Rascasse Audience Intelligence

Refrigeration Audience in Germany

A data profile of the people who buy, follow and care about Refrigeration in Germany — modelled from more than twelve digital signal sources. Refrigeration has an estimated audience of 829,230 people in Germany.

#3526among Topic in Germany#487in Home & Garden

The average Refrigeration fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Refrigerator, Dishwasher, Vacuum cleaner, with strongest over-indexing on Refrigerator (26.25× the country average).

Demographically, the Refrigeration audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Refrigeration fan in Germany is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Refrigerator.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Refrigeration profile in Germany.

Audience size
829K
in Germany
Gender
47.0%♀
53.0% male
Age
43.7
average years
Country rank
#7653
Topic in Germany
Fig. 01

Search interest · 12-month trend

+86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Refrigeration fans

47.0% are female, 53.0% are male, average age 43.7.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Refrigeration audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age43.7
Estimated audience size829,230
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Refrigeration audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4928%
50+25%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Refrigeration audience comes from Germany.

Worldwide audience distribution share by country for Refrigeration
CountryShare
United States20.4%
Brazil9.7%
Taiwan3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Refrigeration audience in Germany is strongest.

Fig. 05

Top regions by affinity

Refrigeration fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~40K2.46×
02Bremen~8K1.16×
03Bayern~100K1.03×
04Berlin~40K1.01×
05Hessen~60K1.00×
06Niedersachsen~80K0.99×
07Hamburg~20K0.97×
08Sachsen-Anhalt~20K0.96×
09Saarland~9K0.93×
10Thüringen~20K0.92×
11Rheinland-Pfalz~40K0.91×
12Brandenburg~20K0.91×
13Nordrhein-Westfalen~200K0.90×
14Schleswig-Holstein~30K0.90×
15Baden-Württemberg~100K0.88×
16Sachsen~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Refrigeration, Germany
0.86×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Refrigeration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Refrigeration audience
#·InterestCategoryAffinity×
01DishwasherHome & Garden53.58×
02RefrigeratorHome & Garden26.25×
03Washing machineHome & Garden13.43×
04Bank accountBusiness & Career13.23×
05Willie NelsonMusic & Radio12.45×
06Window blindHome & Garden12.30×
07Vacuum cleanerHome & Garden11.54×
08Self storageHome & Garden9.30×
09Heat pumpHome & Garden9.21×
10BlenderHome & Garden8.74×
11Central heatingHome & Garden7.13×
12Air conditioningTechnology & Electronics6.41×
13HVACHome & Garden5.60×
14German cuisineFood & Beverages5.56×
15Bruce SpringsteenMusic & Radio5.48×
16Household goodsHome & Garden5.25×
17Garden furnitureHome & Garden3.93×
18Efficient energy useTechnology & Electronics3.41×
19Solar energyHome & Garden2.85×
20EnergyHome & Garden2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Refrigeration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Refrigeration audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.69×
Convenience OrientationPREMIUM1.57×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Refrigeration audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
CreativityOPEN0.84×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Refrigeration have in Germany?

Refrigeration has an estimated audience of 829,230 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Refrigeration fans?

47.0% of Refrigeration fans are female, 53.0% are male, with an average age of 43.7 years.

03

Which brands do Refrigeration fans like most?

Refrigeration fans show strongest brand affinity for Refrigerator (26.25×), Dishwasher (53.58×), and Vacuum cleaner (11.54×) over the country average.

04

Where do Refrigeration fans live in Germany?

Refrigeration fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Refrigeration fans also like?

Beyond Refrigeration itself, the audience over-indexes on Dishwasher (53.58×), Vacuum cleaner (11.54×), Washing machine (13.43×), and Window blind (12.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Refrigeration audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Refrigeration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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