Online grocer Audience in United States

Online grocer logo

Online grocer has an estimated audience of 10,972,953 people in United States. 60.5% are female, 39.5% are male, average age 39.8. Top regions: New York, California, Texas. Top brand affinities: Mackenzie Foy, Emperor Entertainment Group, Voltron: Legendary Defender, South Asian cuisine, Penn & Teller.

The average Online grocer fan in United States is 39.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Mackenzie Foy, Emperor Entertainment Group, Voltron: Legendary Defender, with strongest over-indexing on Mackenzie Foy (18.46× the country average). Demographically, the Online grocer audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Online grocer fans

Demographic split for Online grocer audience in United States
MetricValue
Female60.5%
Male39.5%
Average age39.8
Estimated audience size10,972,953

Audience persona

The typical Online grocer fan in United States is more female, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Online grocer in United States
RegionReachAffinity
New York712,7011.16×
California707,9660.59×
Texas472,4390.5×
Connecticut470,8504.28×
Massachusetts447,6512.07×
Florida437,8220.59×
Illinois327,0710.89×
Washington309,7071.41×
Missouri301,0611.7×
Pennsylvania255,6440.69×
Georgia250,8730.74×
Montana242,2347.96×
Idaho214,2813.89×
North Carolina213,0540.65×
Colorado207,3051.2×
Ohio207,2260.61×
New Jersey190,8850.68×
Indiana179,5510.9×
Michigan167,9980.59×
Virginia135,7510.51×
Maryland132,8170.7×
Minnesota118,5620.75×
Arizona107,6780.48×
Oregon103,0910.82×
Louisiana98,4040.7×
Tennessee96,9600.44×
Wisconsin87,2380.53×
South Carolina83,8890.51×
Oklahoma82,4190.68×
Alabama78,5130.51×
Iowa71,2160.79×
Kentucky67,5940.49×
Mississippi63,2430.7×
Arkansas60,8660.67×
Nevada55,6930.52×
Kansas49,5640.57×
Utah45,5450.46×
Nebraska38,6150.7×
New Mexico25,6090.47×
Maine25,3700.65×
West Virginia24,6550.48×
Hawaii24,3080.52×
New Hampshire23,8990.55×
Rhode Island20,7700.59×
Vermont19,2941×
Washington, District of Columbia17,9070.54×
South Dakota17,4340.69×
Alaska17,3670.74×
North Dakota16,9750.75×
Delaware15,5000.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online grocer audience
BrandAffinityCategory
Mackenzie Foy18.46×Fashion & Accessoires
Emperor Entertainment Group18.46×Business & Career
Voltron: Legendary Defender21.83×Movies & TV
South Asian cuisine10.77×Food & Beverages
Penn & Teller9.86×Movies & TV
St. Ives16.07×Travel & Leisure
Nebraska Cornhuskers football3.92×Sports
Yoga Journal16.2×Sports
Jesse Plemons3.06×Movies & TV
Product design1.6×Business & Career
Bunga bunga58.23×Politics & Society
Queens College, City University of New York4.95×Business & Career
Jaws3.57×Movies & TV
Regional styles of Mexican music1.79×Music & Radio
Mothercare2×Kids & Family
Colorado River3.85×Travel & Leisure
Nipsey Hussle3.31×Music & Radio
Kendra Scott1.55×Fashion & Accessoires
Business English2.97×Business & Career
Urban horticulture1.88×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online grocer audience
TraitClusterScore
Family OrientationCONSERVATISM1.74
Convenience OrientationPREMIUM1.69
LGBTQ+ IdentityOPEN1.56
IndulgenceJOY1.56
Price SensitivityPREMIUM1.39
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Online grocer
CountryShare
United States25.6%
Japan12.3%
India8.7%

See Online grocer audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Online grocer have in United States?

Online grocer has an estimated audience of 10,972,953 people in United States, concentrated in New York and California.

What is the gender split and age of Online grocer fans?

60.5% of Online grocer fans are female, 39.5% are male, with an average age of 39.8 years.

Which brands do Online grocer fans like most?

Online grocer fans show strongest brand affinity for Mackenzie Foy (18.46×), Emperor Entertainment Group (18.46×), and Voltron: Legendary Defender (21.83×) over the country average.

Where do Online grocer fans live in United States?

Online grocer fans in United States are most concentrated in New York (reach 712,701), California (reach 707,966), and Texas (reach 472,439). These three regions account for the largest share of the active audience.

What other brands do Online grocer fans also like?

Beyond Online grocer itself, the audience over-indexes on Emperor Entertainment Group (18.46×), Voltron: Legendary Defender (21.83×), South Asian cuisine (10.77×), and Penn & Teller (9.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online grocer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.