Rascasse Audience Intelligence

It Cosmetics Target Market in Germany

A data profile of the people who buy, follow and care about It Cosmetics in Germany — modelled from more than twelve digital signal sources. It Cosmetics has an estimated audience of 479,273 people in Germany.

#37among Cosmetics in Germany#1580among Brand in Germany#187in Beauty & Wellness

The average It Cosmetics fan in Germany is 31.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bradley Cooper, Boulanger, Esso, with strongest over-indexing on Bradley Cooper (21.04× the country average).

Demographically, the It Cosmetics audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical It Cosmetics fan in Germany is balanced, around 31.7 years old, with strong Design Affinity tendencies and a notable affinity for Bradley Cooper.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the It Cosmetics profile in Germany.

Audience size
479K
in Germany
Gender
52.0%♀
48.0% male
Age
31.7
average years
Country rank
#12165
Brand in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of It Cosmetics

52.0% are female, 48.0% are male, average age 31.7.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for It Cosmetics audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age31.7
Estimated audience size479,273
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the It Cosmetics audience in Germany
Age bracketShare%
16-1941%
20-2921%
30-3916%
40-4914%
50+8%
Fig. 04

Worldwide distribution

12.3%

of the worldwide It Cosmetics audience comes from Germany.

Worldwide audience distribution share by country for It Cosmetics
CountryShare
United States43.8%
Germany12.3%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the It Cosmetics audience in Germany is strongest.

Fig. 05

Top regions by affinity

It Cosmetics customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.50×
02Bremen~5K1.33×
03Berlin~30K1.20×
04Nordrhein-Westfalen~100K1.17×
05Hessen~40K1.14×
06Baden-Württemberg~70K1.12×
07Niedersachsen~50K1.09×
08Rheinland-Pfalz~30K1.09×
09Bayern~80K1.06×
10Saarland~6K1.02×
11Schleswig-Holstein~20K1.00×
12Brandenburg~10K0.76×
13Sachsen-Anhalt~9K0.75×
14Mecklenburg-Vorpommern~7K0.73×
15Sachsen~10K0.64×
16Thüringen~7K0.61×
Fig. 06

Affinity by region

Affinity by region — It Cosmetics, Germany
0.61×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the It Cosmetics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for It Cosmetics audience
#·InterestCategoryAffinity×
01BoulangerShopping30.31×
02VaselineBeauty & Wellness25.17×
03Bradley CooperMovies & TV21.04×
04Cath KidstonFashion & Accessoires20.06×
05Gossip GirlMovies & TV15.79×
06BiothermBeauty & Wellness14.34×
07VichyBeauty & Wellness11.64×
08KérastaseBeauty & Wellness11.16×
09La Roche-PosayBeauty & Wellness10.86×
10Zac EfronMovies & TV10.74×
11Türkisch für AnfängerMovies & TV9.67×
12Face powderBeauty & Wellness7.66×
13EssoCars & Mobility7.59×
14TicketmasterTravel & Leisure6.90×
15RitualsBeauty & Wellness4.10×
16RedditInternet & Social Media3.75×
17FRITZ!BoxTechnology & Electronics3.47×
18RossmannShopping3.26×
19Lieferando.deFood & Beverages3.03×
20Netto Marken-DiscountShopping2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the It Cosmetics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by It Cosmetics audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.37×
IndulgenceJOY1.35×
Quality AwarenessPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by It Cosmetics audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.43×
PatriotismCONSERVATISM0.48×
Early Adopter MentalityPOWER0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is It Cosmetics's target market in Germany?

It Cosmetics's target market in Germany covers an estimated 479,273 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of It Cosmetics customers?

52.0% of the It Cosmetics audience are female, 48.0% are male, with an average age of 31.7 years.

03

Which brands do It Cosmetics fans like most?

It Cosmetics fans show strongest brand affinity for Bradley Cooper (21.04×), Boulanger (30.31×), and Esso (7.59×) over the country average.

04

Where do It Cosmetics fans live in Germany?

It Cosmetics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do It Cosmetics fans also like?

Beyond It Cosmetics itself, the audience over-indexes on Boulanger (30.31×), Esso (7.59×), Gossip Girl (15.79×), and Cath Kidston (20.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See It Cosmetics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for It Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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