Rascasse Audience Intelligence

Veolia Target Market in France

A data profile of the people who buy, follow and care about Veolia in France — modelled from more than twelve digital signal sources. Veolia has an estimated audience of 3,057,327 people in France.

The average Veolia fan in France is 37.0 years old, more female, and lives primarily in Hauts-de-France.

The audience is concentrated in Hauts-de-France, Île-de-France, Occitanie.

Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (467.79× the country average).

Demographically, the Veolia audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Veolia fan in France is more female, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veolia profile in France.

Audience size
3.1M
in France
Gender
67.3%
32.7% male
Age
37.0
average years
Country rank
#1406
Brand in France
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Veolia

67.3% are female, 32.7% are male, average age 37.0.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Veolia audience in France
MetricValue
Female67.3%
Male32.7%
Average age37.0
Estimated audience size3,057,327
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Veolia audience in France
Age bracketShare%
16-1922%
20-2926%
30-3919%
40-4917%
50+16%
Fig. 04

Worldwide distribution

51.6%

of the worldwide Veolia audience comes from France.

Worldwide audience distribution share by country for Veolia
CountryShare
France51.6%
United States8.5%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veolia audience in France is strongest.

Fig. 05

Top regions by affinity

Veolia customers by region in France
#RegionReachAffinity×
01Hauts-de-France~500K1.93×
02Normandy~200K1.50×
03Centre-Val de Loire~200K1.38×
04Pays de la Loire~200K1.34×
05Occitanie~300K1.09×
06Brittany~100K0.91×
07Île-de-France~500K0.89×
08Bourgogne-Franche-Comté~100K0.87×
09Grand Est~200K0.85×
10Provence-Alpes-Côte d'Azur~200K0.84×
11Auvergne-Rhône-Alpes~200K0.66×
12Nouvelle-Aquitaine~200K0.59×
13Corsica~4K0.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veolia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veolia audience
#·InterestCategoryAffinity×
01Love & SexKids & Family467.79×
02SelfridgesShopping332.28×
03Christmas GiftKids & Family50.27×
04Christmas treeKids & Family31.48×
05Plastic recyclingPolitics & Society26.79×
06Girl powerPolitics & Society20.27×
07CM PunkSports20.00×
08Breast Cancer awarenessHealth18.41×
09Sustainable productsPolitics & Society14.46×
10SexologyKids & Family13.45×
11Kitchen gardenHome & Garden12.23×
12Plastic pollutionPolitics & Society9.71×
13Ethical consumerismShopping7.42×
14DentistryBusiness & Career7.12×
15Zoom lensTechnology & Electronics7.07×
16Simple livingPolitics & Society6.99×
17HormoneHealth6.13×
18Broadcasting of sports eventsMovies & TV6.10×
19Comptoir des CotonniersFashion & Accessoires3.90×
20Do it yourself (DIY)Home & Garden1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veolia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Veolia audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.68×
SustainabilityBALANCE2.69×
TravellingTHRILL1.82×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Veolia audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.89×
IndulgenceJOY1.00×
Social Media UsageJOY1.01×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Veolia's target market in France?

Veolia's target market in France covers an estimated 3,057,327 people, concentrated in Hauts-de-France and Île-de-France.

02

What is the gender split and age of Veolia customers?

67.3% of the Veolia audience are female, 32.7% are male, with an average age of 37.0 years.

03

Which brands do Veolia fans like most?

Veolia fans show strongest brand affinity for Love & Sex (467.79×), Christmas Gift (50.27×), and Christmas tree (31.48×) over the country average.

04

Where do Veolia fans live in France?

Veolia fans in France are most concentrated in Hauts-de-France (reach ~500K), Île-de-France (reach ~500K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Veolia fans also like?

Beyond Veolia itself, the audience over-indexes on Christmas Gift (50.27×), Christmas tree (31.48×), Plastic recycling (26.79×), and Kitchen garden (12.23×) compared to the France average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in France who actively search for Veolia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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