A data profile of the people who buy, follow and care about Refrigeration in Brazil — modelled from more than twelve digital signal sources. Refrigeration has an estimated audience of 3,483,700 people in Brazil.
Refrigeration has an estimated audience of 3,483,700 people in Brazil. 58.0% are female, 42.0% are male, average age 45.2. Top brand affinities: Coritiba Foot Ball Club, Dafiti, Electrolux, Country music, MSN.
Top brand affinities include Coritiba Foot Ball Club, Dafiti, Electrolux, with strongest over-indexing on Coritiba Foot Ball Club (2.45× the country average).
Demographically, the Refrigeration audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Refrigeration fan in Brazil is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Coritiba Foot Ball Club.
The key figures that characterise the Refrigeration profile in Brazil.
58.0% are female, 42.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 45.2 |
| Estimated audience size | 3,483,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Refrigeration audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 9.7% |
| Taiwan | 3.8% |
The strongest cross-interests of the Refrigeration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air purifier | Home & Garden | 6.40× | ||
| 02 | Dishwasher | Home & Garden | 5.09× | ||
| 03 | Submarino | Shopping | 3.28× | ||
| 04 | Makita | Home & Garden | 3.24× | ||
| 05 | Dafiti | Fashion & Accessoires | 2.56× | ||
| 06 | Coritiba Foot Ball Club | Sports | 2.45× | ||
| 07 | Electrolux | Home & Garden | 2.40× | ||
| 08 | Laptop | Technology & Electronics | 2.24× | ||
| 09 | Centauro | Cars & Mobility | 2.23× | ||
| 10 | MSN | News | 2.14× | ||
| 11 | Public transport | Cars & Mobility | 2.00× | ||
| 12 | Grocery store | Food & Beverages | 1.91× | ||
| 13 | Lodging | Travel & Leisure | 1.87× | ||
| 14 | Netshoes | Shopping | 1.82× | ||
| 15 | Google Maps | Internet & Social Media | 1.71× | ||
| 16 | Localiza | Cars & Mobility | 1.67× | ||
| 17 | Havaianas | Fashion & Accessoires | 1.63× | ||
| 18 | Rock music | Music & Radio | 1.59× | ||
| 19 | Country music | Music & Radio | 1.57× | ||
| 20 | Pop music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.21× | |
| Patriotism | CONSERVATISM | 1.63× | |
| Individualism | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.58× | |
| Early Adopter Mentality | POWER | 0.60× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Refrigeration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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