H-E-B Audience in United States

Name: H-E-B — United States
Creator: Rascasse
License: https://rascasse.com/terms/

H-E-B logo

H-E-B has an estimated audience of 13,473,552 people in United States. 53.0% are female, 47.0% are male, average age 34.7. Top regions: Texas, California, Florida. Top brand affinities: Curly Hair, Euphoria, YouTube Music, Imdb, Hair Extensions.

The average H-E-B fan in United States is 34.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Curly Hair, Euphoria, YouTube Music, with strongest over-indexing on Curly Hair (5.03× the country average). Demographically, the H-E-B audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of H-E-B fans

Demographic split for H-E-B audience in United States
Metric	Value
Female	53.0%
Male	47.0%
Average age	34.7
Estimated audience size	13,473,552

Audience persona

The typical H-E-B fan in United States is balanced, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Curly Hair.

Top regions in United States

Top regions ranked by reach for H-E-B in United States
Region	Reach	Affinity
Texas	10,105,165	38.75×
California	341,518	0.23×
Florida	202,421	0.22×
Louisiana	137,020	0.79×
New York	131,862	0.18×
Illinois	126,077	0.28×
Oklahoma	113,056	0.76×
Georgia	109,168	0.26×
North Carolina	89,615	0.22×
Tennessee	76,686	0.28×
Colorado	75,426	0.36×
Virginia	70,090	0.21×
Ohio	69,650	0.17×
Arizona	68,776	0.25×
Missouri	68,062	0.31×
Arkansas	64,145	0.58×
Pennsylvania	58,537	0.13×
Washington	56,443	0.21×
Alabama	55,745	0.3×
Michigan	53,612	0.15×
Mississippi	46,878	0.42×
Indiana	44,592	0.18×
Kansas	44,374	0.42×
New Jersey	42,706	0.12×
Minnesota	42,595	0.22×
Wisconsin	42,021	0.21×
South Carolina	36,698	0.18×
Iowa	35,691	0.32×
Maryland	35,214	0.15×
New Mexico	33,740	0.5×
Massachusetts	32,493	0.12×
Kentucky	31,237	0.18×
Nevada	28,292	0.22×
Oregon	27,404	0.18×
Utah	23,154	0.19×
Nebraska	19,022	0.28×
Connecticut	15,750	0.12×
Washington, District of Columbia	12,346	0.3×
Idaho	11,399	0.17×
Hawaii	11,105	0.19×
North Dakota	7,791	0.28×
South Dakota	7,410	0.24×
West Virginia	7,317	0.12×
New Hampshire	5,791	0.11×
Alaska	5,327	0.18×
Montana	5,321	0.14×
Maine	4,828	0.1×
Rhode Island	4,548	0.11×
Delaware	4,009	0.11×
Wyoming	3,940	0.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for H-E-B audience
Brand	Affinity	Category
Curly Hair	5.03×	Beauty & Wellness
Euphoria	2.01×	Movies & TV
YouTube Music	3.82×	Internet & Social Media
Imdb	6.11×	Movies & TV
Hair Extensions	3.87×	Beauty & Wellness
Lace wig	3.14×	Beauty & Wellness
Stephen Curry	5.81×	Sports
Spotify	1.77×	Internet & Social Media
Miami Heat	3.56×	Sports
Taylor Swift	2.4×	Music & Radio
Old-school hip hop	4.7×	Music & Radio
Wig	2.48×	Beauty & Wellness
Love Island	4.83×	Movies & TV
Underground hip hop	2.73×	Music & Radio
Kohl's	1.61×	Shopping
Livemusic	2.24×	Music & Radio
Cardi B	3.43×	Music & Radio
Regal Entertainment Group	5.35×	Movies & TV
Long Lashes	4.06×	Beauty & Wellness
Los Angeles Lakers	2.13×	Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by H-E-B audience
Trait	Cluster	Score
Luxury Orientation	PREMIUM	2.9
Risk Appetite	THRILL	1.4
Quality Awareness	PREMIUM	1.3
Indulgence	JOY	1.26
Convenience Orientation	PREMIUM	1.24
Extroversion	THRILL	1.04

Worldwide distribution

Worldwide audience distribution share by country for H-E-B
Country	Share
United States	96.4%
Mexico	1.5%
Spain	0.2%

See H-E-B audiences in other countries

More Supermarket audiences in United States

Walmart (94,971,264)
Costco (72,175,459)
Whole Foods Market (63,309,537)
Aldi (62,997,749)
J. C. Penney (37,630,906)

Frequently asked questions

How many fans does H-E-B have in United States?

H-E-B has an estimated audience of 13,473,552 people in United States, concentrated in Texas and California.

What is the gender split and age of H-E-B fans?

53.0% of H-E-B fans are female, 47.0% are male, with an average age of 34.7 years.

Which brands do H-E-B fans like most?

H-E-B fans show strongest brand affinity for Curly Hair (5.03×), Euphoria (2.01×), and YouTube Music (3.82×) over the country average.

Where do H-E-B fans live in United States?

H-E-B fans in United States are most concentrated in Texas (reach 10,105,165), California (reach 341,518), and Florida (reach 202,421). These three regions account for the largest share of the active audience.

What other brands do H-E-B fans also like?

Beyond H-E-B itself, the audience over-indexes on Euphoria (2.01×), YouTube Music (3.82×), Imdb (6.11×), and Hair Extensions (3.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for H-E-B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.