Rascasse Audience Intelligence

Veolia Target Market in Germany

A data profile of the people who buy, follow and care about Veolia in Germany — modelled from more than twelve digital signal sources. Veolia has an estimated audience of 207,011 people in Germany.

#2794among Brand in Germany#1451in Business & Career

The average Veolia fan in Germany is 35.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Sachsen.

Top brand affinities include Love Actually, Telegram, Tagesschau, with strongest over-indexing on Love Actually (9.67× the country average).

Demographically, the Veolia audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Veolia fan in Germany is more female, around 35.8 years old, with strong Sustainability tendencies and a notable affinity for Love Actually.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veolia profile in Germany.

Audience size
207K
in Germany
Gender
63.3%♀
36.7% male
Age
35.8
average years
Country rank
#22283
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Veolia

63.3% are female, 36.7% are male, average age 35.8.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Veolia audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age35.8
Estimated audience size207,011
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Veolia audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Veolia audience comes from Germany.

Worldwide audience distribution share by country for Veolia
CountryShare
France51.6%
United States8.5%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veolia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Veolia customers by region in Germany
#RegionReachAffinity×
01Sachsen~20K1.99×
02Hamburg~7K1.56×
03Mecklenburg-Vorpommern~6K1.47×
04Schleswig-Holstein~9K1.13×
05Berlin~10K1.10×
06Thüringen~6K1.08×
07Brandenburg~7K1.03×
08Bayern~30K1.01×
09Niedersachsen~20K0.99×
10Saarland~2K0.92×
11Hessen~10K0.87×
12Sachsen-Anhalt~5K0.85×
13Bremen~1K0.62×
14Baden-Württemberg~20K0.55×
15Rheinland-Pfalz~6K0.53×
16Nordrhein-Westfalen~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Veolia, Germany
0.46×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veolia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veolia audience
#·InterestCategoryAffinity×
01Social responsibilityBusiness & Career39.47×
02YouTube RedMovies & TV20.00×
03Earth DayPolitics & Society9.70×
04Love ActuallyMovies & TV9.67×
05Toilet paperHome & Garden9.44×
06Plastic recyclingPolitics & Society8.76×
07ParshipInternet & Social Media7.72×
08Small Business AdministrationBusiness & Career7.49×
09New Year's EveHome & Garden7.07×
10Ethical consumerismShopping5.20×
11TelegramInternet & Social Media5.09×
12FundraisingBusiness & Career5.04×
13Sustainable productsPolitics & Society4.49×
14MoodleTechnology & Electronics4.36×
15Sustainable energyHome & Garden2.66×
16TagesschauMovies & TV2.37×
17Do it yourself (DIY)Home & Garden2.33×
18VacationsTravel & Leisure2.21×
19SustainabilityPolitics & Society2.21×
20IKEAHome & Garden1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veolia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veolia audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.87×
Convenience OrientationPREMIUM1.82×
Design AffinityPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veolia audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.01×
Price SensitivityPREMIUM1.08×
PatriotismCONSERVATISM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Veolia's target market in Germany?

Veolia's target market in Germany covers an estimated 207,011 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Veolia customers?

63.3% of the Veolia audience are female, 36.7% are male, with an average age of 35.8 years.

03

Which brands do Veolia fans like most?

Veolia fans show strongest brand affinity for Love Actually (9.67×), Telegram (5.09×), and Tagesschau (2.37×) over the country average.

04

Where do Veolia fans live in Germany?

Veolia fans in Germany are most concentrated in Bayern (reach ~30K), Nordrhein-Westfalen (reach ~20K), and Sachsen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Veolia fans also like?

Beyond Veolia itself, the audience over-indexes on Telegram (5.09×), Tagesschau (2.37×), Ethical consumerism (5.2×), and Parship (7.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Veolia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Veolia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →