Wowhead Audience in Germany
A data profile of the people who buy, follow and care about Wowhead in Germany — modelled from more than twelve digital signal sources. Wowhead has an estimated audience of 604,507 people in Germany.
The average Wowhead fan in Germany is 27.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include World of Warcraft, Scooby-Doo, Margot Robbie, with strongest over-indexing on World of Warcraft (13.8× the country average).
Demographically, the Wowhead audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wowhead fan in Germany is more male, around 27.9 years old, with strong Patriotism tendencies and a notable affinity for World of Warcraft.
At a glance
The key figures that characterise the Wowhead profile in Germany.
Search interest · 12-month trend
Audience demographics of Wowhead
11.8% are female, 88.2% are male, average age 27.9.
Gender split
| Metric | Value |
|---|---|
| Female | 11.8% |
| Male | 88.2% |
| Average age | 27.9 |
| Estimated audience size | 604,507 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 45% | |
| 30-39 | 22% | |
| 40-49 | 0% | |
| 50+ | 0% |
Worldwide distribution
of the worldwide Wowhead audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.1% |
| China | 15.5% |
| Germany | 9.3% |
Geography
Where the Wowhead audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~30K | 1.46× | |
| 02 | Niedersachsen | ~80K | 1.36× | |
| 03 | Rheinland-Pfalz | ~40K | 1.30× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.22× | |
| 05 | Saarland | ~8K | 1.08× | |
| 06 | Bremen | ~5K | 1.06× | |
| 07 | Thüringen | ~10K | 0.97× | |
| 08 | Sachsen-Anhalt | ~10K | 0.93× | |
| 09 | Hamburg | ~10K | 0.90× | |
| 10 | Hessen | ~40K | 0.89× | |
| 11 | Bayern | ~80K | 0.88× | |
| 12 | Brandenburg | ~20K | 0.88× | |
| 13 | Berlin | ~20K | 0.86× | |
| 14 | Baden-Württemberg | ~70K | 0.83× | |
| 15 | Mecklenburg-Vorpommern | ~8K | 0.72× | |
| 16 | Sachsen | ~20K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wowhead audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hearthstone | Games | 25.03× | ||
| 02 | Activision | Games | 20.00× | ||
| 03 | Gamescom | Games | 19.08× | ||
| 04 | World of Warcraft | Games | 13.80× | ||
| 05 | Diablo (series) | Games | 13.68× | ||
| 06 | Scooby-Doo | Movies & TV | 12.49× | ||
| 07 | Magic: The Gathering | Games | 9.34× | ||
| 08 | PlayStation Store | Games | 8.20× | ||
| 09 | Christoph Waltz | Movies & TV | 7.27× | ||
| 10 | Margot Robbie | Movies & TV | 7.00× | ||
| 11 | Strategy games | Games | 6.50× | ||
| 12 | Collectible card game | Games | 6.21× | ||
| 13 | Instant Gaming | Games | 5.99× | ||
| 14 | League of Legends | Games | 5.73× | ||
| 15 | Beetlejuice | Movies & TV | 5.45× | ||
| 16 | Action role-playing game | Games | 5.14× | ||
| 17 | Google Drive | Technology & Electronics | 5.10× | ||
| 18 | Anime convention | Literature | 4.67× | ||
| 19 | Pokémon | Games | 4.15× | ||
| 20 | Harry Potter | Movies & TV | 1.96× |
Personality of the Wowhead audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.72× | |
| Early Adopter Mentality | POWER | 1.55× | |
| Social Media Usage | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Creativity | OPEN | 0.56× | |
| Price Sensitivity | PREMIUM | 0.62× |
Frequently asked questions
How many fans does Wowhead have in Germany?
Wowhead has an estimated audience of 604,507 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wowhead fans?
11.8% of Wowhead fans are female, 88.2% are male, with an average age of 27.9 years.
Which brands do Wowhead fans like most?
Wowhead fans show strongest brand affinity for World of Warcraft (13.8×), Scooby-Doo (12.49×), and Margot Robbie (7×) over the country average.
Where do Wowhead fans live in Germany?
Wowhead fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~80K), and Niedersachsen (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Wowhead fans also like?
Beyond Wowhead itself, the audience over-indexes on Scooby-Doo (12.49×), Margot Robbie (7×), Strategy games (6.5×), and League of Legends (5.73×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Games audiences in Germany
See Wowhead audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wowhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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