Rascasse Audience Intelligence

Habitat (retailer) Target Market in United States

A data profile of the people who buy, follow and care about Habitat (retailer) in United States — modelled from more than twelve digital signal sources. Habitat (retailer) has an estimated audience of 1,514,657 people in United States.

#1831among Brand in United States#931in Home & Garden

The average Habitat (retailer) fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United States national football team, Cath Kidston, IKEA, with strongest over-indexing on United States national football team (20× the country average).

Demographically, the Habitat (retailer) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Habitat (retailer) fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for United States national football team.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Habitat (retailer) profile in United States.

Audience size
1.5M
in United States
Gender
72.6%♀
27.4% male
Age
37.1
average years
Country rank
#17628
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Habitat (retailer)

72.6% are female, 27.4% are male, average age 37.1.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Habitat (retailer) audience in United States
MetricValue
Female72.6%
Male27.4%
Average age37.1
Estimated audience size1,514,657
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Habitat (retailer) audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Habitat (retailer) audience comes from United States.

Worldwide audience distribution share by country for Habitat (retailer)
CountryShare
United Kingdom36.5%
United States16.3%
France6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Habitat (retailer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Habitat (retailer) customers by region in United States
#RegionReachAffinity×
01Nebraska~10K1.92×
02Georgia~80K1.63×
03North Carolina~70K1.59×
04South Dakota~5K1.57×
05South Carolina~30K1.50×
06Wyoming~3K1.35×
07Alaska~4K1.31×
08Florida~100K1.30×
09Oklahoma~20K1.22×
10Idaho~9K1.19×
11Washington~40K1.16×
12Virginia~40K1.11×
13Oregon~20K1.10×
14Hawaii~7K1.07×
15Alabama~20K1.06×
16Louisiana~20K1.05×
17Texas~100K1.04×
18Mississippi~10K1.04×
19Tennessee~30K1.03×
20California~200K1.01×
21Pennsylvania~50K0.98×
22Indiana~30K0.97×
23Iowa~10K0.97×
24Colorado~20K0.95×
25Ohio~40K0.94×
26Kentucky~20K0.94×
27Michigan~40K0.93×
28New Mexico~7K0.93×
29Arkansas~10K0.92×
30Kansas~10K0.92×
31Missouri~20K0.91×
32West Virginia~6K0.90×
33Delaware~4K0.90×
34Washington, District of Columbia~4K0.88×
35Maryland~20K0.87×
36Montana~4K0.87×
37Illinois~40K0.84×
38New Jersey~30K0.84×
39Wisconsin~20K0.84×
40Arizona~30K0.81×
41North Dakota~2K0.80×
42Nevada~10K0.79×
43Maine~4K0.78×
44Connecticut~10K0.77×
45Massachusetts~20K0.76×
46New York~60K0.75×
47Minnesota~20K0.72×
48Utah~10K0.71×
49New Hampshire~4K0.68×
50Rhode Island~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Habitat (retailer), United States
0.67×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Habitat (retailer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Habitat (retailer) audience
#·InterestCategoryAffinity×
01United States national football teamSports20.00×
02Roche BoboisHome & Garden20.00×
03B&QShopping20.00×
04RB LeipzigSports20.00×
05Cath KidstonFashion & Accessoires17.51×
06Makita ToolsHome & Garden17.41×
07Danish designHome & Garden11.99×
08GoDaddyTechnology & Electronics8.97×
09Grocery OutletFood & Beverages5.73×
10Unique GiftsShopping5.05×
11IKEAHome & Garden3.79×
12Bath and BodyworksShopping3.54×
13AldiShopping2.84×
14Digital photographyBusiness & Career2.80×
15EtsyFashion & Accessoires2.57×
16Trader Joe'sShopping2.34×
17Old NavyFashion & Accessoires2.32×
18NordstromShopping2.31×
19Planet FitnessSports2.15×
20Home improvementHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Habitat (retailer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Habitat (retailer) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.38×
Quality AwarenessPREMIUM3.07×
IndulgenceJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Habitat (retailer) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
IndividualismJOY0.85×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Habitat (retailer)'s target market in United States?

Habitat (retailer)'s target market in United States covers an estimated 1,514,657 people, concentrated in California and Texas.

02

What is the gender split and age of Habitat (retailer) customers?

72.6% of the Habitat (retailer) audience are female, 27.4% are male, with an average age of 37.1 years.

03

Which brands do Habitat (retailer) fans like most?

Habitat (retailer) fans show strongest brand affinity for United States national football team (20×), Cath Kidston (17.51×), and IKEA (3.79×) over the country average.

04

Where do Habitat (retailer) fans live in United States?

Habitat (retailer) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Habitat (retailer) fans also like?

Beyond Habitat (retailer) itself, the audience over-indexes on Cath Kidston (17.51×), IKEA (3.79×), Danish design (11.99×), and Roche Bobois (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Habitat (retailer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Habitat (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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