A data profile of the people who buy, follow and care about Vegetarian cuisine in Spain — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 5,485,464 people in Spain.
Vegetarian cuisine has an estimated audience of 5,485,464 people in Spain. 68.8% are female, 31.2% are male, average age 43.7. Top brand affinities: Paleolithic diet, Carrefour Market, Wine tasting, Organic farming, Veganism.
Top brand affinities include Paleolithic diet, Carrefour Market, Wine tasting, with strongest over-indexing on Paleolithic diet (6.74× the country average).
Demographically, the Vegetarian cuisine audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Vegetarian cuisine fan in Spain is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Paleolithic diet.
The key figures that characterise the Vegetarian cuisine profile in Spain.
68.8% are female, 31.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 43.7 |
| Estimated audience size | 5,485,464 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Vegetarian cuisine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Veggie burger | Food & Beverages | 8.23× | ||
| 02 | Paleolithic diet | Health | 6.74× | ||
| 03 | Sugar substitute | Food & Beverages | 6.18× | ||
| 04 | Gluten-free diet | Food & Beverages | 4.97× | ||
| 05 | Wine tasting | Food & Beverages | 3.75× | ||
| 06 | Carrefour Market | Shopping | 3.55× | ||
| 07 | Organic farming | Food & Beverages | 3.21× | ||
| 08 | Online food ordering | Food & Beverages | 3.15× | ||
| 09 | Natural foods | Food & Beverages | 3.10× | ||
| 10 | Dinner | Food & Beverages | 2.69× | ||
| 11 | Breakfast | Food & Beverages | 2.41× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 2.38× | ||
| 13 | Natural skin care | Beauty & Wellness | 2.34× | ||
| 14 | Veganism | Food & Beverages | 2.04× | ||
| 15 | Take-out | Food & Beverages | 2.03× | ||
| 16 | Organic food | Food & Beverages | 1.96× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.92× | ||
| 18 | Meat | Food & Beverages | 1.86× | ||
| 19 | Aldi | Shopping | 1.79× | ||
| 20 | Personal care | Health | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.06× | |
| Sustainability | BALANCE | 1.86× | |
| Healthy Lifestyle | BALANCE | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.90× | |
| Spirituality | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.