A data profile of the people who buy, follow and care about Organic farming in France — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 7,747,100 people in France.
The average Organic farming fan in France is 43.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Can (band), Organic food, Agriculture, with strongest over-indexing on Can (band) (1.58× the country average).
Demographically, the Organic farming audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Organic farming fan in France is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Can (band).
The key figures that characterise the Organic farming profile in France.
57.3% are female, 42.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.6 |
| Estimated audience size | 7,747,100 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Organic farming audience comes from France.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
Where the Organic farming audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~500K | 1.31× | |
| 02 | Occitanie | ~800K | 1.22× | |
| 03 | Corsica | ~40K | 1.10× | |
| 04 | Nouvelle-Aquitaine | ~700K | 0.99× | |
| 05 | Centre-Val de Loire | ~300K | 0.97× | |
| 06 | Provence-Alpes-Côte d'Azur | ~500K | 0.96× | |
| 07 | Bourgogne-Franche-Comté | ~300K | 0.96× | |
| 08 | Pays de la Loire | ~400K | 0.95× | |
| 09 | Normandy | ~400K | 0.95× | |
| 10 | Grand Est | ~600K | 0.93× | |
| 11 | Île-de-France | ~1.5M | 0.91× | |
| 12 | Hauts-de-France | ~600K | 0.91× | |
| 13 | Auvergne-Rhône-Alpes | ~800K | 0.90× |
The strongest cross-interests of the Organic farming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable agriculture | Home & Garden | 3.51× | ||
| 02 | Permaculture | Home & Garden | 3.37× | ||
| 03 | Organic horticulture | Food & Beverages | 2.95× | ||
| 04 | Kitchen garden | Home & Garden | 2.72× | ||
| 05 | Organic product | Food & Beverages | 2.47× | ||
| 06 | Zero waste | Home & Garden | 2.16× | ||
| 07 | Garden centre | Home & Garden | 2.10× | ||
| 08 | vertbaudet | Fashion & Accessoires | 2.02× | ||
| 09 | Organic food | Food & Beverages | 1.99× | ||
| 10 | Ornamental plant | Home & Garden | 1.96× | ||
| 11 | Brigitte Bardot | Movies & TV | 1.89× | ||
| 12 | Recycling | Home & Garden | 1.87× | ||
| 13 | Decoration | Home & Garden | 1.86× | ||
| 14 | Kiabi | Fashion & Accessoires | 1.72× | ||
| 15 | Stress (biology) | Health | 1.69× | ||
| 16 | Agriculture | Business & Career | 1.67× | ||
| 17 | Vegetable | Food & Beverages | 1.65× | ||
| 18 | Pâtisserie | Food & Beverages | 1.62× | ||
| 19 | Can (band) | Music & Radio | 1.58× | ||
| 20 | Veganism | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.41× | |
| Creativity | OPEN | 1.28× | |
| Healthy Lifestyle | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Early Adopter Mentality | POWER | 0.71× | |
| Risk Appetite | THRILL | 0.75× |
Organic farming has an estimated audience of 7,747,100 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.3% of Organic farming fans are female, 42.7% are male, with an average age of 43.6 years.
Organic farming fans show strongest brand affinity for Can (band) (1.58×), Organic food (1.99×), and Agriculture (1.67×) over the country average.
Organic farming fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~800K), and Occitanie (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Organic farming itself, the audience over-indexes on Organic food (1.99×), Agriculture (1.67×), Organic product (2.47×), and Brigitte Bardot (1.89×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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