Refrigeration Audience in Germany
Refrigeration has an estimated audience of 829,230 people in Germany. 47.0% are female, 53.0% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dishwasher, Vacuum cleaner, Refrigerator, Washing machine, Heat pump.
The average Refrigeration fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dishwasher, Vacuum cleaner, Refrigerator, with strongest over-indexing on Dishwasher (40× the country average). Demographically, the Refrigeration audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Refrigeration fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 43.7 |
| Estimated audience size | 829,230 |
Audience persona
The typical Refrigeration fan in Germany is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Dishwasher.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,616 | 0.91× |
| Bayern | 141,285 | 1.06× |
| Baden-Württemberg | 86,950 | 0.77× |
| Niedersachsen | 85,451 | 1.06× |
| Mecklenburg-Vorpommern | 50,142 | 3.17× |
| Hessen | 45,999 | 0.73× |
| Berlin | 37,250 | 1× |
| Rheinland-Pfalz | 33,066 | 0.8× |
| Sachsen | 32,214 | 0.79× |
| Schleswig-Holstein | 24,205 | 0.81× |
| Brandenburg | 20,534 | 0.8× |
| Sachsen-Anhalt | 19,201 | 0.89× |
| Hamburg | 17,202 | 0.92× |
| Thüringen | 15,512 | 0.73× |
| Saarland | 6,715 | 0.66× |
| Bremen | 6,336 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dishwasher | 40× | Home & Garden |
| Vacuum cleaner | 10.88× | Home & Garden |
| Refrigerator | 8.64× | Home & Garden |
| Washing machine | 12.73× | Home & Garden |
| Heat pump | 9.04× | Home & Garden |
| Household goods | 7.58× | Home & Garden |
| German cuisine | 6.01× | Food & Beverages |
| Willie Nelson | 15.68× | Music & Radio |
| Joan Baez | 12.87× | Music & Radio |
| Hygiene | 3.55× | Beauty & Wellness |
| Bank account | 9.9× | Business & Career |
| HVAC | 4.31× | Home & Garden |
| Window blind | 6.51× | Home & Garden |
| Cervical vertebrae | 20× | Health |
| Self storage | 8.6× | Home & Garden |
| Garden furniture | 3.79× | Home & Garden |
| Aluminium | 4.31× | Home & Garden |
| Catering | 3.85× | Food & Beverages |
| Tagesschau | 1.58× | Movies & TV |
| Bruce Springsteen | 4.4× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.36 |
| Sustainability | BALANCE | 1.35 |
| Design Affinity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.31 |
| Convenience Orientation | PREMIUM | 1.3 |
| Pet Ownership | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 9.7% |
| Taiwan | 3.8% |
See Refrigeration audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Refrigeration have in Germany?
Refrigeration has an estimated audience of 829,230 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Refrigeration fans?
47.0% of Refrigeration fans are female, 53.0% are male, with an average age of 43.7 years.
Which brands do Refrigeration fans like most?
Refrigeration fans show strongest brand affinity for Dishwasher (40×), Vacuum cleaner (10.88×), and Refrigerator (8.64×) over the country average.
Where do Refrigeration fans live in Germany?
Refrigeration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,616), Bayern (reach 141,285), and Baden-Württemberg (reach 86,950). These three regions account for the largest share of the active audience.
What other brands do Refrigeration fans also like?
Beyond Refrigeration itself, the audience over-indexes on Vacuum cleaner (10.88×), Refrigerator (8.64×), Washing machine (12.73×), and Heat pump (9.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Refrigeration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.