Rascasse Audience Intelligence

Cath Kidston Target Market in Germany

A data profile of the people who buy, follow and care about Cath Kidston in Germany — modelled from more than twelve digital signal sources. Cath Kidston has an estimated audience of 672,034 people in Germany.

#1201among Brand in Germany#464in Fashion & Accessoires

The average Cath Kidston fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Disney Cruise Line, Habitat (retailer), dB’s, with strongest over-indexing on Disney Cruise Line (23.48× the country average).

Demographically, the Cath Kidston audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cath Kidston fan in Germany is more male, around 30.5 years old, with strong Individualism tendencies and a notable affinity for Disney Cruise Line.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cath Kidston profile in Germany.

Audience size
672K
in Germany
Gender
40.4%♀
59.6% male
Age
30.5
average years
Country rank
#9160
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cath Kidston

40.4% are female, 59.6% are male, average age 30.5.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Cath Kidston audience in Germany
MetricValue
Female40.4%
Male59.6%
Average age30.5
Estimated audience size672,034
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Cath Kidston audience in Germany
Age bracketShare%
16-1952%
20-2914%
30-3912%
40-4911%
50+11%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Cath Kidston audience comes from Germany.

Worldwide audience distribution share by country for Cath Kidston
CountryShare
United Kingdom26.8%
United States18.9%
Japan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cath Kidston audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cath Kidston customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.52×
02Hamburg~20K1.38×
03Hessen~70K1.34×
04Nordrhein-Westfalen~200K1.17×
05Bayern~100K1.15×
06Baden-Württemberg~100K1.14×
07Schleswig-Holstein~30K1.10×
08Bremen~6K1.03×
09Niedersachsen~70K1.02×
10Rheinland-Pfalz~30K0.99×
11Saarland~8K0.91×
12Brandenburg~20K0.85×
13Mecklenburg-Vorpommern~10K0.84×
14Thüringen~10K0.82×
15Sachsen-Anhalt~10K0.80×
16Sachsen~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Cath Kidston, Germany
0.79×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cath Kidston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cath Kidston audience
#·InterestCategoryAffinity×
01Boden (clothing)Fashion & Accessoires28.69×
02Chelsea Flower ShowHome & Garden27.88×
03Habitat (retailer)Home & Garden24.13×
04Disney Cruise LineTravel & Leisure23.48×
05Laura AshleyHome & Garden20.01×
06Loose WomenMovies & TV18.41×
07Charlotte TilburyBeauty & Wellness7.50×
08Danish designHome & Garden4.68×
09Home Interior DesignHome & Garden4.38×
10RitualsBeauty & Wellness4.36×
11HugendubelShopping3.95×
12BeautyBeauty & Wellness2.27×
13Family and relationshipsKids & Family2.08×
14FoodFood & Beverages2.02×
15Food and drinkFood & Beverages2.01×
16Online shoppingShopping2.01×
17Arts and musicArts & Culture1.97×
18SportsSports1.91×
19ShoppingShopping1.88×
20dB’sMusic & Radio1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cath Kidston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cath Kidston audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.68×
MindfulnessBALANCE2.53×
Design AffinityPREMIUM2.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cath Kidston audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.64×
SpiritualityBALANCE0.84×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cath Kidston's target market in Germany?

Cath Kidston's target market in Germany covers an estimated 672,034 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cath Kidston customers?

40.4% of the Cath Kidston audience are female, 59.6% are male, with an average age of 30.5 years.

03

Which brands do Cath Kidston fans like most?

Cath Kidston fans show strongest brand affinity for Disney Cruise Line (23.48×), Habitat (retailer) (24.13×), and dB’s (1.85×) over the country average.

04

Where do Cath Kidston fans live in Germany?

Cath Kidston fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cath Kidston fans also like?

Beyond Cath Kidston itself, the audience over-indexes on Habitat (retailer) (24.13×), dB’s (1.85×), Chelsea Flower Show (27.88×), and Loose Women (18.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Cath Kidston audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cath Kidston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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