A data profile of the people who buy, follow and care about Cath Kidston in United Kingdom — modelled from more than twelve digital signal sources. Cath Kidston has an estimated audience of 3,850,605 people in United Kingdom.
The average Cath Kidston fan in United Kingdom is 42.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Habitat (retailer), HomeSense, Matalan, with strongest over-indexing on Habitat (retailer) (9.29× the country average).
Demographically, the Cath Kidston audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cath Kidston fan in United Kingdom is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Habitat (retailer).
The key figures that characterise the Cath Kidston profile in United Kingdom.
81.8% are female, 18.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 81.8% |
| Male | 18.2% |
| Average age | 42.4 |
| Estimated audience size | 3,850,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Cath Kidston audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 26.8% |
| United States | 18.9% |
| Japan | 8.0% |
Where the Cath Kidston audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.31× | |
| 02 | South East | ~700K | 1.26× | |
| 03 | Yorkshire and the Humber | ~400K | 1.24× | |
| 04 | England | ~3M | 1.21× | |
| 05 | Northern Ireland | ~100K | 1.08× | |
| 06 | Wales | ~200K | 1.01× | |
| 07 | North East | ~100K | 0.99× | |
| 08 | South West | ~300K | 0.97× | |
| 09 | East Midlands | ~200K | 0.87× | |
| 10 | East of England | ~300K | 0.86× | |
| 11 | Scotland | ~200K | 0.69× | |
| 12 | North West | ~200K | 0.53× |
The strongest cross-interests of the Cath Kidston audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kirstie Allsopp | Movies & TV | 12.17× | ||
| 02 | Habitat (retailer) | Home & Garden | 9.29× | ||
| 03 | HomeSense | Home & Garden | 7.50× | ||
| 04 | Laura Ashley | Home & Garden | 5.94× | ||
| 05 | Oliver Bonas | Fashion & Accessoires | 5.63× | ||
| 06 | DFS (British retailer) | Shopping | 4.79× | ||
| 07 | Fat Face | Fashion & Accessoires | 4.67× | ||
| 08 | Home Interior Design | Home & Garden | 3.54× | ||
| 09 | Plant nursery | Home & Garden | 3.02× | ||
| 10 | Matalan | Shopping | 2.86× | ||
| 11 | Ocado | Shopping | 2.76× | ||
| 12 | IKEA | Home & Garden | 2.74× | ||
| 13 | Decorative arts | Arts & Culture | 2.64× | ||
| 14 | Dunelm | Home & Garden | 2.60× | ||
| 15 | Waterstones | Literature | 2.36× | ||
| 16 | Debenhams | Fashion & Accessoires | 2.33× | ||
| 17 | John Lewis (department store) | Shopping | 2.32× | ||
| 18 | Marks & Spencer | Shopping | 2.14× | ||
| 19 | Waitrose | Shopping | 1.96× | ||
| 20 | American Student Dental Association | Business & Career | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.34× | |
| Creativity | OPEN | 1.65× | |
| Price Sensitivity | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Risk Appetite | THRILL | 0.65× |
Cath Kidston's target market in United Kingdom covers an estimated 3,850,605 people, concentrated in England and South East.
81.8% of the Cath Kidston audience are female, 18.2% are male, with an average age of 42.4 years.
Cath Kidston fans show strongest brand affinity for Habitat (retailer) (9.29×), HomeSense (7.5×), and Matalan (2.86×) over the country average.
Cath Kidston fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~700K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cath Kidston itself, the audience over-indexes on HomeSense (7.5×), Matalan (2.86×), IKEA (2.74×), and DFS (British retailer) (4.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cath Kidston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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