Heat pump Audience in United States

Heat pump logo

Heat pump has an estimated audience of 4,980,866 people in United States. 46.2% are female, 53.8% are male, average age 47.8. Top regions: California, New York, Washington. Top brand affinities: David Lynch, Anika, Littlest Pet Shop (2012 TV series), Refrigeration, Thermal insulation.

The average Heat pump fan in United States is 47.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include David Lynch, Anika, Littlest Pet Shop (2012 TV series), with strongest over-indexing on David Lynch (132.42× the country average). Demographically, the Heat pump audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Heat pump fans

Demographic split for Heat pump audience in United States
MetricValue
Female46.2%
Male53.8%
Average age47.8
Estimated audience size4,980,866

Audience persona

The typical Heat pump fan in United States is balanced, around 47.8 years old, with strong Price Sensitivity tendencies and a notable affinity for David Lynch.

Top regions in United States

Top regions ranked by reach for Heat pump in United States
RegionReachAffinity
California529,4240.97×
New York303,4311.09×
Washington212,3722.13×
Texas200,2670.47×
Massachusetts186,1741.9×
Pennsylvania161,7180.96×
Florida147,5150.44×
North Carolina141,5160.94×
Virginia137,3021.13×
Illinois121,5610.73×
Ohio118,7940.77×
Georgia98,2580.64×
Maine96,5535.41×
Maryland92,0491.07×
Michigan90,1970.69×
Oregon89,2141.56×
New Jersey88,9110.7×
Colorado83,7501.07×
Tennessee73,1800.73×
Indiana72,6180.8×
Connecticut66,7321.34×
Minnesota61,9890.87×
Kentucky57,4230.92×
Missouri56,0940.7×
Wisconsin55,9830.75×
Arizona53,4520.53×
South Carolina52,1270.7×
Alabama48,6940.7×
Utah33,1450.74×
New Hampshire31,4111.6×
Oklahoma30,1150.54×
West Virginia29,4151.27×
Kansas27,6920.71×
Vermont26,9603.08×
Iowa26,8250.65×
Nevada24,8130.52×
Louisiana24,7870.39×
Arkansas24,6650.6×
Idaho22,6440.91×
Mississippi19,0410.46×
New Mexico18,3590.73×
Nebraska18,1130.73×
Rhode Island16,8131.06×
Washington, District of Columbia15,4241.03×
Alaska14,3721.35×
Delaware11,8380.86×
Montana11,7920.85×
Hawaii6,9750.33×
South Dakota6,6680.58×
North Dakota6,2960.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heat pump audience
BrandAffinityCategory
David Lynch132.42×Movies & TV
Anika132.11×Music & Radio
Littlest Pet Shop (2012 TV series)24.46×
Refrigeration11.08×Home & Garden
Thermal insulation10.39×Home & Garden
Temperature4.08×Health
Air conditioning4.2×Technology & Electronics
Jennifer Jason Leigh15.77×Movies & TV
HVAC3.92×Home & Garden
Central heating11.36×Home & Garden
Refrigerator3.25×Home & Garden
Electric heating9.19×Home & Garden
Isabella Rossellini14.17×Fashion & Accessoires
Lowe's2.02×Shopping
Flare10.71×Sports
Beetlejuice2.55×Movies & TV
Pump5.21×Home & Garden
Flickr5.05×Internet & Social Media
U.S. state1.59×Travel & Leisure
Wrench3.15×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heat pump audience
TraitClusterScore
Price SensitivityPREMIUM1.85
Need for SecurityCONSERVATISM1.55
Quality AwarenessPREMIUM1.51
DIY MentalityTHRILL1.46
Convenience OrientationPREMIUM1.38
Career OrientationPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Heat pump
CountryShare
United States14.9%
Italy8.1%
Germany7.8%

See Heat pump audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Heat pump have in United States?

Heat pump has an estimated audience of 4,980,866 people in United States, concentrated in California and New York.

What is the gender split and age of Heat pump fans?

46.2% of Heat pump fans are female, 53.8% are male, with an average age of 47.8 years.

Which brands do Heat pump fans like most?

Heat pump fans show strongest brand affinity for David Lynch (132.42×), Anika (132.11×), and Littlest Pet Shop (2012 TV series) (24.46×) over the country average.

Where do Heat pump fans live in United States?

Heat pump fans in United States are most concentrated in California (reach 529,424), New York (reach 303,431), and Washington (reach 212,372). These three regions account for the largest share of the active audience.

What other brands do Heat pump fans also like?

Beyond Heat pump itself, the audience over-indexes on Anika (132.11×), Littlest Pet Shop (2012 TV series) (24.46×), Refrigeration (11.08×), and Thermal insulation (10.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heat pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.