A data profile of the people who buy, follow and care about Habitat (retailer) in United Kingdom — modelled from more than twelve digital signal sources. Habitat (retailer) has an estimated audience of 3,390,888 people in United Kingdom.
The average Habitat (retailer) fan in United Kingdom is 42.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Do it yourself (DIY), Cath Kidston, IKEA, with strongest over-indexing on Do it yourself (DIY) (8.83× the country average).
Demographically, the Habitat (retailer) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Habitat (retailer) fan in United Kingdom is more female, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Habitat (retailer) profile in United Kingdom.
67.5% are female, 32.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 42.6 |
| Estimated audience size | 3,390,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Habitat (retailer) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 36.5% |
| United States | 16.3% |
| France | 6.8% |
Where the Habitat (retailer) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~200K | 1.29× | |
| 02 | Northern Ireland | ~100K | 1.29× | |
| 03 | England | ~2.5M | 1.27× | |
| 04 | Scotland | ~400K | 1.26× | |
| 05 | South East | ~400K | 0.84× | |
| 06 | Yorkshire and the Humber | ~200K | 0.84× | |
| 07 | West Midlands | ~100K | 0.77× | |
| 08 | North East | ~100K | 0.72× | |
| 09 | South West | ~200K | 0.66× | |
| 10 | East of England | ~200K | 0.58× | |
| 11 | East Midlands | ~100K | 0.57× | |
| 12 | North West | ~100K | 0.38× |
The strongest cross-interests of the Habitat (retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charles and Ray Eames | Arts & Culture | 33.12× | ||
| 02 | Karen Millen | Fashion & Accessoires | 10.10× | ||
| 03 | Cath Kidston | Fashion & Accessoires | 9.29× | ||
| 04 | Do it yourself (DIY) | Home & Garden | 8.83× | ||
| 05 | Massimo Dutti | Shopping | 8.60× | ||
| 06 | Bathtub | Beauty & Wellness | 5.27× | ||
| 07 | IKEA | Home & Garden | 4.10× | ||
| 08 | Property finder | Home & Garden | 3.81× | ||
| 09 | House of Fraser | Fashion & Accessoires | 3.70× | ||
| 10 | Garden furniture | Home & Garden | 3.69× | ||
| 11 | Ocado | Shopping | 3.63× | ||
| 12 | Renovation | Home & Garden | 3.33× | ||
| 13 | Uniqlo | Shopping | 3.23× | ||
| 14 | TK Maxx | Shopping | 2.94× | ||
| 15 | First-time buyer | Shopping | 2.94× | ||
| 16 | Zoopla | Business & Career | 2.90× | ||
| 17 | B&Q | Shopping | 2.81× | ||
| 18 | Home Appliances | Home & Garden | 2.54× | ||
| 19 | Home improvement | Home & Garden | 1.97× | ||
| 20 | Cooking | Food & Beverages | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 4.53× | |
| Indulgence | JOY | 2.72× | |
| Design Affinity | PREMIUM | 2.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.69× | |
| Risk Appetite | THRILL | 0.85× | |
| Extroversion | THRILL | 0.90× |
Habitat (retailer)'s target market in United Kingdom covers an estimated 3,390,888 people, concentrated in England and Scotland.
67.5% of the Habitat (retailer) audience are female, 32.5% are male, with an average age of 42.6 years.
Habitat (retailer) fans show strongest brand affinity for Do it yourself (DIY) (8.83×), Cath Kidston (9.29×), and IKEA (4.1×) over the country average.
Habitat (retailer) fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Habitat (retailer) itself, the audience over-indexes on Cath Kidston (9.29×), IKEA (4.1×), Karen Millen (10.1×), and Charles and Ray Eames (33.12×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Habitat (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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