Travel insurance Audience in Germany
Travel insurance has an estimated audience of 977,689 people in Germany. 37.9% are female, 62.1% are male, average age 40.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: HanseMerkur, Europ Assistance, Peer-to-peer lending, Critical illness insurance, Insurance law.
The average Travel insurance fan in Germany is 40.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include HanseMerkur, Europ Assistance, Peer-to-peer lending, with strongest over-indexing on HanseMerkur (81.63× the country average). Demographically, the Travel insurance audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Travel insurance fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 40.4 |
| Estimated audience size | 977,689 |
Audience persona
The typical Travel insurance fan in Germany is more male, around 40.4 years old, with strong Travelling tendencies and a notable affinity for HanseMerkur.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 180,224 | 1.15× |
| Baden-Württemberg | 141,693 | 1.06× |
| Nordrhein-Westfalen | 141,342 | 0.66× |
| Niedersachsen | 98,687 | 1.04× |
| Hessen | 84,151 | 1.13× |
| Berlin | 60,578 | 1.39× |
| Rheinland-Pfalz | 51,548 | 1.05× |
| Sachsen | 45,858 | 0.96× |
| Schleswig-Holstein | 35,517 | 1.01× |
| Hamburg | 28,588 | 1.29× |
| Brandenburg | 26,708 | 0.88× |
| Thüringen | 22,900 | 0.92× |
| Sachsen-Anhalt | 22,137 | 0.87× |
| Mecklenburg-Vorpommern | 14,171 | 0.76× |
| Saarland | 9,482 | 0.79× |
| Bremen | 8,685 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HanseMerkur | 81.63× | Business & Career |
| Europ Assistance | 160.6× | Business & Career |
| Peer-to-peer lending | 161.48× | Business & Career |
| Critical illness insurance | 141.56× | Business & Career |
| Insurance law | 79.95× | Business & Career |
| Citibank | 72.84× | Business & Career |
| Online grocer | 20× | Shopping |
| Whole life insurance | 35.23× | Business & Career |
| National Symphony Orchestra | 146.74× | Arts & Culture |
| Marriott Vacation Club | 177.97× | Travel & Leisure |
| Flight training | 18.18× | Business & Career |
| Sunspel | 112.93× | Fashion & Accessoires |
| Flightright | 41.53× | Travel & Leisure |
| Self-actualization | 40.17× | Health |
| Dunkin' Donuts | 20× | Food & Beverages |
| IHG Rewards Club | 189.36× | Travel & Leisure |
| Personalisation | 11.3× | Home & Garden |
| Tennis Warehouse | 55.52× | Shopping |
| Smythson | 111.76× | Fashion & Accessoires |
| MetLife | 119.08× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 16.66 |
| Quality Awareness | PREMIUM | 2.07 |
| Indulgence | JOY | 1.93 |
| Need for Security | CONSERVATISM | 1.93 |
| Family Orientation | CONSERVATISM | 1.88 |
| Convenience Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.9% |
| United Kingdom | 9.3% |
| Australia | 4.5% |
See Travel insurance audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Travel insurance have in Germany?
Travel insurance has an estimated audience of 977,689 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Travel insurance fans?
37.9% of Travel insurance fans are female, 62.1% are male, with an average age of 40.4 years.
Which brands do Travel insurance fans like most?
Travel insurance fans show strongest brand affinity for HanseMerkur (81.63×), Europ Assistance (160.6×), and Peer-to-peer lending (161.48×) over the country average.
Where do Travel insurance fans live in Germany?
Travel insurance fans in Germany are most concentrated in Bayern (reach 180,224), Baden-Württemberg (reach 141,693), and Nordrhein-Westfalen (reach 141,342). These three regions account for the largest share of the active audience.
What other brands do Travel insurance fans also like?
Beyond Travel insurance itself, the audience over-indexes on Europ Assistance (160.6×), Peer-to-peer lending (161.48×), Critical illness insurance (141.56×), and Insurance law (79.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Travel insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.