Rascasse Audience Intelligence

Travel insurance Audience in Germany

A data profile of the people who buy, follow and care about Travel insurance in Germany — modelled from more than twelve digital signal sources. Travel insurance has an estimated audience of 977,689 people in Germany.

#3210among Topic in Germany#532in Travel & Leisure

The average Travel insurance fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include HanseMerkur, Europ Assistance, Peer-to-peer lending, with strongest over-indexing on HanseMerkur (81.63× the country average).

Demographically, the Travel insurance audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Individualism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Travel insurance fan in Germany is more male, around 40.4 years old, with strong Individualism tendencies and a notable affinity for HanseMerkur.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel insurance profile in Germany.

Audience size
978K
in Germany
Gender
37.9%♀
62.1% male
Age
40.4
average years
Country rank
#6675
Topic in Germany
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel insurance fans

37.9% are female, 62.1% are male, average age 40.4.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Travel insurance audience in Germany
MetricValue
Female37.9%
Male62.1%
Average age40.4
Estimated audience size977,689
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Travel insurance audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Travel insurance audience comes from Germany.

Worldwide audience distribution share by country for Travel insurance
CountryShare
United States11.8%
United Kingdom9.3%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel insurance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Travel insurance fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.32×
02Hamburg~30K1.18×
03Hessen~80K1.08×
04Saarland~10K1.07×
05Bayern~200K1.06×
06Bremen~9K1.05×
07Rheinland-Pfalz~50K1.02×
08Baden-Württemberg~100K1.01×
09Niedersachsen~90K0.99×
10Schleswig-Holstein~30K0.98×
11Thüringen~20K0.98×
12Brandenburg~30K0.96×
13Sachsen~40K0.92×
14Sachsen-Anhalt~20K0.89×
15Nordrhein-Westfalen~200K0.84×
16Mecklenburg-Vorpommern~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Travel insurance, Germany
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel insurance audience
#·InterestCategoryAffinity×
01IHG Rewards ClubTravel & Leisure189.36×
02Marriott Vacation ClubTravel & Leisure177.97×
03Peer-to-peer lendingBusiness & Career161.48×
04Europ AssistanceBusiness & Career160.60×
05National Symphony OrchestraArts & Culture146.74×
06Critical illness insuranceBusiness & Career141.56×
07MetLifeBusiness & Career119.08×
08SunspelFashion & Accessoires112.93×
09HanseMerkurBusiness & Career81.63×
10Insurance lawBusiness & Career79.95×
11CitibankBusiness & Career72.84×
12BMW 7 Series (E65)Cars & Mobility59.90×
13Tennis WarehouseShopping55.52×
14FlightrightTravel & Leisure41.53×
15Self-actualizationHealth40.17×
16Whole life insuranceBusiness & Career35.23×
17Online grocerShopping20.00×
18Dunkin' DonutsFood & Beverages20.00×
19Flight trainingBusiness & Career18.18×
20PersonalisationHome & Garden11.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel insurance audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.59×
IndulgenceJOY1.91×
Convenience OrientationPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel insurance audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.53×
MindfulnessBALANCE0.73×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel insurance have in Germany?

Travel insurance has an estimated audience of 977,689 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Travel insurance fans?

37.9% of Travel insurance fans are female, 62.1% are male, with an average age of 40.4 years.

03

Which brands do Travel insurance fans like most?

Travel insurance fans show strongest brand affinity for HanseMerkur (81.63×), Europ Assistance (160.6×), and Peer-to-peer lending (161.48×) over the country average.

04

Where do Travel insurance fans live in Germany?

Travel insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Travel insurance fans also like?

Beyond Travel insurance itself, the audience over-indexes on Europ Assistance (160.6×), Peer-to-peer lending (161.48×), Critical illness insurance (141.56×), and Insurance law (79.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Travel insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Travel insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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