Giveaways Audience in Germany
Giveaways has an estimated audience of 928,225 people in Germany. 74.1% are female, 25.9% are male, average age 29.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Self-love, Snowflake, Modeling agency, Horse training.
The average Giveaways fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Self-love, Snowflake, with strongest over-indexing on TikTok (2.17× the country average). Demographically, the Giveaways audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Giveaways fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 29.4 |
| Estimated audience size | 928,225 |
Audience persona
The typical Giveaways fan in Germany is more female, around 29.4 years old, with strong Price Sensitivity tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,698 | 1.08× |
| Bayern | 160,581 | 1.08× |
| Baden-Württemberg | 139,708 | 1.1× |
| Niedersachsen | 101,082 | 1.12× |
| Hessen | 82,504 | 1.17× |
| Rheinland-Pfalz | 48,403 | 1.04× |
| Sachsen | 45,167 | 0.99× |
| Berlin | 40,414 | 0.97× |
| Schleswig-Holstein | 31,210 | 0.94× |
| Brandenburg | 27,495 | 0.95× |
| Thüringen | 24,942 | 1.05× |
| Sachsen-Anhalt | 22,236 | 0.92× |
| Hamburg | 19,465 | 0.93× |
| Mecklenburg-Vorpommern | 15,415 | 0.87× |
| Saarland | 9,926 | 0.87× |
| Bremen | 7,227 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.17× | Internet & Social Media |
| Self-love | 3.12× | Health |
| Snowflake | 39.7× | Politics & Society |
| Modeling agency | 5.09× | Fashion & Accessoires |
| Horse training | 3.58× | Pets & Animals |
| Engagement ring | 4.53× | Fashion & Accessoires |
| Dog walking | 3.19× | Pets & Animals |
| Travel Adventures | 3.18× | Travel & Leisure |
| Horse & Rider | 3.7× | Pets & Animals |
| Dog lovers | 3.18× | Pets & Animals |
| Gift shop | 3.62× | Home & Garden |
| Super Mario Bros. | 8.84× | Games |
| Fine-art photography | 3.97× | Technology & Electronics |
| Digital photography | 3.39× | Business & Career |
| Harry Potter | 1.67× | Movies & TV |
| Self care | 3.23× | Health |
| Ski resort | 3.68× | Travel & Leisure |
| Home Design | 2.93× | Home & Garden |
| Bodybuilding & Fitness | 3.82× | Sports |
| Designer clothing | 3.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 15.16 |
| Travelling | THRILL | 1.85 |
| Sports Activity | POWER | 1.68 |
| Sustainability | BALANCE | 1.64 |
| Urban Lifestyle | OPEN | 1.64 |
| Design Affinity | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Germany | 10.6% |
| Brazil | 8.6% |
See Giveaways audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Giveaways have in Germany?
Giveaways has an estimated audience of 928,225 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Giveaways fans?
74.1% of Giveaways fans are female, 25.9% are male, with an average age of 29.4 years.
Which brands do Giveaways fans like most?
Giveaways fans show strongest brand affinity for TikTok (2.17×), Self-love (3.12×), and Snowflake (39.7×) over the country average.
Where do Giveaways fans live in Germany?
Giveaways fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,698), Bayern (reach 160,581), and Baden-Württemberg (reach 139,708). These three regions account for the largest share of the active audience.
What other brands do Giveaways fans also like?
Beyond Giveaways itself, the audience over-indexes on Self-love (3.12×), Snowflake (39.7×), Modeling agency (5.09×), and Horse training (3.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Giveaways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.