Whole life insurance Audience in Germany
Whole life insurance has an estimated audience of 453,549 people in Germany. 49.5% are female, 50.5% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Polaroid Corporation, Sibling, Instax, Interview (magazine), Husqvarna.
The average Whole life insurance fan in Germany is 44.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Polaroid Corporation, Sibling, Instax, with strongest over-indexing on Polaroid Corporation (29.29× the country average). Demographically, the Whole life insurance audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Whole life insurance fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 44.4 |
| Estimated audience size | 453,549 |
Audience persona
The typical Whole life insurance fan in Germany is balanced, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Polaroid Corporation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,000 | 0.81× |
| Bayern | 43,908 | 0.6× |
| Baden-Württemberg | 36,600 | 0.59× |
| Hessen | 33,814 | 0.98× |
| Niedersachsen | 29,923 | 0.68× |
| Rheinland-Pfalz | 24,169 | 1.06× |
| Berlin | 16,326 | 0.81× |
| Sachsen-Anhalt | 15,263 | 1.3× |
| Sachsen | 14,877 | 0.67× |
| Schleswig-Holstein | 14,020 | 0.86× |
| Thüringen | 12,602 | 1.09× |
| Brandenburg | 12,342 | 0.88× |
| Mecklenburg-Vorpommern | 9,407 | 1.09× |
| Bremen | 9,297 | 2.4× |
| Saarland | 9,264 | 1.66× |
| Hamburg | 8,973 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polaroid Corporation | 29.29× | Technology & Electronics |
| Sibling | 11.82× | Kids & Family |
| Instax | 29.88× | Technology & Electronics |
| Interview (magazine) | 14.92× | News |
| Husqvarna | 9.48× | Home & Garden |
| Love Story (1970 film) | 18.71× | Movies & TV |
| CouchSurfing | 13.43× | Travel & Leisure |
| Impact driver | 38.89× | Home & Garden |
| General insurance | 15.17× | Business & Career |
| Globe-Trotter | 7.94× | Fashion & Accessoires |
| Photo-book | 7.48× | Kids & Family |
| miBaby | 6.54× | Kids & Family |
| HanseMerkur | 6.08× | Business & Career |
| Cosmosdirekt | 6.27× | Business & Career |
| Babypark | 20.36× | Shopping |
| Giveaways | 6.57× | Shopping |
| Commerzbank | 1.67× | Business & Career |
| Wedding sari | 10.7× | Fashion & Accessoires |
| Allianz | 3.04× | Business & Career |
| Notebook | 4.43× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 7.65 |
| Career Orientation | POWER | 4.02 |
| Risk Appetite | THRILL | 3.49 |
| Design Affinity | PREMIUM | 2.25 |
| Sports Activity | POWER | 1.98 |
| Need for Security | CONSERVATISM | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 16.5% |
| Japan | 12.7% |
See Whole life insurance audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Whole life insurance have in Germany?
Whole life insurance has an estimated audience of 453,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Whole life insurance fans?
49.5% of Whole life insurance fans are female, 50.5% are male, with an average age of 44.4 years.
Which brands do Whole life insurance fans like most?
Whole life insurance fans show strongest brand affinity for Polaroid Corporation (29.29×), Sibling (11.82×), and Instax (29.88×) over the country average.
Where do Whole life insurance fans live in Germany?
Whole life insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,000), Bayern (reach 43,908), and Baden-Württemberg (reach 36,600). These three regions account for the largest share of the active audience.
What other brands do Whole life insurance fans also like?
Beyond Whole life insurance itself, the audience over-indexes on Sibling (11.82×), Instax (29.88×), Interview (magazine) (14.92×), and Husqvarna (9.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Whole life insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.