Organic farming Audience in France
Organic farming has an estimated audience of 7,747,100 people in France. 57.3% are female, 42.7% are male, average age 43.6. Top regions: Île-de-France, Occitanie, Brittany. Top brand affinities: Can (band), Organic food, Agriculture, Brigitte Bardot, Organic product.
The average Organic farming fan in France is 43.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Occitanie, Brittany. Top brand affinities include Can (band), Organic food, Agriculture, with strongest over-indexing on Can (band) (1.58× the country average). Demographically, the Organic farming audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Organic farming fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.6 |
| Estimated audience size | 7,747,100 |
Audience persona
The typical Organic farming fan in France is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Can (band).
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,171,673 | 0.84× |
| Occitanie | 1,019,399 | 1.52× |
| Brittany | 712,020 | 1.88× |
| Nouvelle-Aquitaine | 665,952 | 0.98× |
| Auvergne-Rhône-Alpes | 616,494 | 0.68× |
| Provence-Alpes-Côte d'Azur | 478,806 | 0.83× |
| Grand Est | 414,675 | 0.66× |
| Hauts-de-France | 413,593 | 0.61× |
| Pays de la Loire | 316,315 | 0.74× |
| Bourgogne-Franche-Comté | 216,472 | 0.69× |
| Normandy | 212,403 | 0.56× |
| Centre-Val de Loire | 197,594 | 0.68× |
| Corsica | 89,636 | 2.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Can (band) | 1.58× | Music & Radio |
| Organic food | 1.99× | Food & Beverages |
| Agriculture | 1.67× | Business & Career |
| Brigitte Bardot | 1.89× | Movies & TV |
| Organic product | 2.47× | Food & Beverages |
| Vegetable | 1.65× | Food & Beverages |
| Kiabi | 1.72× | Fashion & Accessoires |
| Veganism | 1.56× | Food & Beverages |
| vertbaudet | 2.02× | Fashion & Accessoires |
| Sustainable agriculture | 3.51× | Home & Garden |
| Permaculture | 3.37× | Home & Garden |
| Ornamental plant | 1.96× | Home & Garden |
| Organic horticulture | 2.95× | Food & Beverages |
| Recycling | 1.87× | Home & Garden |
| Decoration | 1.86× | Home & Garden |
| Kitchen garden | 2.72× | Home & Garden |
| Stress (biology) | 1.69× | Health |
| Pâtisserie | 1.62× | Food & Beverages |
| Zero waste | 2.16× | Home & Garden |
| Garden centre | 2.1× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.06 |
| Mindfulness | BALANCE | 2.16 |
| Community Orientation | OPEN | 1.84 |
| Indulgence | JOY | 1.77 |
| Healthy Lifestyle | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
See Organic farming audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Organic farming have in France?
Organic farming has an estimated audience of 7,747,100 people in France, concentrated in Île-de-France and Occitanie.
What is the gender split and age of Organic farming fans?
57.3% of Organic farming fans are female, 42.7% are male, with an average age of 43.6 years.
Which brands do Organic farming fans like most?
Organic farming fans show strongest brand affinity for Can (band) (1.58×), Organic food (1.99×), and Agriculture (1.67×) over the country average.
Where do Organic farming fans live in France?
Organic farming fans in France are most concentrated in Île-de-France (reach 1,171,673), Occitanie (reach 1,019,399), and Brittany (reach 712,020). These three regions account for the largest share of the active audience.
What other brands do Organic farming fans also like?
Beyond Organic farming itself, the audience over-indexes on Organic food (1.99×), Agriculture (1.67×), Brigitte Bardot (1.89×), and Organic product (2.47×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.