A data profile of the people who buy, follow and care about Zero waste in France — modelled from more than twelve digital signal sources. Zero waste has an estimated audience of 3,599,379 people in France.
The average Zero waste fan in France is 40.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include France, Decoration, Maisons du Monde, with strongest over-indexing on France (1.55× the country average).
Demographically, the Zero waste audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Zero waste fan in France is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for France.
The key figures that characterise the Zero waste profile in France.
72.6% are female, 27.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 40.0 |
| Estimated audience size | 3,599,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Zero waste audience comes from France.
| Country | Share |
|---|---|
| United States | 17.9% |
| France | 9.9% |
| Germany | 9.1% |
Where the Zero waste audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~300K | 1.45× | |
| 02 | Île-de-France | ~800K | 1.19× | |
| 03 | Nouvelle-Aquitaine | ~400K | 1.11× | |
| 04 | Corsica | ~20K | 1.07× | |
| 05 | Occitanie | ~300K | 1.04× | |
| 06 | Brittany | ~200K | 1.01× | |
| 07 | Provence-Alpes-Côte d'Azur | ~300K | 1.00× | |
| 08 | Centre-Val de Loire | ~100K | 0.95× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.94× | |
| 10 | Normandy | ~200K | 0.93× | |
| 11 | Auvergne-Rhône-Alpes | ~400K | 0.91× | |
| 12 | Grand Est | ~300K | 0.90× | |
| 13 | Hauts-de-France | ~300K | 0.88× |
The strongest cross-interests of the Zero waste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Landfill | Home & Garden | 4.67× | ||
| 02 | Veolia | Business & Career | 3.18× | ||
| 03 | Decoration | Home & Garden | 2.89× | ||
| 04 | Social movement | Politics & Society | 2.76× | ||
| 05 | Maisons du Monde | Home & Garden | 2.74× | ||
| 06 | Recycling | Home & Garden | 2.72× | ||
| 07 | Sustainability | Politics & Society | 2.71× | ||
| 08 | Home Interior Design | Home & Garden | 2.67× | ||
| 09 | Stradivarius | Shopping | 2.64× | ||
| 10 | Organic product | Food & Beverages | 2.57× | ||
| 11 | Petit Bateau | Fashion & Accessoires | 2.53× | ||
| 12 | Environmentalism | Politics & Society | 2.32× | ||
| 13 | Organic farming | Food & Beverages | 2.00× | ||
| 14 | Organic food | Food & Beverages | 1.98× | ||
| 15 | Veganism | Food & Beverages | 1.80× | ||
| 16 | La Redoute | Shopping | 1.77× | ||
| 17 | Flower | Home & Garden | 1.58× | ||
| 18 | France | Travel & Leisure | 1.55× | ||
| 19 | Guillaume Canet | Movies & TV | 1.55× | ||
| 20 | IKEA | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.06× | |
| Design Affinity | PREMIUM | 1.67× | |
| Creativity | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.79× |
Zero waste has an estimated audience of 3,599,379 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
72.6% of Zero waste fans are female, 27.4% are male, with an average age of 40.0 years.
Zero waste fans show strongest brand affinity for France (1.55×), Decoration (2.89×), and Maisons du Monde (2.74×) over the country average.
Zero waste fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Zero waste itself, the audience over-indexes on Decoration (2.89×), Maisons du Monde (2.74×), Recycling (2.72×), and Landfill (4.67×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Zero waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.