Super Mario Bros. Audience in Germany
Super Mario Bros. has an estimated audience of 1,058,659 people in Germany. 42.1% are female, 57.9% are male, average age 27.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Pokémon (video game series), Twitch, Pokémon, Euphoria.
The average Super Mario Bros. fan in Germany is 27.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Pokémon (video game series), Twitch, with strongest over-indexing on Harry Potter (3.13× the country average). Demographically, the Super Mario Bros. audience skews more male with an average age of 27.5, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Super Mario Bros. fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 27.5 |
| Estimated audience size | 1,058,659 |
Audience persona
The typical Super Mario Bros. fan in Germany is more male, around 27.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 263,113 | 1.14× |
| Bayern | 179,224 | 1.05× |
| Baden-Württemberg | 150,582 | 1.04× |
| Niedersachsen | 107,097 | 1.04× |
| Hessen | 88,414 | 1.1× |
| Rheinland-Pfalz | 60,309 | 1.14× |
| Sachsen | 51,244 | 0.99× |
| Berlin | 45,218 | 0.96× |
| Schleswig-Holstein | 37,245 | 0.98× |
| Brandenburg | 30,730 | 0.94× |
| Sachsen-Anhalt | 25,345 | 0.92× |
| Thüringen | 24,676 | 0.91× |
| Hamburg | 23,351 | 0.98× |
| Mecklenburg-Vorpommern | 15,754 | 0.78× |
| Saarland | 13,402 | 1.03× |
| Bremen | 9,164 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 3.13× | Movies & TV |
| Pokémon (video game series) | 5.52× | Games |
| Twitch | 3.24× | Games |
| Pokémon | 3.83× | Games |
| Euphoria | 2.07× | Movies & TV |
| Action figure | 5.1× | Kids & Family |
| FC Bayern Munich | 1.61× | Sports |
| TikTok | 1.51× | Internet & Social Media |
| Crunchyroll | 4.71× | Games |
| Adventure game | 2.54× | Games |
| World of Warcraft | 3.41× | Games |
| Spotify | 1.64× | Internet & Social Media |
| One Piece | 3.24× | Movies & TV |
| UEFA Champions League | 1.59× | Sports |
| Anime and manga fandom | 3.08× | Literature |
| Collectable | 3.73× | Kids & Family |
| Anime convention | 3.23× | Literature |
| League of Legends | 3.17× | Games |
| Real Madrid C.F. | 1.82× | Sports |
| FIFA World Cup | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.17 |
| Early Adopter Mentality | POWER | 1.66 |
| Social Media Usage | JOY | 1.28 |
| Urban Lifestyle | OPEN | 1.26 |
| Risk Appetite | THRILL | 1.24 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| France | 6.6% |
| Italy | 6.6% |
See Super Mario Bros. audiences in other countries
More Games audiences in Germany
- Pokémon (5,142,430)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Super Mario Bros. have in Germany?
Super Mario Bros. has an estimated audience of 1,058,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Super Mario Bros. fans?
42.1% of Super Mario Bros. fans are female, 57.9% are male, with an average age of 27.5 years.
Which brands do Super Mario Bros. fans like most?
Super Mario Bros. fans show strongest brand affinity for Harry Potter (3.13×), Pokémon (video game series) (5.52×), and Twitch (3.24×) over the country average.
Where do Super Mario Bros. fans live in Germany?
Super Mario Bros. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 263,113), Bayern (reach 179,224), and Baden-Württemberg (reach 150,582). These three regions account for the largest share of the active audience.
What other brands do Super Mario Bros. fans also like?
Beyond Super Mario Bros. itself, the audience over-indexes on Pokémon (video game series) (5.52×), Twitch (3.24×), Pokémon (3.83×), and Euphoria (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Super Mario Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.