Rascasse Audience Intelligence

Super Mario Bros. Audience in Germany

A data profile of the people who buy, follow and care about Super Mario Bros. in Germany — modelled from more than twelve digital signal sources. Super Mario Bros. has an estimated audience of 1,059,580 people in Germany.

#42among Video / Board Game in Germany#138in Games

The average Super Mario Bros. fan in Germany is 27.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Pokémon (video game series), Twitch, with strongest over-indexing on Harry Potter (3.13× the country average).

Demographically, the Super Mario Bros. audience skews more male with an average age of 27.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Super Mario Bros. fan in Germany is more male, around 27.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Mario Bros. profile in Germany.

Audience size
1.1M
in Germany
Gender
42.1%♀
57.9% male
Age
27.5
average years
Country rank
#6201
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Mario Bros. fans

42.1% are female, 57.9% are male, average age 27.5.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Super Mario Bros. audience in Germany
MetricValue
Female42.1%
Male57.9%
Average age27.5
Estimated audience size1,059,580
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Super Mario Bros. audience in Germany
Age bracketShare%
16-1955%
20-2921%
30-3913%
40-497%
50+4%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Super Mario Bros. audience comes from Germany.

Worldwide audience distribution share by country for Super Mario Bros.
CountryShare
United States28.9%
France6.6%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Mario Bros. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Super Mario Bros. fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~60K1.11×
02Nordrhein-Westfalen~300K1.09×
03Bremen~10K1.06×
04Hessen~80K1.05×
05Saarland~10K1.05×
06Bayern~200K1.04×
07Niedersachsen~100K1.04×
08Baden-Württemberg~100K1.02×
09Schleswig-Holstein~40K0.99×
10Sachsen~50K0.98×
11Thüringen~30K0.97×
12Sachsen-Anhalt~30K0.96×
13Brandenburg~30K0.94×
14Hamburg~20K0.93×
15Mecklenburg-Vorpommern~20K0.90×
16Berlin~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Super Mario Bros., Germany
0.89×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Mario Bros. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Mario Bros. audience
#·InterestCategoryAffinity×
01Hunter × HunterLiterature5.83×
02Pokémon (video game series)Games5.52×
03Action figureKids & Family5.10×
04CrunchyrollGames4.71×
05Animated cartoonMovies & TV3.90×
06PokémonGames3.83×
07CollectableKids & Family3.73×
08World of WarcraftGames3.41×
09TwitchGames3.24×
10One PieceMovies & TV3.24×
11Anime conventionLiterature3.23×
12League of LegendsGames3.17×
13Harry PotterMovies & TV3.13×
14Anime and manga fandomLiterature3.08×
15Adventure gameGames2.54×
16SpotifyInternet & Social Media1.64×
17FC Bayern MunichSports1.61×
18UEFA Champions LeagueSports1.59×
19FIFA World CupSports1.51×
20TikTokInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Mario Bros. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Mario Bros. audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.08×
Urban LifestyleOPEN1.05×
Convenience OrientationPREMIUM1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Mario Bros. audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.40×
Quality AwarenessPREMIUM0.41×
Community OrientationOPEN0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Mario Bros. have in Germany?

Super Mario Bros. has an estimated audience of 1,059,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Super Mario Bros. fans?

42.1% of Super Mario Bros. fans are female, 57.9% are male, with an average age of 27.5 years.

03

Which brands do Super Mario Bros. fans like most?

Super Mario Bros. fans show strongest brand affinity for Harry Potter (3.13×), Pokémon (video game series) (5.52×), and Twitch (3.24×) over the country average.

04

Where do Super Mario Bros. fans live in Germany?

Super Mario Bros. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Super Mario Bros. fans also like?

Beyond Super Mario Bros. itself, the audience over-indexes on Pokémon (video game series) (5.52×), Twitch (3.24×), FC Bayern Munich (1.61×), and Pokémon (3.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Super Mario Bros. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Super Mario Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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