de-France | 731,571 | 0.69× |
| Grand Est | 697,489 | 0.71× |
| Provence-Alpes-Côte d'Azur | 692,174 | 0.77× |
| Normandy | 669,065 | 1.14× |
| Bourgogne-Franche-Comté | 488,591 | 1× |
| Centre-Val de Loire | 399,665 | 0.88× |
| Corsica | 79,398 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lidl | 1.52× | Shopping |
| Google News | 1.54× | News |
| Kiabi | 1.72× | Fashion & Accessoires |
| ICloud | 1.99× | Technology & Electronics |
| vertbaudet | 1.74× | Fashion & Accessoires |
| Center Parcs | 1.7× | Travel & Leisure |
| Mobile home | 3.09× | Cars & Mobility |
| Gémo | 1.52× | Fashion & Accessoires |
| Garden furniture | 1.92× | Home & Garden |
| Thermal insulation | 1.65× | Home & Garden |
| Deal of the day | 1.51× | Shopping |
| Christina Ricci | 2.66× | Movies & TV |
| Julien Clerc | 1.51× | Music & Radio |
| Vanessa Paradis | 1.54× | Music & Radio |
| Sylvie Vartan | 1.58× | Music & Radio |
| Heat pump | 1.85× | Home & Garden |
| Michel Sardou | 1.61× | Music & Radio |
| Patrick Bruel | 1.55× | Music & Radio |
| SKLUM | 1.51× | Home & Garden |
| Miou-Miou | 2.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.38 |
| Extroversion | THRILL | 1.25 |
| Travelling | THRILL | 1.14 |
| Sports Activity | POWER | 1.08 |
| DIY Mentality | THRILL | 1.06 |
| Pet Ownership | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
See Camping audiences in other countries
More Travel type audiences in France
- Hotels (15,556,082)
- Beaches (9,660,195)
- Theme parks (6,596,345)
- Air travel (6,056,567)
- Lodging (5,895,836)
Frequently asked questions
How many fans does Camping have in France?
Camping has an estimated audience of 12,059,290 people in France, concentrated in Auvergne-Rhône-Alpes and Nouvelle-Aquitaine.
What is the gender split and age of Camping fans?
51.9% of Camping fans are female, 48.1% are male, with an average age of 44.3 years.
Which brands do Camping fans like most?
Camping fans show strongest brand affinity for Lidl (1.52×), Google News (1.54×), and Kiabi (1.72×) over the country average.
Where do Camping fans live in France?
Camping fans in France are most concentrated in Auvergne-Rhône-Alpes (reach 1,578,139), Nouvelle-Aquitaine (reach 1,131,070), and Occitanie (reach 1,059,155). These three regions account for the largest share of the active audience.
What other brands do Camping fans also like?
Beyond Camping itself, the audience over-indexes on Google News (1.54×), Kiabi (1.72×), ICloud (1.99×), and vertbaudet (1.74×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.