Rascasse Audience Intelligence

Heat pump Audience in United States

A data profile of the people who buy, follow and care about Heat pump in United States — modelled from more than twelve digital signal sources. Heat pump has an estimated audience of 4,980,866 people in United States.

#3801among Topic in United States#453in Home & Garden

The average Heat pump fan in United States is 47.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Washington.

Top brand affinities include David Lynch, Anika, Littlest Pet Shop (2012 TV series), with strongest over-indexing on David Lynch (132.42× the country average).

Demographically, the Heat pump audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heat pump fan in United States is balanced, around 47.8 years old, with strong DIY Mentality tendencies and a notable affinity for David Lynch.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heat pump profile in United States.

Audience size
5M
in United States
Gender
46.2%♀
53.8% male
Age
47.8
average years
Country rank
#6727
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heat pump fans

46.2% are female, 53.8% are male, average age 47.8.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Heat pump audience in United States
MetricValue
Female46.2%
Male53.8%
Average age47.8
Estimated audience size4,980,866
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Heat pump audience in United States
Age bracketShare%
16-195%
20-2910%
30-3918%
40-4924%
50+42%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Heat pump audience comes from United States.

Worldwide audience distribution share by country for Heat pump
CountryShare
United States14.9%
Italy8.1%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heat pump audience in United States is strongest.

Fig. 05

Top regions by affinity

Heat pump fans by region: top regions in United States
#RegionReachAffinity×
01Maine~90K5.12×
02Vermont~30K3.04×
03Washington~200K1.92×
04Massachusetts~200K1.87×
05New Hampshire~30K1.56×
06Oregon~80K1.46×
07West Virginia~30K1.38×
08Colorado~100K1.34×
09Alaska~10K1.30×
10Connecticut~60K1.29×
11Virginia~100K1.18×
12Rhode Island~20K1.11×
13Maryland~90K1.09×
14New York~300K1.03×
15Washington, District of Columbia~20K1.02×
16Pennsylvania~200K0.99×
17North Carolina~100K0.98×
18Delaware~10K0.97×
19Kentucky~60K0.95×
20Idaho~20K0.91×
21Montana~10K0.89×
22California~500K0.85×
23Minnesota~60K0.85×
24Indiana~80K0.84×
25Kansas~30K0.81×
26Ohio~100K0.79×
27Tennessee~80K0.78×
28South Carolina~60K0.74×
29New Mexico~20K0.74×
30Nebraska~20K0.74×
31North Dakota~8K0.74×
32Wisconsin~50K0.73×
33Utah~30K0.73×
34South Dakota~8K0.73×
35New Jersey~90K0.71×
36Illinois~100K0.70×
37Missouri~60K0.70×
38Alabama~50K0.68×
39Michigan~90K0.67×
40Iowa~30K0.67×
41Arkansas~30K0.67×
42Georgia~100K0.64×
43Oklahoma~30K0.58×
44Mississippi~20K0.56×
45Nevada~30K0.52×
46Arizona~50K0.51×
47Hawaii~10K0.49×
48Louisiana~30K0.44×
49Texas~200K0.43×
50Florida~100K0.42×
Fig. 06

Affinity by region

Affinity by region — Heat pump, United States
0.42×1.00×5.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heat pump audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heat pump audience
#·InterestCategoryAffinity×
01David LynchMovies & TV132.42×
02AnikaMusic & Radio132.11×
03Littlest Pet Shop (2012 TV series)Movie / TV Show / Series24.46×
04Jennifer Jason LeighMovies & TV15.77×
05Isabella RosselliniFashion & Accessoires14.17×
06Central heatingHome & Garden11.36×
07RefrigerationHome & Garden11.08×
08FlareSports10.71×
09Thermal insulationHome & Garden10.39×
10Electric heatingHome & Garden9.19×
11PumpHome & Garden5.21×
12FlickrInternet & Social Media5.05×
13Air conditioningTechnology & Electronics4.20×
14TemperatureHealth4.08×
15HVACHome & Garden3.92×
16RefrigeratorHome & Garden3.25×
17WrenchHome & Garden3.15×
18ElectronicsTechnology & Electronics2.11×
19Best BuyShopping1.97×
20U.S. stateTravel & Leisure1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heat pump audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heat pump audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.84×
Convenience OrientationPREMIUM1.56×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heat pump audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
ExtroversionTHRILL0.95×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heat pump have in United States?

Heat pump has an estimated audience of 4,980,866 people in United States, concentrated in California and New York.

02

What is the gender split and age of Heat pump fans?

46.2% of Heat pump fans are female, 53.8% are male, with an average age of 47.8 years.

03

Which brands do Heat pump fans like most?

Heat pump fans show strongest brand affinity for David Lynch (132.42×), Anika (132.11×), and Littlest Pet Shop (2012 TV series) (24.46×) over the country average.

04

Where do Heat pump fans live in United States?

Heat pump fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Washington (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Heat pump fans also like?

Beyond Heat pump itself, the audience over-indexes on Anika (132.11×), Littlest Pet Shop (2012 TV series) (24.46×), Refrigeration (11.08×), and Thermal insulation (10.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Heat pump audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heat pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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