French cuisine Audience in Germany
French cuisine has an estimated audience of 3,127,725 people in Germany. 66.1% are female, 33.9% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Culinary art, Gala, Wetter.com, Rossmann, Cake.
The average French cuisine fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Culinary art, Gala, Wetter.com, with strongest over-indexing on Culinary art (3.61× the country average). Demographically, the French cuisine audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of French cuisine fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 41.3 |
| Estimated audience size | 3,127,725 |
Audience persona
The typical French cuisine fan in Germany is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Culinary art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 772,961 | 1.13× |
| Bayern | 595,355 | 1.18× |
| Baden-Württemberg | 487,657 | 1.14× |
| Niedersachsen | 301,562 | 0.99× |
| Hessen | 269,395 | 1.13× |
| Rheinland-Pfalz | 182,159 | 1.16× |
| Berlin | 180,515 | 1.29× |
| Sachsen | 145,445 | 0.95× |
| Schleswig-Holstein | 106,815 | 0.95× |
| Brandenburg | 88,737 | 0.91× |
| Hamburg | 86,621 | 1.23× |
| Thüringen | 59,037 | 0.74× |
| Sachsen-Anhalt | 55,172 | 0.68× |
| Mecklenburg-Vorpommern | 45,194 | 0.76× |
| Saarland | 31,213 | 0.81× |
| Bremen | 25,061 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Culinary art | 3.61× | Arts & Culture |
| Gala | 1.99× | News |
| Wetter.com | 1.81× | Home & Garden |
| Rossmann | 1.57× | Shopping |
| Cake | 1.89× | Food & Beverages |
| German cuisine | 2.95× | Food & Beverages |
| Deichmann | 1.53× | Shopping |
| Sustainable energy | 1.9× | Home & Garden |
| Let's Dance (German TV series) | 1.85× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.85× | Movies & TV |
| Kitchen | 1.54× | Home & Garden |
| Bonprix | 1.77× | Shopping |
| Desserts | 1.73× | Food & Beverages |
| Florian Silbereisen | 2.03× | Music & Radio |
| Efficient energy use | 1.86× | Technology & Electronics |
| Cupcake | 2.7× | Food & Beverages |
| Chair | 1.69× | Home & Garden |
| QVC | 1.86× | Movies & TV |
| Storm of Love | 2.11× | Movies & TV |
| FOCUS Online | 1.57× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.76 |
| Design Affinity | PREMIUM | 1.67 |
| Healthy Lifestyle | BALANCE | 1.5 |
| DIY Mentality | THRILL | 1.42 |
| Pet Ownership | JOY | 1.36 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.4% |
| Japan | 11.0% |
| China | 8.1% |
See French cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- Japanese cuisine (3,002,004)
- Mediterranean cuisine (2,573,809)
Frequently asked questions
How many fans does French cuisine have in Germany?
French cuisine has an estimated audience of 3,127,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of French cuisine fans?
66.1% of French cuisine fans are female, 33.9% are male, with an average age of 41.3 years.
Which brands do French cuisine fans like most?
French cuisine fans show strongest brand affinity for Culinary art (3.61×), Gala (1.99×), and Wetter.com (1.81×) over the country average.
Where do French cuisine fans live in Germany?
French cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 772,961), Bayern (reach 595,355), and Baden-Württemberg (reach 487,657). These three regions account for the largest share of the active audience.
What other brands do French cuisine fans also like?
Beyond French cuisine itself, the audience over-indexes on Gala (1.99×), Wetter.com (1.81×), Rossmann (1.57×), and Cake (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for French cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.