Wowhead Audience in United States

Wowhead has an estimated audience of 1,074,695 people in United States. 29.0% are female, 71.0% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: World of Warcraft, Hearthstone, Micro Center, Magic: The Gathering, Autism Awareness.

The average Wowhead fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include World of Warcraft, Hearthstone, Micro Center, with strongest over-indexing on World of Warcraft (21.25× the country average). Demographically, the Wowhead audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Website / Newspaper / Magazine

Demographics of Wowhead fans

Demographic split for Wowhead audience in United States
MetricValue
Female29.0%
Male71.0%
Average age31.9
Estimated audience size1,074,695

Audience persona

The typical Wowhead fan in United States is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for World of Warcraft.

Top regions in United States

Top regions ranked by reach for Wowhead in United States
RegionReachAffinity
California113,9950.96×
Texas80,4290.87×
Florida64,9480.89×
New York46,8900.78×
Pennsylvania35,6450.99×
Washington34,3451.59×
Ohio32,2730.97×
Michigan29,5041.05×
Illinois28,6240.8×
North Carolina28,5640.88×
Georgia28,1400.85×
Virginia25,9350.99×
Arizona23,4801.07×
Tennessee21,4220.99×
Indiana20,3061.03×
Missouri19,9341.15×
Colorado19,8101.17×
New Jersey19,7790.72×
Minnesota18,9111.23×
Massachusetts17,9290.85×
Oregon17,5961.43×
Wisconsin17,5381.08×
Maryland17,2910.94×
Kentucky16,1091.2×
Oklahoma14,7871.24×
South Carolina13,6800.85×
Utah12,9491.35×
Alabama12,5050.83×
Nevada12,5041.2×
Louisiana10,7630.78×
Kansas10,2021.2×
Connecticut9,6550.9×
Iowa7,8410.89×
Arkansas7,5120.85×
Idaho6,4461.2×
West Virginia5,5831.12×
Mississippi5,3200.6×
Nebraska4,9650.92×
New Hampshire4,9411.17×
Maine4,6241.2×
New Mexico4,5410.84×
Alaska3,8471.67×
Delaware2,9310.99×
Hawaii2,8700.62×
North Dakota2,5941.18×
Montana2,5850.87×
Rhode Island2,4540.72×
South Dakota2,2840.92×
Washington, District of Columbia2,1200.66×
Vermont1,6760.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wowhead audience
BrandAffinityCategory
World of Warcraft21.25×Games
Hearthstone94.7×Games
Micro Center15.75×Shopping
Magic: The Gathering15.82×Games
Autism Awareness10.77×Health
Diabetes mellitus awareness7.1×Health
League of Legends8.66×Games
Pokémon6.16×Games
The Legend of Zelda10.55×Games
GameStop5.97×Games
Collectible card game8.66×Games
Action role-playing game8.29×Games
Massively multiplayer online games7.44×Games
Mobile game3.93×Games
Microblogging7.55×Technology & Electronics
Singer-songwriter3.39×Music & Radio
Anime and manga fandom5.08×Literature
Game of Thrones4.3×Movies & TV
Superman1.95×Movies & TV
Role-playing games4.12×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wowhead audience
TraitClusterScore
Early Adopter MentalityPOWER1.98
PatriotismCONSERVATISM1.61
Family OrientationCONSERVATISM1.15
ExtroversionTHRILL1.13
Social Media UsageJOY1.09
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Wowhead
CountryShare
United States16.9%
China15.8%
Germany9.2%

See Wowhead audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Wowhead have in United States?

Wowhead has an estimated audience of 1,074,695 people in United States, concentrated in California and Texas.

What is the gender split and age of Wowhead fans?

29.0% of Wowhead fans are female, 71.0% are male, with an average age of 31.9 years.

Which brands do Wowhead fans like most?

Wowhead fans show strongest brand affinity for World of Warcraft (21.25×), Hearthstone (94.7×), and Micro Center (15.75×) over the country average.

Where do Wowhead fans live in United States?

Wowhead fans in United States are most concentrated in California (reach 113,995), Texas (reach 80,429), and Florida (reach 64,948). These three regions account for the largest share of the active audience.

What other brands do Wowhead fans also like?

Beyond Wowhead itself, the audience over-indexes on Hearthstone (94.7×), Micro Center (15.75×), Magic: The Gathering (15.82×), and Autism Awareness (10.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wowhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.