Gamescom Audience in Germany
Gamescom has an estimated audience of 348,789 people in Germany. 25.6% are female, 74.4% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Twitch, Counter-Strike: Global Offensive, Wowhead, PC game, Steam.
The average Gamescom fan in Germany is 29.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Twitch, Counter-Strike: Global Offensive, Wowhead, with strongest over-indexing on Twitch (6.45× the country average). Demographically, the Gamescom audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Event
Demographics of Gamescom fans
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 29.9 |
| Estimated audience size | 348,789 |
Audience persona
The typical Gamescom fan in Germany is more male, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for Twitch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,229 | 2.49× |
| Bayern | 49,679 | 0.89× |
| Baden-Württemberg | 43,103 | 0.91× |
| Hessen | 34,208 | 1.29× |
| Niedersachsen | 33,663 | 0.99× |
| Rheinland-Pfalz | 23,268 | 1.33× |
| Berlin | 15,651 | 1× |
| Sachsen | 11,868 | 0.69× |
| Schleswig-Holstein | 11,579 | 0.92× |
| Hamburg | 8,339 | 1.06× |
| Brandenburg | 7,738 | 0.72× |
| Thüringen | 5,636 | 0.63× |
| Sachsen-Anhalt | 5,379 | 0.6× |
| Mecklenburg-Vorpommern | 3,990 | 0.6× |
| Saarland | 3,791 | 0.89× |
| Bremen | 2,967 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 6.45× | Games |
| Counter-Strike: Global Offensive | 9.63× | Games |
| Wowhead | 19.08× | Games |
| PC game | 5.66× | Games |
| Steam | 5× | Games |
| Mobile game | 3.82× | Games |
| Instant Gaming | 6.69× | Games |
| Counter-Strike | 12.18× | Games |
| TikTok | 2.22× | Internet & Social Media |
| Action role-playing game | 6.48× | Games |
| Sports | 1.91× | Sports |
| The Witcher 3: Wild Hunt | 8.36× | Games |
| Harry Potter | 2.03× | Movies & TV |
| The Last of Us | 7.27× | Games |
| Path of Exile | 19.35× | Games |
| Barbie | 2.89× | Movies & TV |
| Electronic sports | 5.68× | Sports |
| Massively multiplayer online role-playing games | 5.05× | Games |
| Fortnite | 4.51× | Games |
| League of Legends | 4.69× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.61 |
| Early Adopter Mentality | POWER | 1.5 |
| Social Media Usage | JOY | 1.32 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Career Orientation | POWER | 1 |
| Community Orientation | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.0% |
| United States | 12.6% |
| Japan | 8.9% |
See Gamescom audiences in other countries
More Games audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Gamescom have in Germany?
Gamescom has an estimated audience of 348,789 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gamescom fans?
25.6% of Gamescom fans are female, 74.4% are male, with an average age of 29.9 years.
Which brands do Gamescom fans like most?
Gamescom fans show strongest brand affinity for Twitch (6.45×), Counter-Strike: Global Offensive (9.63×), and Wowhead (19.08×) over the country average.
Where do Gamescom fans live in Germany?
Gamescom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,229), Bayern (reach 49,679), and Baden-Württemberg (reach 43,103). These three regions account for the largest share of the active audience.
What other brands do Gamescom fans also like?
Beyond Gamescom itself, the audience over-indexes on Counter-Strike: Global Offensive (9.63×), Wowhead (19.08×), PC game (5.66×), and Steam (5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gamescom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.