Rascasse Audience Intelligence

Heat pump Audience in France

A data profile of the people who buy, follow and care about Heat pump in France — modelled from more than twelve digital signal sources. Heat pump has an estimated audience of 2,481,784 people in France.

The average Heat pump fan in France is 49.1 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heat pump profile in France.

Audience size
2.5M
in France
Gender
44.2%
55.8% male
Age
49.1
average years
Country rank
#1820
Topic in France
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heat pump fans

44.2% are female, 55.8% are male, average age 49.1.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Heat pump audience in France
MetricValue
Female44.2%
Male55.8%
Average age49.1
Estimated audience size2,481,784
Fig. 03

Age distribution

Ø 49.1
average years
Age distribution of the Heat pump audience in France
Age bracketShare%
16-193%
20-2910%
30-3916%
40-4923%
50+47%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Heat pump audience comes from France.

Worldwide audience distribution share by country for Heat pump
CountryShare
United States14.9%
Italy8.1%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heat pump audience in France is strongest.

Fig. 05

Top regions by affinity

Heat pump fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~700K1.62×
02Auvergne-Rhône-Alpes~300K1.10×
03Corsica~10K1.03×
04Nouvelle-Aquitaine~200K1.02×
05Occitanie~200K1.01×
06Provence-Alpes-Côte d'Azur~200K1.00×
07Pays de la Loire~100K0.99×
08Normandy~100K0.96×
09Centre-Val de Loire~90K0.96×
10Grand Est~200K0.95×
11Brittany~100K0.94×
12Bourgogne-Franche-Comté~90K0.94×
13Hauts-de-France~200K0.90×
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Heat pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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