Toilet paper Audience in Germany
Toilet paper has an estimated audience of 779,156 people in Germany. 70.2% are female, 29.8% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Immowelt, Esso, Laxoberal, Lieferando.de, It Cosmetics.
The average Toilet paper fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Immowelt, Esso, Laxoberal, with strongest over-indexing on Immowelt (3.84× the country average). Demographically, the Toilet paper audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Toilet paper fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 40.6 |
| Estimated audience size | 779,156 |
Audience persona
The typical Toilet paper fan in Germany is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Immowelt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,082 | 1.03× |
| Bayern | 101,764 | 0.81× |
| Baden-Württemberg | 90,144 | 0.85× |
| Niedersachsen | 79,639 | 1.05× |
| Sachsen | 50,917 | 1.33× |
| Hessen | 49,109 | 0.83× |
| Rheinland-Pfalz | 35,846 | 0.92× |
| Berlin | 31,886 | 0.92× |
| Brandenburg | 30,158 | 1.25× |
| Schleswig-Holstein | 26,319 | 0.94× |
| Sachsen-Anhalt | 25,693 | 1.27× |
| Thüringen | 23,071 | 1.16× |
| Mecklenburg-Vorpommern | 16,392 | 1.1× |
| Hamburg | 14,765 | 0.84× |
| Saarland | 8,422 | 0.88× |
| Bremen | 5,445 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Immowelt | 3.84× | Home & Garden |
| Esso | 5× | Cars & Mobility |
| Laxoberal | 22.58× | Health |
| Lieferando.de | 2.55× | Food & Beverages |
| It Cosmetics | 13.33× | Beauty & Wellness |
| Computer security | 4.23× | Business & Career |
| sheego | 8.13× | Fashion & Accessoires |
| Commerzbank | 2.35× | Business & Career |
| COS | 4.25× | Shopping |
| Etsy | 3.09× | Fashion & Accessoires |
| University of Milan | 7.9× | Business & Career |
| Obi (store) | 1.81× | Shopping |
| Ernsting's family | 3.18× | Shopping |
| Liceo scientifico | 7.9× | Business & Career |
| BabyOne | 4.8× | Kids & Family |
| Toilet | 5.31× | Home & Garden |
| Bonprix | 2.57× | Shopping |
| ImmoScout24 | 2.01× | Home & Garden |
| BAUR | 3.47× | Shopping |
| Chair | 2.41× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.35 |
| Community Orientation | OPEN | 1.16 |
| Tradition | CONSERVATISM | 1.12 |
| Indulgence | JOY | 1.11 |
| Family Orientation | CONSERVATISM | 1.11 |
| Urban Lifestyle | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| Taiwan | 7.1% |
| United Kingdom | 6.7% |
See Toilet paper audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Toilet paper have in Germany?
Toilet paper has an estimated audience of 779,156 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toilet paper fans?
70.2% of Toilet paper fans are female, 29.8% are male, with an average age of 40.6 years.
Which brands do Toilet paper fans like most?
Toilet paper fans show strongest brand affinity for Immowelt (3.84×), Esso (5×), and Laxoberal (22.58×) over the country average.
Where do Toilet paper fans live in Germany?
Toilet paper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,082), Bayern (reach 101,764), and Baden-Württemberg (reach 90,144). These three regions account for the largest share of the active audience.
What other brands do Toilet paper fans also like?
Beyond Toilet paper itself, the audience over-indexes on Esso (5×), Laxoberal (22.58×), Lieferando.de (2.55×), and It Cosmetics (13.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toilet paper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.