A data profile of the people who buy, follow and care about Vegetarian cuisine in Italy — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 8,514,198 people in Italy.
Vegetarian cuisine has an estimated audience of 8,514,198 people in Italy. 63.4% are female, 36.6% are male, average age 42.8. Top brand affinities: Local food, Gourmet Foods, Confectionery, Simple living, Home Delivery.
Top brand affinities include Local food, Gourmet Foods, Confectionery, with strongest over-indexing on Local food (2.96× the country average).
Demographically, the Vegetarian cuisine audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
The typical Vegetarian cuisine fan in Italy is more female, around 42.8 years old, with strong Mindfulness tendencies and a notable affinity for Local food.
The key figures that characterise the Vegetarian cuisine profile in Italy.
63.4% are female, 36.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 42.8 |
| Estimated audience size | 8,514,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Vegetarian cuisine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Veggie burger | Food & Beverages | 9.10× | ||
| 02 | Ethical consumerism | Shopping | 4.44× | ||
| 03 | Home Delivery | Food & Beverages | 3.97× | ||
| 04 | Simple living | Politics & Society | 3.79× | ||
| 05 | Chocolate brownie | Food & Beverages | 3.78× | ||
| 06 | Michelin Guide | Food & Beverages | 3.33× | ||
| 07 | Local food | Food & Beverages | 2.96× | ||
| 08 | Gourmet Foods | Food & Beverages | 2.84× | ||
| 09 | Carrefour Market | Shopping | 2.65× | ||
| 10 | Kitchenware | Home & Garden | 2.56× | ||
| 11 | Organic farming | Food & Beverages | 2.36× | ||
| 12 | Fast food restaurants | Food & Beverages | 2.21× | ||
| 13 | Confectionery | Food & Beverages | 2.18× | ||
| 14 | Wine tasting | Food & Beverages | 1.99× | ||
| 15 | TicketOne | Travel & Leisure | 1.76× | ||
| 16 | Skin care | Beauty & Wellness | 1.70× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 18 | Veganism | Food & Beverages | 1.67× | ||
| 19 | Personal care | Health | 1.52× | ||
| 20 | Haute couture | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.69× | |
| Healthy Lifestyle | BALANCE | 1.58× | |
| Convenience Orientation | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Spirituality | BALANCE | 0.80× | |
| Tradition | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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