Rascasse Audience Intelligence

German cuisine Audience in Germany

A data profile of the people who buy, follow and care about German cuisine in Germany — modelled from more than twelve digital signal sources. German cuisine has an estimated audience of 3,938,448 people in Germany.

#3among Cuisine in Germany#933among Topic in Germany#78in Food & Beverages

The average German cuisine fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Cleaning, Sustainable energy, Business marketing, with strongest over-indexing on Cleaning (4.47× the country average).

Demographically, the German cuisine audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical German cuisine fan in Germany is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Cleaning.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the German cuisine profile in Germany.

Audience size
3.9M
in Germany
Gender
62.5%♀
37.5% male
Age
43.6
average years
Country rank
#1505
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of German cuisine fans

62.5% are female, 37.5% are male, average age 43.6.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for German cuisine audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age43.6
Estimated audience size3,938,448
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the German cuisine audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4926%
50+28%
Fig. 04

Worldwide distribution

4.6%

of the worldwide German cuisine audience comes from Germany.

Worldwide audience distribution share by country for German cuisine
CountryShare
United States12.8%
Japan9.3%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the German cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

German cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K2.47×
02Brandenburg~200K1.50×
03Hamburg~100K1.25×
04Hessen~300K1.06×
05Baden-Württemberg~600K1.05×
06Sachsen-Anhalt~100K1.03×
07Sachsen~200K0.92×
08Schleswig-Holstein~100K0.89×
09Niedersachsen~300K0.88×
10Thüringen~90K0.88×
11Bremen~30K0.88×
12Bayern~500K0.84×
13Rheinland-Pfalz~200K0.82×
14Mecklenburg-Vorpommern~60K0.75×
15Nordrhein-Westfalen~600K0.68×
16Saarland~30K0.67×
Fig. 06

Affinity by region

Affinity by region — German cuisine, Germany
0.67×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the German cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for German cuisine audience
#·InterestCategoryAffinity×
01KAREMovies & TV12.27×
02Latin American cuisineFood & Beverages5.36×
03Middle Eastern cuisineFood & Beverages5.29×
04Business marketingBusiness & Career4.58×
05CleaningHome & Garden4.47×
06Culinary artArts & Culture2.91×
07KitchenwareHome & Garden2.86×
08Primary educationKids & Family2.78×
09Sustainable energyHome & Garden2.66×
10Efficient energy useTechnology & Electronics2.59×
11Solar powerHome & Garden2.46×
12ChairHome & Garden2.18×
13Burger KingFood & Beverages1.98×
14Renewable energyBusiness & Career1.96×
15RossmannShopping1.83×
16Galatasaray S.K.Sports1.72×
17DeichmannShopping1.64×
18RecipesFood & Beverages1.60×
19IKEAHome & Garden1.58×
20REWEShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the German cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by German cuisine audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.67×
Early Adopter MentalityPOWER1.47×
DIY MentalityTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by German cuisine audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Urban LifestyleOPEN0.91×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does German cuisine have in Germany?

German cuisine has an estimated audience of 3,938,448 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of German cuisine fans?

62.5% of German cuisine fans are female, 37.5% are male, with an average age of 43.6 years.

03

Which brands do German cuisine fans like most?

German cuisine fans show strongest brand affinity for Cleaning (4.47×), Sustainable energy (2.66×), and Business marketing (4.58×) over the country average.

04

Where do German cuisine fans live in Germany?

German cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~600K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do German cuisine fans also like?

Beyond German cuisine itself, the audience over-indexes on Sustainable energy (2.66×), Business marketing (4.58×), Efficient energy use (2.59×), and Burger King (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See German cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for German cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →