Wowhead Audience in Germany
Wowhead has an estimated audience of 584,463 people in Germany. 11.8% are female, 88.2% are male, average age 27.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Dog breed, Home construction, Progressive rock, Loincloth, Mido (footballer).
The average Wowhead fan in Germany is 27.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Dog breed, Home construction, Progressive rock, with strongest over-indexing on Dog breed (1.87× the country average). Demographically, the Wowhead audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine
Demographics of Wowhead fans
| Metric | Value |
|---|---|
| Female | 11.8% |
| Male | 88.2% |
| Average age | 27.9 |
| Estimated audience size | 584,463 |
Audience persona
The typical Wowhead fan in Germany is more male, around 27.9 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,264 | 1.25× |
| Bayern | 85,567 | 0.91× |
| Niedersachsen | 78,759 | 1.39× |
| Baden-Württemberg | 68,081 | 0.85× |
| Hessen | 39,511 | 0.89× |
| Rheinland-Pfalz | 39,017 | 1.33× |
| Schleswig-Holstein | 30,853 | 1.47× |
| Berlin | 23,919 | 0.92× |
| Sachsen | 19,306 | 0.67× |
| Brandenburg | 16,182 | 0.89× |
| Thüringen | 14,458 | 0.97× |
| Sachsen-Anhalt | 13,647 | 0.9× |
| Hamburg | 12,363 | 0.94× |
| Mecklenburg-Vorpommern | 7,539 | 0.68× |
| Saarland | 6,878 | 0.96× |
| Bremen | 4,907 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.87× | Pets & Animals |
| Home construction | 1.69× | Home & Garden |
| Progressive rock | 2.69× | Music & Radio |
| Loincloth | 4.44× | Fashion & Accessoires |
| Mido (footballer) | 8.28× | Sports |
| Combat sport | 1.6× | Sports |
| Personalised Gifts | 1.83× | Home & Garden |
| Grappling | 2.12× | Sports |
| Handmade Gifts | 1.62× | Kids & Family |
| Eindhoven | 1.66× | Travel & Leisure |
| Maejo University | 11.25× | Business & Career |
| KLIX (AM) | 1.88× | Music & Radio |
| Goon | 4.46× | Movies & TV |
| Grinch | 1.78× | Movies & TV |
| Jalebi | 8.47× | Food & Beverages |
| Turner & Hooch | 11.81× | Movies & TV |
| Graham Greene (actor) | 2.32× | |
| Home Delivery | 1.52× | Food & Beverages |
| Carrie (novel) | 3.04× | Literature |
| Nebelung | 5.09× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.71 |
| Patriotism | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.39 |
| Social Media Usage | JOY | 1.14 |
| Career Orientation | POWER | 1.09 |
| Family Orientation | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| China | 15.8% |
| Germany | 9.2% |
See Wowhead audiences in other countries
More Games audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Wowhead have in Germany?
Wowhead has an estimated audience of 584,463 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wowhead fans?
11.8% of Wowhead fans are female, 88.2% are male, with an average age of 27.9 years.
Which brands do Wowhead fans like most?
Wowhead fans show strongest brand affinity for Dog breed (1.87×), Home construction (1.69×), and Progressive rock (2.69×) over the country average.
Where do Wowhead fans live in Germany?
Wowhead fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,264), Bayern (reach 85,567), and Niedersachsen (reach 78,759). These three regions account for the largest share of the active audience.
What other brands do Wowhead fans also like?
Beyond Wowhead itself, the audience over-indexes on Home construction (1.69×), Progressive rock (2.69×), Loincloth (4.44×), and Mido (footballer) (8.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wowhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.