Refrigeration Audience in United States

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Refrigeration has an estimated audience of 7,318,093 people in United States. 51.4% are female, 48.6% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Israel, Wok, Grinch.

The average Refrigeration fan in United States is 46.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Israel, with strongest over-indexing on Governor of Michigan (10.21× the country average). Demographically, the Refrigeration audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Refrigeration fans

Demographic split for Refrigeration audience in United States
MetricValue
Female51.4%
Male48.6%
Average age46.2
Estimated audience size7,318,093

Audience persona

The typical Refrigeration fan in United States is balanced, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Refrigeration in United States
RegionReachAffinity
California955,6661.19×
Texas696,6901.11×
Florida512,6531.03×
New York378,2510.92×
Pennsylvania247,4661×
Georgia243,5261.08×
Illinois243,1611×
Ohio234,5911.04×
North Carolina231,8081.05×
Michigan192,7571.01×
Virginia186,7091.05×
Arizona169,7291.14×
New Jersey162,4100.87×
Washington162,3231.11×
Tennessee148,2521.01×
Massachusetts131,0720.91×
Maryland127,2251.01×
Indiana126,2570.94×
Missouri119,0301.01×
Colorado113,4150.98×
South Carolina112,5251.02×
Wisconsin110,7371.01×
Minnesota102,1230.97×
Louisiana101,8691.08×
Alabama100,9320.99×
Oregon93,8391.12×
Oklahoma93,4341.15×
Kentucky93,0051.01×
Utah77,7891.19×
Nevada73,1171.03×
Arkansas69,7821.16×
Connecticut66,0310.9×
Iowa62,8401.04×
Kansas61,7711.07×
Mississippi55,5290.92×
Idaho38,7151.05×
Nebraska35,2310.96×
Hawaii33,7851.07×
New Mexico32,2530.88×
Maine31,2601.19×
West Virginia27,7080.81×
New Hampshire24,2650.84×
Washington, District of Columbia20,3740.93×
Rhode Island19,9680.86×
Montana19,4350.96×
Alaska17,0831.09×
Delaware16,4350.81×
South Dakota13,9510.82×
North Dakota13,7050.91×
Vermont11,2390.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Refrigeration audience
BrandAffinityCategory
Governor of Michigan10.21×Politics & Society
Goop7.03×Internet & Social Media
Israel2.54×Travel & Leisure
Wok7.57×Food & Beverages
Grinch4.5×Movies & TV
Vocal harmony5×Music & Radio
Fairy godmother8.05×Literature
headspace9.83×Health
Cherish (group)11.21×Music & Radio
Google Home6.27×Technology & Electronics
Wikia3.21×Internet & Social Media
Hibachi7.37×Food & Beverages
Hipster8.42×Politics & Society
Historic site3.73×Arts & Culture
El Paso County, Colorado11.05×Travel & Leisure
Grace Slick7.47×Music & Radio
The Devil's Rejects8.47×Movies & TV
TV Fanatic7.79×Movies & TV
Jesse Plemons2.16×Movies & TV
Kikar HaShabbat10.06×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Refrigeration audience
TraitClusterScore
DIY MentalityTHRILL1.41
Need for SecurityCONSERVATISM1.36
Price SensitivityPREMIUM1.32
Quality AwarenessPREMIUM1.32
Family OrientationCONSERVATISM1.27
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Refrigeration
CountryShare
United States20.4%
Brazil9.7%
Taiwan3.8%

See Refrigeration audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Refrigeration have in United States?

Refrigeration has an estimated audience of 7,318,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Refrigeration fans?

51.4% of Refrigeration fans are female, 48.6% are male, with an average age of 46.2 years.

Which brands do Refrigeration fans like most?

Refrigeration fans show strongest brand affinity for Governor of Michigan (10.21×), Goop (7.03×), and Israel (2.54×) over the country average.

Where do Refrigeration fans live in United States?

Refrigeration fans in United States are most concentrated in California (reach 955,666), Texas (reach 696,690), and Florida (reach 512,653). These three regions account for the largest share of the active audience.

What other brands do Refrigeration fans also like?

Beyond Refrigeration itself, the audience over-indexes on Goop (7.03×), Israel (2.54×), Wok (7.57×), and Grinch (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Refrigeration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.