Rascasse Audience Intelligence

World of Warcraft Audience in Germany

A data profile of the people who buy, follow and care about World of Warcraft in Germany — modelled from more than twelve digital signal sources. World of Warcraft has an estimated audience of 4,428,019 people in Germany.

#4among Video game in Germany#7among Video / Board Game in Germany#30in Games

The average World of Warcraft fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Warcraft, Massively multiplayer online role-playing games, Twitch, with strongest over-indexing on Warcraft (14.12× the country average).

Demographically, the World of Warcraft audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical World of Warcraft fan in Germany is more male, around 30.3 years old, with strong Need for Security tendencies and a notable affinity for Warcraft.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World of Warcraft profile in Germany.

Audience size
4.4M
in Germany
Gender
32.1%♀
67.9% male
Age
30.3
average years
Country rank
#1293
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World of Warcraft fans

32.1% are female, 67.9% are male, average age 30.3.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for World of Warcraft audience in Germany
MetricValue
Female32.1%
Male67.9%
Average age30.3
Estimated audience size4,428,019
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the World of Warcraft audience in Germany
Age bracketShare%
16-1944%
20-2923%
30-3916%
40-4910%
50+7%
Fig. 04

Worldwide distribution

9.0%

of the worldwide World of Warcraft audience comes from Germany.

Worldwide audience distribution share by country for World of Warcraft
CountryShare
United States28.3%
Germany9.0%
France7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World of Warcraft audience in Germany is strongest.

Fig. 05

Top regions by affinity

World of Warcraft fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.31×
02Niedersachsen~500K1.26×
03Schleswig-Holstein~200K1.26×
04Nordrhein-Westfalen~1M1.23×
05Saarland~60K1.11×
06Rheinland-Pfalz~200K1.00×
07Sachsen~200K0.98×
08Bremen~40K0.95×
09Bayern~700K0.93×
10Hessen~300K0.93×
11Berlin~200K0.93×
12Brandenburg~100K0.90×
13Sachsen-Anhalt~100K0.87×
14Baden-Württemberg~500K0.82×
15Thüringen~90K0.79×
16Mecklenburg-Vorpommern~70K0.78×
Fig. 06

Affinity by region

Affinity by region — World of Warcraft, Germany
0.78×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World of Warcraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World of Warcraft audience
#·InterestCategoryAffinity×
01State of Decay (video game)Video / Board Game22.28×
02Carcassonne (board game)Games20.37×
03WarcraftGames14.12×
04WowheadGames13.80×
05Star CitizenNews13.59×
06The Witcher 3: Wild HuntGames8.58×
07The WitcherGames6.93×
08Massively multiplayer online role-playing gamesGames6.46×
09Action role-playing gameGames5.61×
10Counter-Strike: Global OffensiveGames5.56×
11Instant GamingGames4.35×
12TwitchGames4.00×
13Pokémon (video game series)Games3.98×
14Gaming computerTechnology & Electronics3.81×
15Massively multiplayer online gamesGames3.75×
16PC gameGames3.56×
17GodzillaMovies & TV3.12×
18Role-playing gamesGames3.11×
19Mobile gameGames2.98×
20A Knight of the Seven KingdomsMovies & TV2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World of Warcraft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World of Warcraft audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.84×
PatriotismCONSERVATISM1.39×
Social Media UsageJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World of Warcraft audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
SustainabilityBALANCE0.68×
Quality AwarenessPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World of Warcraft have in Germany?

World of Warcraft has an estimated audience of 4,428,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of World of Warcraft fans?

32.1% of World of Warcraft fans are female, 67.9% are male, with an average age of 30.3 years.

03

Which brands do World of Warcraft fans like most?

World of Warcraft fans show strongest brand affinity for Warcraft (14.12×), Massively multiplayer online role-playing games (6.46×), and Twitch (4×) over the country average.

04

Where do World of Warcraft fans live in Germany?

World of Warcraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Niedersachsen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do World of Warcraft fans also like?

Beyond World of Warcraft itself, the audience over-indexes on Massively multiplayer online role-playing games (6.46×), Twitch (4×), The Witcher 3: Wild Hunt (8.58×), and Wowhead (13.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See World of Warcraft audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for World of Warcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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