Online grocer Audience in Germany
Online grocer has an estimated audience of 1,794,639 people in Germany. 62.1% are female, 37.9% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motion Picture Association of America, Rossmann, Gil Ofarim, Home construction, Eco Friendly Living.
The average Online grocer fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motion Picture Association of America, Rossmann, Gil Ofarim, with strongest over-indexing on Motion Picture Association of America (20.55× the country average). Demographically, the Online grocer audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Online grocer fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 34.8 |
| Estimated audience size | 1,794,639 |
Audience persona
The typical Online grocer fan in Germany is more female, around 34.8 years old, with strong Travelling tendencies and a notable affinity for Motion Picture Association of America.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 530,482 | 1.35× |
| Bayern | 331,490 | 1.15× |
| Baden-Württemberg | 261,711 | 1.07× |
| Niedersachsen | 210,256 | 1.21× |
| Hessen | 131,331 | 0.96× |
| Rheinland-Pfalz | 104,721 | 1.16× |
| Berlin | 104,672 | 1.3× |
| Schleswig-Holstein | 72,922 | 1.13× |
| Brandenburg | 60,429 | 1.09× |
| Sachsen | 49,523 | 0.56× |
| Sachsen-Anhalt | 44,259 | 0.95× |
| Hamburg | 38,234 | 0.94× |
| Thüringen | 34,792 | 0.76× |
| Mecklenburg-Vorpommern | 23,440 | 0.68× |
| Bremen | 16,741 | 1.09× |
| Saarland | 12,899 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motion Picture Association of America | 20.55× | Movies & TV |
| Rossmann | 1.88× | Shopping |
| Gil Ofarim | 2.31× | Music & Radio |
| Home construction | 1.66× | Home & Garden |
| Eco Friendly Living | 5.99× | Home & Garden |
| Progressive rock | 2.43× | Music & Radio |
| International University of Business Agriculture and Technology | 6.83× | Business & Career |
| Mothercare | 1.8× | Kids & Family |
| Jack White | 1.68× | Movies & TV |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Information sensitivity | 4.16× | Technology & Electronics |
| Corfu (regional unit) | 2.39× | Travel & Leisure |
| Hog Hunting | 3.46× | Sports |
| Home Delivery | 1.93× | Food & Beverages |
| Peschici | 7.63× | Travel & Leisure |
| Natural rubber | 1.55× | Cars & Mobility |
| Durban University of Technology | 3.02× | Business & Career |
| The Hunt (2012 film) | 2.71× | Movies & TV |
| Nationality | 1.76× | Politics & Society |
| Carrie (novel) | 3.44× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.86 |
| Urban Lifestyle | OPEN | 2.03 |
| Healthy Lifestyle | BALANCE | 1.99 |
| Early Adopter Mentality | POWER | 1.8 |
| Price Sensitivity | PREMIUM | 1.78 |
| Indulgence | JOY | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 12.3% |
| India | 8.7% |
See Online grocer audiences in other countries
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Online grocer have in Germany?
Online grocer has an estimated audience of 1,794,639 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online grocer fans?
62.1% of Online grocer fans are female, 37.9% are male, with an average age of 34.8 years.
Which brands do Online grocer fans like most?
Online grocer fans show strongest brand affinity for Motion Picture Association of America (20.55×), Rossmann (1.88×), and Gil Ofarim (2.31×) over the country average.
Where do Online grocer fans live in Germany?
Online grocer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 530,482), Bayern (reach 331,490), and Baden-Württemberg (reach 261,711). These three regions account for the largest share of the active audience.
What other brands do Online grocer fans also like?
Beyond Online grocer itself, the audience over-indexes on Rossmann (1.88×), Gil Ofarim (2.31×), Home construction (1.66×), and Eco Friendly Living (5.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online grocer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.