World of Warcraft Audience in Germany
World of Warcraft has an estimated audience of 4,431,016 people in Germany. 32.1% are female, 67.9% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Warcraft, Massively multiplayer online role-playing games, Twitch, The Witcher 3: Wild Hunt, Wowhead.
The average World of Warcraft fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Warcraft, Massively multiplayer online role-playing games, Twitch, with strongest over-indexing on Warcraft (14.12× the country average). Demographically, the World of Warcraft audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of World of Warcraft fans
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 30.3 |
| Estimated audience size | 4,431,016 |
Audience persona
The typical World of Warcraft fan in Germany is more male, around 30.3 years old, with strong Social Media Usage tendencies and a notable affinity for Warcraft.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,221,203 | 1.26× |
| Bayern | 691,483 | 0.97× |
| Niedersachsen | 546,699 | 1.27× |
| Baden-Württemberg | 506,497 | 0.84× |
| Hessen | 308,084 | 0.91× |
| Rheinland-Pfalz | 223,861 | 1.01× |
| Sachsen | 206,524 | 0.95× |
| Schleswig-Holstein | 203,277 | 1.28× |
| Berlin | 185,382 | 0.94× |
| Hamburg | 134,187 | 1.34× |
| Brandenburg | 119,623 | 0.87× |
| Sachsen-Anhalt | 98,006 | 0.85× |
| Thüringen | 85,326 | 0.76× |
| Mecklenburg-Vorpommern | 62,324 | 0.74× |
| Saarland | 60,130 | 1.11× |
| Bremen | 34,688 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Warcraft | 14.12× | Games |
| Massively multiplayer online role-playing games | 6.46× | Games |
| Twitch | 4× | Games |
| The Witcher 3: Wild Hunt | 8.58× | Games |
| Wowhead | 13.8× | Games |
| Star Citizen | 13.59× | News |
| Action role-playing game | 5.61× | Games |
| Counter-Strike: Global Offensive | 5.56× | Games |
| Mobile game | 2.98× | Games |
| The Witcher | 6.93× | Games |
| State of Decay (video game) | 22.28× | |
| PC game | 3.56× | Games |
| Gaming computer | 3.81× | Technology & Electronics |
| Godzilla | 3.12× | Movies & TV |
| Massively multiplayer online games | 3.75× | Games |
| Instant Gaming | 4.35× | Games |
| Carcassonne (board game) | 20.37× | Games |
| Role-playing games | 3.11× | Games |
| Pokémon (video game series) | 3.98× | Games |
| Multiplayer online battle arena | 6.9× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.16 |
| Patriotism | CONSERVATISM | 1.12 |
| Career Orientation | POWER | 1.1 |
| Early Adopter Mentality | POWER | 1.01 |
| Luxury Orientation | PREMIUM | 0.9 |
| Convenience Orientation | PREMIUM | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| Germany | 9.1% |
| France | 7.4% |
See World of Warcraft audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
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- Beetlejuice (3,967,022)
- Crossword (3,817,033)
Frequently asked questions
How many fans does World of Warcraft have in Germany?
World of Warcraft has an estimated audience of 4,431,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of World of Warcraft fans?
32.1% of World of Warcraft fans are female, 67.9% are male, with an average age of 30.3 years.
Which brands do World of Warcraft fans like most?
World of Warcraft fans show strongest brand affinity for Warcraft (14.12×), Massively multiplayer online role-playing games (6.46×), and Twitch (4×) over the country average.
Where do World of Warcraft fans live in Germany?
World of Warcraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,221,203), Bayern (reach 691,483), and Niedersachsen (reach 546,699). These three regions account for the largest share of the active audience.
What other brands do World of Warcraft fans also like?
Beyond World of Warcraft itself, the audience over-indexes on Massively multiplayer online role-playing games (6.46×), Twitch (4×), The Witcher 3: Wild Hunt (8.58×), and Wowhead (13.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for World of Warcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.