Wowhead Audience in United States
Wowhead has an estimated audience of 1,074,695 people in United States. 29.0% are female, 71.0% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Wikia, Dog breed, Product design, Home construction, Urban Outfitters.
The average Wowhead fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wikia, Dog breed, Product design, with strongest over-indexing on Wikia (12.95× the country average). Demographically, the Wowhead audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine
Demographics of Wowhead fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 31.9 |
| Estimated audience size | 1,074,695 |
Audience persona
The typical Wowhead fan in United States is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 113,995 | 0.96× |
| Texas | 80,429 | 0.87× |
| Florida | 64,948 | 0.89× |
| New York | 46,890 | 0.78× |
| Pennsylvania | 35,645 | 0.99× |
| Washington | 34,345 | 1.59× |
| Ohio | 32,273 | 0.97× |
| Michigan | 29,504 | 1.05× |
| Illinois | 28,624 | 0.8× |
| North Carolina | 28,564 | 0.88× |
| Georgia | 28,140 | 0.85× |
| Virginia | 25,935 | 0.99× |
| Arizona | 23,480 | 1.07× |
| Tennessee | 21,422 | 0.99× |
| Indiana | 20,306 | 1.03× |
| Missouri | 19,934 | 1.15× |
| Colorado | 19,810 | 1.17× |
| New Jersey | 19,779 | 0.72× |
| Minnesota | 18,911 | 1.23× |
| Massachusetts | 17,929 | 0.85× |
| Oregon | 17,596 | 1.43× |
| Wisconsin | 17,538 | 1.08× |
| Maryland | 17,291 | 0.94× |
| Kentucky | 16,109 | 1.2× |
| Oklahoma | 14,787 | 1.24× |
| South Carolina | 13,680 | 0.85× |
| Utah | 12,949 | 1.35× |
| Alabama | 12,505 | 0.83× |
| Nevada | 12,504 | 1.2× |
| Louisiana | 10,763 | 0.78× |
| Kansas | 10,202 | 1.2× |
| Connecticut | 9,655 | 0.9× |
| Iowa | 7,841 | 0.89× |
| Arkansas | 7,512 | 0.85× |
| Idaho | 6,446 | 1.2× |
| West Virginia | 5,583 | 1.12× |
| Mississippi | 5,320 | 0.6× |
| Nebraska | 4,965 | 0.92× |
| New Hampshire | 4,941 | 1.17× |
| Maine | 4,624 | 1.2× |
| New Mexico | 4,541 | 0.84× |
| Alaska | 3,847 | 1.67× |
| Delaware | 2,931 | 0.99× |
| Hawaii | 2,870 | 0.62× |
| North Dakota | 2,594 | 1.18× |
| Montana | 2,585 | 0.87× |
| Rhode Island | 2,454 | 0.72× |
| South Dakota | 2,284 | 0.92× |
| Washington, District of Columbia | 2,120 | 0.66× |
| Vermont | 1,676 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikia | 12.95× | Internet & Social Media |
| Dog breed | 1.85× | Pets & Animals |
| Product design | 2.96× | Business & Career |
| Home construction | 1.86× | Home & Garden |
| Urban Outfitters | 2.38× | Shopping |
| Pro-Ject | 5.08× | Music & Radio |
| Passaic County, New Jersey | 12.73× | Travel & Leisure |
| Winemaking | 5.31× | Food & Beverages |
| Grinch | 4.47× | Movies & TV |
| Atkins diet | 5.33× | Health |
| Vocal harmony | 4.48× | Music & Radio |
| Monogram | 3.78× | Home & Garden |
| Alaska | 1.66× | Travel & Leisure |
| Gordita | 10.12× | Food & Beverages |
| nbc chicago | 5.05× | Movies & TV |
| Nuts (film) | 5.12× | Movies & TV |
| Grammarly | 3.97× | Business & Career |
| Israel | 1.76× | Travel & Leisure |
| The Wallflower (manga) | 13.95× | Literature |
| UK garage | 4.19× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.98 |
| Patriotism | CONSERVATISM | 1.61 |
| Family Orientation | CONSERVATISM | 1.15 |
| Extroversion | THRILL | 1.13 |
| Social Media Usage | JOY | 1.09 |
| Individualism | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| China | 15.8% |
| Germany | 9.2% |
See Wowhead audiences in other countries
More Games audiences in United States
Frequently asked questions
How many fans does Wowhead have in United States?
Wowhead has an estimated audience of 1,074,695 people in United States, concentrated in California and Texas.
What is the gender split and age of Wowhead fans?
29.0% of Wowhead fans are female, 71.0% are male, with an average age of 31.9 years.
Which brands do Wowhead fans like most?
Wowhead fans show strongest brand affinity for Wikia (12.95×), Dog breed (1.85×), and Product design (2.96×) over the country average.
Where do Wowhead fans live in United States?
Wowhead fans in United States are most concentrated in California (reach 113,995), Texas (reach 80,429), and Florida (reach 64,948). These three regions account for the largest share of the active audience.
What other brands do Wowhead fans also like?
Beyond Wowhead itself, the audience over-indexes on Dog breed (1.85×), Product design (2.96×), Home construction (1.86×), and Urban Outfitters (2.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wowhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.