Rascasse Audience Intelligence

Refrigeration Audience in United States

A data profile of the people who buy, follow and care about Refrigeration in United States — modelled from more than twelve digital signal sources. Refrigeration has an estimated audience of 7,318,093 people in United States.

#2935among Topic in United States#346in Home & Garden

The average Refrigeration fan in United States is 46.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchenware, Heat pump, Microwave oven, with strongest over-indexing on Kitchenware (7.31× the country average).

Demographically, the Refrigeration audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Refrigeration fan in United States is balanced, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Kitchenware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Refrigeration profile in United States.

Audience size
7.3M
in United States
Gender
51.4%♀
48.6% male
Age
46.2
average years
Country rank
#4843
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Refrigeration fans

51.4% are female, 48.6% are male, average age 46.2.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Refrigeration audience in United States
MetricValue
Female51.4%
Male48.6%
Average age46.2
Estimated audience size7,318,093
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Refrigeration audience in United States
Age bracketShare%
16-197%
20-2913%
30-3918%
40-4924%
50+38%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Refrigeration audience comes from United States.

Worldwide audience distribution share by country for Refrigeration
CountryShare
United States20.4%
Brazil9.7%
Taiwan3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Refrigeration audience in United States is strongest.

Fig. 05

Top regions by affinity

Refrigeration fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.42×
02Hawaii~40K1.23×
03Arkansas~70K1.21×
04Idaho~40K1.15×
05Oklahoma~90K1.14×
06Oregon~100K1.13×
07Kansas~60K1.11×
08Alaska~20K1.11×
09Maine~30K1.10×
10California~900K1.08×
11Arizona~200K1.08×
12Louisiana~100K1.07×
13Texas~700K1.06×
14Virginia~200K1.04×
15North Carolina~200K1.03×
16Washington~200K1.03×
17Georgia~200K1.02×
18Iowa~60K1.02×
19Tennessee~100K1.01×
20Wisconsin~100K1.01×
21North Dakota~20K1.01×
22Ohio~200K1.00×
23Kentucky~90K1.00×
24Nebraska~40K1.00×
25South Carolina~100K0.99×
26Alabama~100K0.99×
27Nevada~70K0.99×
28Florida~500K0.98×
29Missouri~100K0.98×
30Montana~20K0.98×
31Maryland~100K0.97×
32Mississippi~60K0.97×
33Illinois~200K0.96×
34New Mexico~40K0.96×
35Pennsylvania~200K0.95×
36Michigan~200K0.95×
37Indiana~100K0.94×
38Colorado~100K0.94×
39Minnesota~100K0.94×
40Vermont~10K0.92×
41New Hampshire~30K0.91×
42South Dakota~20K0.91×
43West Virginia~30K0.90×
44Rhode Island~20K0.89×
45Washington, District of Columbia~20K0.89×
46Delaware~20K0.89×
47Connecticut~60K0.88×
48Massachusetts~100K0.87×
49New York~400K0.86×
50New Jersey~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Refrigeration, United States
0.85×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Refrigeration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Refrigeration audience
#·InterestCategoryAffinity×
01Heat pumpHome & Garden11.08×
02KitchenwareHome & Garden7.31×
03DishwasherHome & Garden5.13×
04Microwave ovenHome & Garden4.70×
05CutleryHome & Garden3.42×
06Robert RedfordMovies & TV2.54×
07HVACHome & Garden2.52×
08CountertopHome & Garden2.46×
09Home AppliancesHome & Garden2.34×
10Air conditioningTechnology & Electronics2.29×
11Hardware storeHome & Garden2.09×
12RefrigeratorHome & Garden1.99×
13NostalgiaHome & Garden1.97×
14Ace HardwareHome & Garden1.92×
15FedExBusiness & Career1.92×
16GeneticsKids & Family1.91×
17RenovationHome & Garden1.78×
18Best BuyShopping1.72×
19Pizza HutFood & Beverages1.57×
20LivestockPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Refrigeration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Refrigeration audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.58×
Career OrientationPOWER1.53×
DIY MentalityTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Refrigeration audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.81×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Refrigeration have in United States?

Refrigeration has an estimated audience of 7,318,093 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Refrigeration fans?

51.4% of Refrigeration fans are female, 48.6% are male, with an average age of 46.2 years.

03

Which brands do Refrigeration fans like most?

Refrigeration fans show strongest brand affinity for Kitchenware (7.31×), Heat pump (11.08×), and Microwave oven (4.7×) over the country average.

04

Where do Refrigeration fans live in United States?

Refrigeration fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Refrigeration fans also like?

Beyond Refrigeration itself, the audience over-indexes on Heat pump (11.08×), Microwave oven (4.7×), Home Appliances (2.34×), and Dishwasher (5.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Refrigeration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Refrigeration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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