A data profile of the people who buy, follow and care about Camping in France — modelled from more than twelve digital signal sources. Camping has an estimated audience of 12,059,290 people in France.
The average Camping fan in France is 44.3 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Occitanie.
Top brand affinities include Lidl, Google News, Patrick Bruel, with strongest over-indexing on Lidl (1.52× the country average).
Demographically, the Camping audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Camping fan in France is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Lidl.
The key figures that characterise the Camping profile in France.
51.9% are female, 48.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.3 |
| Estimated audience size | 12,059,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Camping audience comes from France.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~1M | 1.51× | |
| 02 | Brittany | ~800K | 1.34× | |
| 03 | Corsica | ~80K | 1.32× | |
| 04 | Normandy | ~700K | 1.14× | |
| 05 | Auvergne-Rhône-Alpes | ~1.5M | 1.11× | |
| 06 | Nouvelle-Aquitaine | ~1M | 1.07× | |
| 07 | Occitanie | ~1M | 1.02× | |
| 08 | Bourgogne-Franche-Comté | ~500K | 1.00× | |
| 09 | Centre-Val de Loire | ~400K | 0.88× | |
| 10 | Provence-Alpes-Côte d'Azur | ~700K | 0.77× | |
| 11 | Grand Est | ~700K | 0.72× | |
| 12 | Hauts-de-France | ~700K | 0.69× | |
| 13 | Île-de-France | ~900K | 0.42× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile home | Cars & Mobility | 3.09× | ||
| 02 | Christina Ricci | Movies & TV | 2.66× | ||
| 03 | Miou-Miou | Movies & TV | 2.50× | ||
| 04 | ICloud | Technology & Electronics | 1.99× | ||
| 05 | Garden furniture | Home & Garden | 1.92× | ||
| 06 | Heat pump | Home & Garden | 1.85× | ||
| 07 | vertbaudet | Fashion & Accessoires | 1.74× | ||
| 08 | Kiabi | Fashion & Accessoires | 1.72× | ||
| 09 | Center Parcs | Travel & Leisure | 1.70× | ||
| 10 | Thermal insulation | Home & Garden | 1.65× | ||
| 11 | Michel Sardou | Music & Radio | 1.61× | ||
| 12 | Sylvie Vartan | Music & Radio | 1.58× | ||
| 13 | Patrick Bruel | Music & Radio | 1.55× | ||
| 14 | Google News | News | 1.54× | ||
| 15 | Vanessa Paradis | Music & Radio | 1.54× | ||
| 16 | Lidl | Shopping | 1.52× | ||
| 17 | Gémo | Fashion & Accessoires | 1.52× | ||
| 18 | Deal of the day | Shopping | 1.51× | ||
| 19 | Julien Clerc | Music & Radio | 1.51× | ||
| 20 | SKLUM | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| DIY Mentality | THRILL | 1.10× | |
| Indulgence | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Extroversion | THRILL | 0.76× | |
| Spirituality | BALANCE | 0.78× |
Camping has an estimated audience of 12,059,290 people in France, concentrated in Auvergne-Rhône-Alpes and Nouvelle-Aquitaine.
51.9% of Camping fans are female, 48.1% are male, with an average age of 44.3 years.
Camping fans show strongest brand affinity for Lidl (1.52×), Google News (1.54×), and Patrick Bruel (1.55×) over the country average.
Camping fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~1.5M), Nouvelle-Aquitaine (reach ~1M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Google News (1.54×), Patrick Bruel (1.55×), Kiabi (1.72×), and ICloud (1.99×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.