Rascasse Audience Intelligence

Wowhead Audience in United States

A data profile of the people who buy, follow and care about Wowhead in United States — modelled from more than twelve digital signal sources. Wowhead has an estimated audience of 1,105,816 people in United States.

#682among Website / Newspaper / Magazine in United States#457in Games

The average Wowhead fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include World of Warcraft, Hearthstone, Micro Center, with strongest over-indexing on World of Warcraft (24.61× the country average).

Demographically, the Wowhead audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wowhead fan in United States is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for World of Warcraft.

Category: Games · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wowhead profile in United States.

Audience size
1.1M
in United States
Gender
29.0%♀
71.0% male
Age
31.9
average years
Country rank
#22096
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wowhead

29.0% are female, 71.0% are male, average age 31.9.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Wowhead audience in United States
MetricValue
Female29.0%
Male71.0%
Average age31.9
Estimated audience size1,105,816
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Wowhead audience in United States
Age bracketShare%
16-1932%
20-2930%
30-3920%
40-4911%
50+6%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Wowhead audience comes from United States.

Worldwide audience distribution share by country for Wowhead
CountryShare
United States17.1%
China15.5%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wowhead audience in United States is strongest.

Fig. 05

Top regions by affinity

Wowhead fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~4K1.69×
02Washington~30K1.50×
03Oregon~20K1.38×
04Utah~10K1.35×
05Maine~5K1.35×
06New Hampshire~5K1.29×
07Idaho~7K1.25×
08West Virginia~6K1.23×
09Kentucky~20K1.22×
10Kansas~10K1.22×
11Oklahoma~10K1.19×
12Minnesota~20K1.18×
13North Dakota~3K1.18×
14Nevada~10K1.16×
15Colorado~20K1.11×
16Missouri~20K1.10×
17Wisconsin~20K1.08×
18Arizona~20K1.03×
19Tennessee~20K1.03×
20Michigan~30K1.02×
21Indiana~20K1.00×
22South Dakota~2K1.00×
23Delaware~3K0.99×
24Pennsylvania~30K0.95×
25Vermont~2K0.95×
26Virginia~20K0.94×
27California~100K0.93×
28Ohio~30K0.93×
29Iowa~8K0.93×
30Nebraska~5K0.93×
31Montana~3K0.93×
32Maryland~20K0.92×
33Florida~60K0.89×
34Connecticut~10K0.89×
35Alabama~10K0.87×
36New Mexico~5K0.87×
37North Carolina~30K0.86×
38Arkansas~8K0.85×
39Louisiana~10K0.84×
40Texas~80K0.83×
41South Carolina~10K0.83×
42Georgia~30K0.80×
43Massachusetts~20K0.80×
44Rhode Island~3K0.78×
45Illinois~30K0.76×
46New York~40K0.73×
47New Jersey~20K0.68×
48Mississippi~6K0.64×
49Hawaii~3K0.64×
50Washington, District of Columbia~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Wowhead, United States
0.61×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wowhead audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wowhead audience
#·InterestCategoryAffinity×
01HearthstoneGames94.70×
02World of WarcraftGames24.61×
03Micro CenterShopping16.41×
04Magic: The GatheringGames16.35×
05Assassin's CreedGames10.48×
06The Lord of the RingsMovies & TV10.29×
07Massively multiplayer online gamesGames8.90×
08The Legend of ZeldaGames8.24×
09Collectible card gameGames8.07×
10GameStopGames7.66×
11Action role-playing gameGames7.13×
12PokémonGames6.29×
13Strategy gamesGames6.25×
14Game of ThronesMovies & TV4.95×
15Role-playing gamesGames4.32×
16Mobile gameGames4.05×
17SubwayFood & Beverages4.00×
18Pizza HutFood & Beverages3.90×
19McDonald'sFood & Beverages3.19×
20RedditInternet & Social Media3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wowhead audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wowhead audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.51×
Early Adopter MentalityPOWER2.68×
IndividualismJOY2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wowhead audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
Design AffinityPREMIUM0.63×
TravellingTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wowhead have in United States?

Wowhead has an estimated audience of 1,105,816 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wowhead fans?

29.0% of Wowhead fans are female, 71.0% are male, with an average age of 31.9 years.

03

Which brands do Wowhead fans like most?

Wowhead fans show strongest brand affinity for World of Warcraft (24.61×), Hearthstone (94.7×), and Micro Center (16.41×) over the country average.

04

Where do Wowhead fans live in United States?

Wowhead fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wowhead fans also like?

Beyond Wowhead itself, the audience over-indexes on Hearthstone (94.7×), Micro Center (16.41×), Magic: The Gathering (16.35×), and GameStop (7.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wowhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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