A data profile of the people who buy, follow and care about French cuisine in Italy — modelled from more than twelve digital signal sources. French cuisine has an estimated audience of 6,466,607 people in Italy.
The average French cuisine fan in Italy is 43.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Sardinian language, Cookbook, Herb, with strongest over-indexing on Sardinian language (1.59× the country average).
Demographically, the French cuisine audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical French cuisine fan in Italy is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Sardinian language.
The key figures that characterise the French cuisine profile in Italy.
57.5% are female, 42.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.7 |
| Estimated audience size | 6,466,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide French cuisine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 11.4% |
| Japan | 11.0% |
| China | 8.1% |
Where the French cuisine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~30K | 1.09× | |
| 02 | Umbria | ~100K | 1.04× | |
| 03 | Lazio | ~800K | 1.02× | |
| 04 | Abruzzo | ~100K | 1.02× | |
| 05 | Trentino-Alto Adige/Südtirol | ~100K | 1.02× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 07 | Liguria | ~200K | 1.01× | |
| 08 | Aosta Valley | ~20K | 1.01× | |
| 09 | Tuscany | ~400K | 1.00× | |
| 10 | Veneto | ~500K | 0.99× | |
| 11 | Sardinia | ~200K | 0.99× | |
| 12 | Marche | ~200K | 0.99× | |
| 13 | Basilicata | ~60K | 0.99× | |
| 14 | Calabria | ~200K | 0.98× | |
| 15 | Sicilia | ~500K | 0.94× | |
| 16 | Puglia | ~400K | 0.94× | |
| 17 | Lombardy | ~1M | 0.93× | |
| 18 | Piedmont | ~400K | 0.93× | |
| 19 | Campania | ~700K | 0.92× | |
| 20 | Emilia-Romagna | ~500K | 0.92× |
The strongest cross-interests of the French cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food festival | Food & Beverages | 4.44× | ||
| 02 | Leaf vegetable | Food & Beverages | 3.85× | ||
| 03 | Eataly | Food & Beverages | 2.31× | ||
| 04 | Michelin Guide | Food & Beverages | 2.27× | ||
| 05 | Mobile payment | Business & Career | 2.12× | ||
| 06 | Cookbook | Food & Beverages | 2.04× | ||
| 07 | Grilling | Food & Beverages | 1.96× | ||
| 08 | Herb | Food & Beverages | 1.89× | ||
| 09 | Cooking show | Food & Beverages | 1.86× | ||
| 10 | MasterChef | Food & Beverages | 1.85× | ||
| 11 | Digital wallet | Internet & Social Media | 1.77× | ||
| 12 | Slow Food | Food & Beverages | 1.75× | ||
| 13 | Hamburger | Food & Beverages | 1.73× | ||
| 14 | Smart device | Technology & Electronics | 1.69× | ||
| 15 | Living room | Home & Garden | 1.62× | ||
| 16 | Sardinian language | Politics & Society | 1.59× | ||
| 17 | Kitchenware | Home & Garden | 1.59× | ||
| 18 | Mediterranean cuisine | Food & Beverages | 1.57× | ||
| 19 | Foodservice | Food & Beverages | 1.54× | ||
| 20 | Cleanliness | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.65× | |
| Quality Awareness | PREMIUM | 1.44× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Risk Appetite | THRILL | 0.88× | |
| Tradition | CONSERVATISM | 0.91× |
French cuisine has an estimated audience of 6,466,607 people in Italy, concentrated in Lombardy and Lazio.
57.5% of French cuisine fans are female, 42.5% are male, with an average age of 43.7 years.
French cuisine fans show strongest brand affinity for Sardinian language (1.59×), Cookbook (2.04×), and Herb (1.89×) over the country average.
French cuisine fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond French cuisine itself, the audience over-indexes on Cookbook (2.04×), Herb (1.89×), Cooking show (1.86×), and Mediterranean cuisine (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for French cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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