A data profile of the people who buy, follow and care about Online grocer in United Kingdom — modelled from more than twelve digital signal sources. Online grocer has an estimated audience of 3,483,127 people in United Kingdom.
The average Online grocer fan in United Kingdom is 39.6 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, North West.
Top brand affinities include Breaking news, Employment website, AmazonFresh, with strongest over-indexing on Breaking news (3.1× the country average).
Demographically, the Online grocer audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Online grocer fan in United Kingdom is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Breaking news.
The key figures that characterise the Online grocer profile in United Kingdom.
64.6% are female, 35.4% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 39.6 |
| Estimated audience size | 3,483,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Online grocer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 12.3% |
| India | 8.7% |
Where the Online grocer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.81× | |
| 02 | Yorkshire and the Humber | ~300K | 1.19× | |
| 03 | East of England | ~300K | 0.98× | |
| 04 | North East | ~100K | 0.97× | |
| 05 | South West | ~300K | 0.96× | |
| 06 | East Midlands | ~200K | 0.93× | |
| 07 | South East | ~400K | 0.86× | |
| 08 | North West | ~300K | 0.86× |
The strongest cross-interests of the Online grocer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AmazonFresh | Shopping | 10.47× | ||
| 02 | Nikon | Technology & Electronics | 7.46× | ||
| 03 | Canon | Technology & Electronics | 6.32× | ||
| 04 | Employment website | Business & Career | 5.30× | ||
| 05 | Turkish Airlines | Travel & Leisure | 4.27× | ||
| 06 | Employment agency | Business & Career | 3.61× | ||
| 07 | Investment management | Business & Career | 3.21× | ||
| 08 | Breaking news | Movies & TV | 3.10× | ||
| 09 | Public transport | Cars & Mobility | 2.42× | ||
| 10 | Online newspaper | News | 2.41× | ||
| 11 | Insurance | Business & Career | 2.30× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.02× | ||
| 13 | Greggs | Food & Beverages | 1.96× | ||
| 14 | Credit cards | Business & Career | 1.89× | ||
| 15 | Supermarket | Shopping | 1.87× | ||
| 16 | Dunelm | Home & Garden | 1.85× | ||
| 17 | Banking | Business & Career | 1.78× | ||
| 18 | EBay | Shopping | 1.63× | ||
| 19 | Energy | Home & Garden | 1.57× | ||
| 20 | Health care | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.96× | |
| Pet Ownership | JOY | 1.86× | |
| Urban Lifestyle | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.88× | |
| Quality Awareness | PREMIUM | 0.95× |
Online grocer has an estimated audience of 3,483,127 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
64.6% of Online grocer fans are female, 35.4% are male, with an average age of 39.6 years.
Online grocer fans show strongest brand affinity for Breaking news (3.1×), Employment website (5.3×), and AmazonFresh (10.47×) over the country average.
Online grocer fans in United Kingdom are most concentrated in South East (reach ~400K), Yorkshire and the Humber (reach ~300K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Online grocer itself, the audience over-indexes on Employment website (5.3×), AmazonFresh (10.47×), Do it yourself (DIY) (2.02×), and Insurance (2.3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Online grocer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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