Rascasse Audience Intelligence

Organic farming Audience in Spain

A data profile of the people who buy, follow and care about Organic farming in Spain — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 4,082,865 people in Spain.

The average Organic farming fan in Spain is 45.1 years old, balanced, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Organic product, Maquillaje Profesional, Natural skin care, with strongest over-indexing on Organic product (3.99× the country average).

Demographically, the Organic farming audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Organic farming fan in Spain is balanced, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for Organic product.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic farming profile in Spain.

Audience size
4.1M
in Spain
Gender
48.6%
51.4% male
Age
45.1
average years
Country rank
#842
Topic in Spain
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic farming fans

48.6% are female, 51.4% are male, average age 45.1.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Organic farming audience in Spain
MetricValue
Female48.6%
Male51.4%
Average age45.1
Estimated audience size4,082,865
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Organic farming audience in Spain
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4926%
50+34%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Organic farming audience comes from Spain.

Worldwide audience distribution share by country for Organic farming
CountryShare
United States18.3%
Brazil6.8%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic farming audience in Spain is strongest.

Fig. 05

Top regions by affinity

Organic farming fans by region: top regions in Spain
#RegionReachAffinity×
01La Rioja~30K1.25×
02Balearic Islands~100K1.21×
03Cantabria~60K1.09×
04Navarre~50K1.06×
05Principality of Asturias~100K1.04×
06Extremadura~90K1.03×
07Region of Murcia~100K0.98×
08Aragon~100K0.98×
09Castilla-La Mancha~200K0.96×
10Canary Islands~200K0.94×
11Castile and León~200K0.94×
12Basque Autonomous Country~100K0.94×
13Galicia~200K0.93×
14Comunidad Valenciana~400K0.87×
15Andalusia~700K0.82×
16Catalonia~600K0.80×
17Community of Madrid~500K0.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic farming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic farming audience
#·InterestCategoryAffinity×
01CholesterolFood & Beverages4.42×
02Natural foodsFood & Beverages4.11×
03Organic productFood & Beverages3.99×
04Natural skin careBeauty & Wellness3.50×
05Maquillaje ProfesionalBeauty & Wellness3.43×
06Public healthPolitics & Society3.36×
07Anti-aging creamBeauty & Wellness3.25×
08Vegetarian cuisineFood & Beverages3.21×
09Natural productFood & Beverages2.94×
10Local foodFood & Beverages2.49×
11Healthy dietHealth2.48×
12Organic foodFood & Beverages2.44×
13Skin careBeauty & Wellness2.32×
14DecoHome & Garden2.10×
15Personal careHealth2.01×
16MeatFood & Beverages1.95×
17PetsPets & Animals1.70×
18Online shoppingShopping1.59×
19CookingFood & Beverages1.59×
20Hobbies and activitiesSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic farming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Organic farming audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.77×
Pet OwnershipJOY1.68×
MindfulnessBALANCE1.56×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Organic farming audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
PatriotismCONSERVATISM0.76×
Risk AppetiteTHRILL0.90×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Organic farming have in Spain?

Organic farming has an estimated audience of 4,082,865 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Organic farming fans?

48.6% of Organic farming fans are female, 51.4% are male, with an average age of 45.1 years.

03

Which brands do Organic farming fans like most?

Organic farming fans show strongest brand affinity for Organic product (3.99×), Maquillaje Profesional (3.43×), and Natural skin care (3.5×) over the country average.

04

Where do Organic farming fans live in Spain?

Organic farming fans in Spain are most concentrated in Andalusia (reach ~700K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Organic farming fans also like?

Beyond Organic farming itself, the audience over-indexes on Maquillaje Profesional (3.43×), Natural skin care (3.5×), Online shopping (1.59×), and Hobbies and activities (1.57×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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