Grocery Outlet Audience in United States

Grocery Outlet logo

Grocery Outlet has an estimated audience of 8,566,433 people in United States. 62.2% are female, 37.8% are male, average age 36.5. Top regions: California, Washington, Oregon. Top brand affinities: H-E-B, Kroger, Harry Potter, KPop Demon Hunters, Heavy metal music.

The average Grocery Outlet fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, Oregon. Top brand affinities include H-E-B, Kroger, Harry Potter, with strongest over-indexing on H-E-B (5.45× the country average). Demographically, the Grocery Outlet audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Consulting

Demographics of Grocery Outlet fans

Demographic split for Grocery Outlet audience in United States
MetricValue
Female62.2%
Male37.8%
Average age36.5
Estimated audience size8,566,433

Audience persona

The typical Grocery Outlet fan in United States is more female, around 36.5 years old, with strong Community Orientation tendencies and a notable affinity for H-E-B.

Top regions in United States

Top regions ranked by reach for Grocery Outlet in United States
RegionReachAffinity
California6,424,8257.36×
Washington1,478,8398.61×
Oregon1,071,52610.91×
Pennsylvania936,7913.25×
Nevada295,5223.57×
Maryland277,4631.88×
Ohio270,4771.02×
Idaho241,7865.63×
New Jersey241,1031.11×
Florida157,7150.27×
Texas91,1560.12×
Tennessee71,8120.42×
New York70,9690.15×
Virginia48,2620.23×
Alabama43,3380.36×
Arizona42,2900.24×
Georgia39,1060.15×
North Carolina38,8980.15×
Delaware34,0121.44×
Illinois31,5310.11×
Michigan28,9320.13×
Colorado20,9780.16×
Utah19,7200.26×
Indiana18,9480.12×
Massachusetts16,3930.1×
Kentucky16,1690.15×
South Carolina14,7260.11×
Missouri12,0990.09×
Wisconsin10,7790.08×
Minnesota10,3130.08×
Connecticut9,1770.11×
Washington, District of Columbia9,1280.35×
Oklahoma9,0340.09×
Louisiana8,2740.07×
West Virginia8,1340.2×
Montana7,2720.31×
Hawaii7,1570.19×
Arkansas6,2170.09×
Kansas6,0370.09×
Iowa5,3360.08×
New Mexico5,1140.12×
Mississippi4,6160.07×
Alaska3,0260.17×
Nebraska2,9420.07×
New Hampshire2,8020.08×
Maine2,5580.08×
Wyoming2,4530.19×
Rhode Island2,4120.09×
South Dakota2,3570.12×
Vermont1,6030.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grocery Outlet audience
BrandAffinityCategory
H-E-B5.45×Shopping
Kroger2.35×Food & Beverages
Harry Potter1.78×Movies & TV
KPop Demon Hunters2.01×Movies & TV
Heavy metal music1.67×Music & Radio
Blues music1.57×Music & Radio
Online grocer3.86×Shopping
Jazz music1.53×Music & Radio
Fashion Nova2.16×Shopping
Rock and roll1.62×Music & Radio
FIFA World Cup1.59×Sports
Alternative rock1.57×Music & Radio
Real Madrid C.F.1.86×Sports
Gaming3.41×Games
Comics1.56×Literature
Electric guitar1.9×Music & Radio
Musical instrument1.56×Music & Radio
Anime convention2.21×Literature
Anime and manga fandom2.14×Literature
Bad Bunny2.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grocery Outlet audience
TraitClusterScore
Community OrientationOPEN1.21
Price SensitivityPREMIUM1.2
Family OrientationCONSERVATISM1.19
Urban LifestyleOPEN1.14
CreativityOPEN1.07
TravellingTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Grocery Outlet
CountryShare
United States94.7%
Canada4.1%
Mexico0.4%

See Grocery Outlet audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Grocery Outlet have in United States?

Grocery Outlet has an estimated audience of 8,566,433 people in United States, concentrated in California and Washington.

What is the gender split and age of Grocery Outlet fans?

62.2% of Grocery Outlet fans are female, 37.8% are male, with an average age of 36.5 years.

Which brands do Grocery Outlet fans like most?

Grocery Outlet fans show strongest brand affinity for H-E-B (5.45×), Kroger (2.35×), and Harry Potter (1.78×) over the country average.

Where do Grocery Outlet fans live in United States?

Grocery Outlet fans in United States are most concentrated in California (reach 6,424,825), Washington (reach 1,478,839), and Oregon (reach 1,071,526). These three regions account for the largest share of the active audience.

What other brands do Grocery Outlet fans also like?

Beyond Grocery Outlet itself, the audience over-indexes on Kroger (2.35×), Harry Potter (1.78×), KPop Demon Hunters (2.01×), and Heavy metal music (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grocery Outlet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.