Rascasse Audience Intelligence

French cuisine Audience in Germany

A data profile of the people who buy, follow and care about French cuisine in Germany — modelled from more than twelve digital signal sources. French cuisine has an estimated audience of 3,127,725 people in Germany.

#4among Cuisine in Germany#1235among Topic in Germany#103in Food & Beverages

The average French cuisine fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Culinary art, Rossmann, Cake, with strongest over-indexing on Culinary art (3.61× the country average).

Demographically, the French cuisine audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical French cuisine fan in Germany is more female, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Culinary art.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the French cuisine profile in Germany.

Audience size
3.1M
in Germany
Gender
66.1%♀
33.9% male
Age
41.3
average years
Country rank
#2008
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of French cuisine fans

66.1% are female, 33.9% are male, average age 41.3.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for French cuisine audience in Germany
MetricValue
Female66.1%
Male33.9%
Average age41.3
Estimated audience size3,127,725
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the French cuisine audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

2.0%

of the worldwide French cuisine audience comes from Germany.

Worldwide audience distribution share by country for French cuisine
CountryShare
United States11.4%
Japan11.0%
China8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the French cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

French cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.32×
02Hamburg~80K1.16×
03Bayern~600K1.15×
04Hessen~300K1.12×
05Rheinland-Pfalz~200K1.11×
06Baden-Württemberg~500K1.09×
07Nordrhein-Westfalen~700K1.08×
08Bremen~30K1.05×
09Niedersachsen~300K0.96×
10Schleswig-Holstein~100K0.96×
11Saarland~40K0.96×
12Sachsen~100K0.94×
13Brandenburg~90K0.93×
14Mecklenburg-Vorpommern~50K0.89×
15Thüringen~70K0.86×
16Sachsen-Anhalt~70K0.84×
Fig. 06

Affinity by region

Affinity by region — French cuisine, Germany
0.84×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the French cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for French cuisine audience
#·InterestCategoryAffinity×
01Greek cuisineFood & Beverages3.84×
02Culinary artArts & Culture3.61×
03German cuisineFood & Beverages2.95×
04CupcakeFood & Beverages2.70×
05Storm of LoveMovies & TV2.11×
06Florian SilbereisenMusic & Radio2.03×
07Sustainable energyHome & Garden1.90×
08CakeFood & Beverages1.89×
09Efficient energy useTechnology & Electronics1.86×
10QVCMovies & TV1.86×
11Gute Zeiten, schlechte ZeitenMovies & TV1.85×
12Let's Dance (German TV series)Movies & TV1.85×
13Wetter.comHome & Garden1.81×
14BonprixShopping1.77×
15DessertsFood & Beverages1.73×
16ChairHome & Garden1.69×
17RossmannShopping1.57×
18FOCUS OnlineNews1.57×
19KitchenHome & Garden1.54×
20DeichmannShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the French cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by French cuisine audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.40×
IndulgenceJOY1.33×
DIY MentalityTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by French cuisine audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Urban LifestyleOPEN0.82×
TravellingTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does French cuisine have in Germany?

French cuisine has an estimated audience of 3,127,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of French cuisine fans?

66.1% of French cuisine fans are female, 33.9% are male, with an average age of 41.3 years.

03

Which brands do French cuisine fans like most?

French cuisine fans show strongest brand affinity for Culinary art (3.61×), Rossmann (1.57×), and Cake (1.89×) over the country average.

04

Where do French cuisine fans live in Germany?

French cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do French cuisine fans also like?

Beyond French cuisine itself, the audience over-indexes on Rossmann (1.57×), Cake (1.89×), German cuisine (2.95×), and Deichmann (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See French cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for French cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →