German cuisine Audience in Germany
German cuisine has an estimated audience of 3,938,448 people in Germany. 62.5% are female, 37.5% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cleaning, Sustainable energy, Business marketing, Gala, Wetter.com.
The average German cuisine fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cleaning, Sustainable energy, Business marketing, with strongest over-indexing on Cleaning (4.47× the country average). Demographically, the German cuisine audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of German cuisine fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 43.6 |
| Estimated audience size | 3,938,448 |
Audience persona
The typical German cuisine fan in Germany is more female, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Cleaning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 584,095 | 0.68× |
| Baden-Württemberg | 581,037 | 1.08× |
| Bayern | 533,713 | 0.84× |
| Berlin | 432,589 | 2.46× |
| Niedersachsen | 339,761 | 0.89× |
| Hessen | 319,429 | 1.06× |
| Brandenburg | 190,575 | 1.56× |
| Sachsen | 177,132 | 0.92× |
| Rheinland-Pfalz | 155,941 | 0.79× |
| Schleswig-Holstein | 124,554 | 0.88× |
| Hamburg | 112,573 | 1.26× |
| Sachsen-Anhalt | 103,891 | 1.02× |
| Thüringen | 84,344 | 0.84× |
| Mecklenburg-Vorpommern | 49,494 | 0.66× |
| Bremen | 23,713 | 0.7× |
| Saarland | 17,177 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleaning | 4.47× | Home & Garden |
| Sustainable energy | 2.66× | Home & Garden |
| Business marketing | 4.58× | Business & Career |
| Gala | 1.88× | News |
| Wetter.com | 1.92× | Home & Garden |
| Efficient energy use | 2.59× | Technology & Electronics |
| Burger King | 1.98× | Food & Beverages |
| IKEA | 1.58× | Home & Garden |
| Primary education | 2.78× | Kids & Family |
| Rossmann | 1.83× | Shopping |
| Kitchenware | 2.86× | Home & Garden |
| Culinary art | 2.91× | Arts & Culture |
| KARE | 12.27× | Movies & TV |
| Chair | 2.18× | Home & Garden |
| REWE | 1.52× | Shopping |
| Solar power | 2.46× | Home & Garden |
| Middle Eastern cuisine | 5.29× | Food & Beverages |
| Renewable energy | 1.96× | Business & Career |
| Latin American cuisine | 5.36× | Food & Beverages |
| Deichmann | 1.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.69 |
| DIY Mentality | THRILL | 1.62 |
| Healthy Lifestyle | BALANCE | 1.57 |
| Indulgence | JOY | 1.55 |
| Sustainability | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 9.3% |
| Brazil | 6.2% |
See German cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
- Mediterranean cuisine (2,573,809)
Frequently asked questions
How many fans does German cuisine have in Germany?
German cuisine has an estimated audience of 3,938,448 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of German cuisine fans?
62.5% of German cuisine fans are female, 37.5% are male, with an average age of 43.6 years.
Which brands do German cuisine fans like most?
German cuisine fans show strongest brand affinity for Cleaning (4.47×), Sustainable energy (2.66×), and Business marketing (4.58×) over the country average.
Where do German cuisine fans live in Germany?
German cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 584,095), Baden-Württemberg (reach 581,037), and Bayern (reach 533,713). These three regions account for the largest share of the active audience.
What other brands do German cuisine fans also like?
Beyond German cuisine itself, the audience over-indexes on Sustainable energy (2.66×), Business marketing (4.58×), Gala (1.88×), and Wetter.com (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for German cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.