Rascasse Audience Intelligence

Giveaways Audience in Germany

Name: Giveaways — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Giveaways in Germany — modelled from more than twelve digital signal sources. Giveaways has an estimated audience of 928,225 people in Germany.

#3309among Topic in Germany #223in Shopping

The average Giveaways fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, Self-love, Snowflake, with strongest over-indexing on TikTok (2.17× the country average).

Demographically, the Giveaways audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Giveaways fan in Germany is more female, around 29.4 years old, with strong Travelling tendencies and a notable affinity for TikTok.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giveaways profile in Germany.

Audience size

928K

in Germany

Gender

74.1%♀

25.9% male

Age

29.4

average years

Country rank

#6964

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Giveaways fans

74.1% are female, 25.9% are male, average age 29.4.

Fig. 02

Gender split

74.1%

Female

25.9%

Male

Demographic split for Giveaways audience in Germany
Metric	Value
Female	74.1%
Male	25.9%
Average age	29.4
Estimated audience size	928,225

Fig. 03

Age distribution

Age distribution of the Giveaways audience in Germany
Age bracket	Share	%
16-19		48%
20-29		21%
30-39		16%
40-49		12%
50+		4%

Fig. 04

Worldwide distribution

10.6%

of the worldwide Giveaways audience comes from Germany.

Worldwide audience distribution share by country for Giveaways
Country	Share
United States	20.8%
Germany	10.6%
Brazil	8.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giveaways audience in Germany is strongest.

Fig. 05

Top regions by affinity

Giveaways fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~80K	1.14×
02	Niedersachsen	~100K	1.12×
03	Baden-Württemberg	~100K	1.07×
04	Thüringen	~30K	1.07×
05	Nordrhein-Westfalen	~200K	1.06×
06	Bayern	~200K	1.06×
07	Rheinland-Pfalz	~50K	1.02×
08	Sachsen	~50K	1.01×
09	Sachsen-Anhalt	~20K	0.98×
10	Brandenburg	~30K	0.96×
11	Schleswig-Holstein	~30K	0.95×
12	Bremen	~8K	0.95×
13	Saarland	~10K	0.94×
14	Berlin	~40K	0.92×
15	Hamburg	~20K	0.91×
16	Mecklenburg-Vorpommern	~20K	0.90×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giveaways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giveaways audience
#	Interest	Category	×
01	Snowflake	Politics & Society	39.70×
02	Super Mario Bros.	Games	8.84×
03	Modeling agency	Fashion & Accessoires	5.09×
04	Engagement ring	Fashion & Accessoires	4.53×
05	Fine-art photography	Technology & Electronics	3.97×
06	Designer clothing	Fashion & Accessoires	3.90×
07	Bodybuilding & Fitness	Sports	3.82×
08	Horse & Rider	Pets & Animals	3.70×
09	Ski resort	Travel & Leisure	3.68×
10	Gift shop	Home & Garden	3.62×
11	Horse training	Pets & Animals	3.58×
12	Digital photography	Business & Career	3.39×
13	Self care	Health	3.23×
14	Dog walking	Pets & Animals	3.19×
15	Travel Adventures	Travel & Leisure	3.18×
16	Dog lovers	Pets & Animals	3.18×
17	Self-love	Health	3.12×
18	Kitten	Pets & Animals	3.07×
19	Home Design	Home & Garden	2.93×
20	TikTok	Internet & Social Media	2.17×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giveaways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Giveaways audience · What stands out
Trait	Cluster	Score
Travelling	THRILL	1.97×
Career Orientation	POWER	1.83×
Extroversion	THRILL	1.79×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Giveaways audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.43×
Patriotism	CONSERVATISM	0.73×
Sustainability	BALANCE	0.96×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Giveaways have in Germany?

Giveaways has an estimated audience of 928,225 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Giveaways fans?

74.1% of Giveaways fans are female, 25.9% are male, with an average age of 29.4 years.

Which brands do Giveaways fans like most?

Giveaways fans show strongest brand affinity for TikTok (2.17×), Self-love (3.12×), and Snowflake (39.7×) over the country average.

Where do Giveaways fans live in Germany?

Giveaways fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Giveaways fans also like?

Beyond Giveaways itself, the audience over-indexes on Self-love (3.12×), Snowflake (39.7×), Modeling agency (5.09×), and Horse training (3.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Giveaways audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Giveaways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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