Cath Kidston Audience in Germany
Cath Kidston has an estimated audience of 672,034 people in Germany. 40.4% are female, 59.6% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Disney Cruise Line, Habitat (retailer), Chelsea Flower Show, Rituals, Food and drink.
The average Cath Kidston fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Disney Cruise Line, Habitat (retailer), Chelsea Flower Show, with strongest over-indexing on Disney Cruise Line (23.48× the country average). Demographically, the Cath Kidston audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Cath Kidston fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 30.5 |
| Estimated audience size | 672,034 |
Audience persona
The typical Cath Kidston fan in Germany is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Disney Cruise Line.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,449 | 1.18× |
| Bayern | 129,034 | 1.19× |
| Baden-Württemberg | 110,111 | 1.2× |
| Hessen | 74,425 | 1.45× |
| Niedersachsen | 68,600 | 1.05× |
| Berlin | 51,398 | 1.71× |
| Rheinland-Pfalz | 31,669 | 0.94× |
| Schleswig-Holstein | 27,437 | 1.14× |
| Hamburg | 23,832 | 1.57× |
| Sachsen | 21,504 | 0.65× |
| Brandenburg | 14,365 | 0.69× |
| Thüringen | 7,684 | 0.45× |
| Mecklenburg-Vorpommern | 7,573 | 0.59× |
| Sachsen-Anhalt | 7,462 | 0.43× |
| Bremen | 6,238 | 1.09× |
| Saarland | 5,521 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Disney Cruise Line | 23.48× | Travel & Leisure |
| Habitat (retailer) | 24.13× | Home & Garden |
| Chelsea Flower Show | 27.88× | Home & Garden |
| Rituals | 4.36× | Beauty & Wellness |
| Food and drink | 2.01× | Food & Beverages |
| Beauty | 2.27× | Beauty & Wellness |
| Arts and music | 1.97× | Arts & Culture |
| Laura Ashley | 20.01× | Home & Garden |
| Food | 2.02× | Food & Beverages |
| Home Interior Design | 4.38× | Home & Garden |
| Harry Potter | 2.11× | Movies & TV |
| Sports | 1.91× | Sports |
| Shopping | 1.88× | Shopping |
| Danish design | 4.68× | Home & Garden |
| Charlotte Tilbury | 7.5× | Beauty & Wellness |
| Online shopping | 2.01× | Shopping |
| Boden (clothing) | 28.69× | Fashion & Accessoires |
| Family and relationships | 2.08× | Kids & Family |
| Crochet | 4.62× | Home & Garden |
| Outdoor recreation | 1.89× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.17 |
| Sustainability | BALANCE | 1.63 |
| Design Affinity | PREMIUM | 1.57 |
| Luxury Orientation | PREMIUM | 1.49 |
| Individualism | JOY | 1.36 |
| Indulgence | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 26.8% |
| United States | 18.9% |
| Japan | 8.0% |
See Cath Kidston audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Cath Kidston have in Germany?
Cath Kidston has an estimated audience of 672,034 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cath Kidston fans?
40.4% of Cath Kidston fans are female, 59.6% are male, with an average age of 30.5 years.
Which brands do Cath Kidston fans like most?
Cath Kidston fans show strongest brand affinity for Disney Cruise Line (23.48×), Habitat (retailer) (24.13×), and Chelsea Flower Show (27.88×) over the country average.
Where do Cath Kidston fans live in Germany?
Cath Kidston fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,449), Bayern (reach 129,034), and Baden-Württemberg (reach 110,111). These three regions account for the largest share of the active audience.
What other brands do Cath Kidston fans also like?
Beyond Cath Kidston itself, the audience over-indexes on Habitat (retailer) (24.13×), Chelsea Flower Show (27.88×), Rituals (4.36×), and Food and drink (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cath Kidston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.