Habitat (retailer) Audience in United States

Habitat (retailer) logo

Habitat (retailer) has an estimated audience of 1,511,464 people in United States. 72.6% are female, 27.4% are male, average age 37.1. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Home equity, Vocal harmony, Fairy godmother, Product design.

The average Habitat (retailer) fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Home equity, Vocal harmony, with strongest over-indexing on Historic site (18.08× the country average). Demographically, the Habitat (retailer) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Habitat (retailer) fans

Demographic split for Habitat (retailer) audience in United States
MetricValue
Female72.6%
Male27.4%
Average age37.1
Estimated audience size1,511,464

Audience persona

The typical Habitat (retailer) fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Habitat (retailer) in United States
RegionReachAffinity
California172,4701.04×
Florida144,6321.41×
Texas143,7861.11×
North Carolina78,3291.72×
Georgia76,5071.64×
New York68,2070.81×
Pennsylvania47,1030.93×
Ohio43,4340.93×
Virginia43,2271.17×
Illinois43,1290.86×
Michigan39,3050.99×
Washington38,0031.25×
South Carolina34,1471.5×
New Jersey33,3220.87×
Tennessee32,8351.08×
Arizona26,3220.85×
Indiana25,5270.92×
Colorado24,1461.01×
Massachusetts24,0490.81×
Maryland23,2780.9×
Missouri22,5730.93×
Alabama22,2681.05×
Oregon19,8151.14×
Louisiana19,1640.98×
Oklahoma18,9511.13×
Wisconsin18,7600.83×
Minnesota15,9340.74×
Kentucky15,4990.82×
Nebraska12,3691.63×
Mississippi12,0580.97×
Iowa11,9550.96×
Connecticut11,6030.77×
Nevada11,1660.76×
Arkansas10,7400.86×
Kansas10,0010.84×
Utah9,2110.68×
Idaho8,8551.17×
Hawaii7,1711.1×
New Mexico5,9700.79×
West Virginia5,8790.84×
South Dakota5,6051.6×
Washington, District of Columbia4,2090.93×
Alaska3,9801.23×
Delaware3,8400.92×
Maine3,7310.69×
New Hampshire3,5750.6×
Wyoming3,5161.57×
Montana3,4790.83×
Rhode Island2,8500.59×
Vermont2,1740.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Habitat (retailer) audience
BrandAffinityCategory
Historic site18.08×Arts & Culture
Home equity7.84×Home & Garden
Vocal harmony13.29×Music & Radio
Fairy godmother19.26×Literature
Product design4.2×Business & Career
Pro-Ject8.61×Music & Radio
Janitor11.23×Home & Garden
Electrolyte8.04×Health
Mathcore13.65×Music & Radio
Isometric exercise14.87×Sports
Goop8.13×Internet & Social Media
Governor of Michigan11.04×Politics & Society
Bank account3.68×Business & Career
Mothercare4.65×Kids & Family
Grinch5.63×Movies & TV
Harlow15.66×Travel & Leisure
Hipster12.39×Politics & Society
Emperor Entertainment Group15.38×Business & Career
The Gruffalo (film)22.34×Movies & TV
Hibachi9.38×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Habitat (retailer) audience
TraitClusterScore
Design AffinityPREMIUM4.62
Luxury OrientationPREMIUM3.95
Quality AwarenessPREMIUM3.05
DIY MentalityTHRILL1.57
Risk AppetiteTHRILL1.49
SustainabilityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Habitat (retailer)
CountryShare
United Kingdom37.0%
United States16.4%
France6.6%

See Habitat (retailer) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Habitat (retailer) have in United States?

Habitat (retailer) has an estimated audience of 1,511,464 people in United States, concentrated in California and Florida.

What is the gender split and age of Habitat (retailer) fans?

72.6% of Habitat (retailer) fans are female, 27.4% are male, with an average age of 37.1 years.

Which brands do Habitat (retailer) fans like most?

Habitat (retailer) fans show strongest brand affinity for Historic site (18.08×), Home equity (7.84×), and Vocal harmony (13.29×) over the country average.

Where do Habitat (retailer) fans live in United States?

Habitat (retailer) fans in United States are most concentrated in California (reach 172,470), Florida (reach 144,632), and Texas (reach 143,786). These three regions account for the largest share of the active audience.

What other brands do Habitat (retailer) fans also like?

Beyond Habitat (retailer) itself, the audience over-indexes on Home equity (7.84×), Vocal harmony (13.29×), Fairy godmother (19.26×), and Product design (4.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Habitat (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.