It Cosmetics Audience in Germany
It Cosmetics has an estimated audience of 481,277 people in Germany. 52.0% are female, 48.0% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bradley Cooper, Boulanger, Gossip Girl, Cath Kidston, Esso.
The average It Cosmetics fan in Germany is 31.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bradley Cooper, Boulanger, Gossip Girl, with strongest over-indexing on Bradley Cooper (21.04× the country average). Demographically, the It Cosmetics audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of It Cosmetics fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 31.7 |
| Estimated audience size | 481,277 |
Audience persona
The typical It Cosmetics fan in Germany is balanced, around 31.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Bradley Cooper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,158 | 1.17× |
| Bayern | 84,337 | 1.09× |
| Baden-Württemberg | 74,866 | 1.14× |
| Niedersachsen | 49,895 | 1.07× |
| Hessen | 42,344 | 1.15× |
| Rheinland-Pfalz | 27,465 | 1.14× |
| Berlin | 25,692 | 1.19× |
| Schleswig-Holstein | 17,688 | 1.02× |
| Hamburg | 16,366 | 1.5× |
| Sachsen | 14,388 | 0.61× |
| Brandenburg | 10,129 | 0.68× |
| Sachsen-Anhalt | 8,743 | 0.7× |
| Mecklenburg-Vorpommern | 5,965 | 0.65× |
| Saarland | 5,950 | 1.01× |
| Bremen | 5,781 | 1.4× |
| Thüringen | 5,731 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bradley Cooper | 21.04× | Movies & TV |
| Boulanger | 30.31× | Shopping |
| Gossip Girl | 15.79× | Movies & TV |
| Cath Kidston | 20.06× | Fashion & Accessoires |
| Esso | 7.59× | Cars & Mobility |
| Eventim | 6.9× | Travel & Leisure |
| Pixi | 21.51× | Beauty & Wellness |
| La Roche-Posay | 10.86× | Beauty & Wellness |
| Vaseline | 25.17× | Beauty & Wellness |
| Face powder | 7.66× | Beauty & Wellness |
| Zac Efron | 10.74× | Movies & TV |
| Biotherm | 14.34× | Beauty & Wellness |
| Rossmann | 3.26× | Shopping |
| 3.75× | Internet & Social Media | |
| Rituals | 4.1× | Beauty & Wellness |
| Kérastase | 11.16× | Beauty & Wellness |
| Ticketmaster | 6.9× | Travel & Leisure |
| Vichy | 11.64× | Beauty & Wellness |
| Lieferando.de | 3.03× | Food & Beverages |
| Netto Marken-Discount | 2.67× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.42 |
| Individualism | JOY | 1.38 |
| Family Orientation | CONSERVATISM | 1.27 |
| Design Affinity | PREMIUM | 1.2 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.1% |
| Germany | 12.4% |
| United Kingdom | 4.9% |
See It Cosmetics audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does It Cosmetics have in Germany?
It Cosmetics has an estimated audience of 481,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of It Cosmetics fans?
52.0% of It Cosmetics fans are female, 48.0% are male, with an average age of 31.7 years.
Which brands do It Cosmetics fans like most?
It Cosmetics fans show strongest brand affinity for Bradley Cooper (21.04×), Boulanger (30.31×), and Gossip Girl (15.79×) over the country average.
Where do It Cosmetics fans live in Germany?
It Cosmetics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,158), Bayern (reach 84,337), and Baden-Württemberg (reach 74,866). These three regions account for the largest share of the active audience.
What other brands do It Cosmetics fans also like?
Beyond It Cosmetics itself, the audience over-indexes on Boulanger (30.31×), Gossip Girl (15.79×), Cath Kidston (20.06×), and Esso (7.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for It Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.