Rascasse Audience Intelligence

Gamescom Audience in Germany

A data profile of the people who buy, follow and care about Gamescom in Germany — modelled from more than twelve digital signal sources. Gamescom has an estimated audience of 349,194 people in Germany.

#212among Event in Germany#349in Games

The average Gamescom fan in Germany is 29.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Twitch, Counter-Strike: Global Offensive, Wowhead, with strongest over-indexing on Twitch (6.45× the country average).

Demographically, the Gamescom audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Social Media Usage, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gamescom fan in Germany is more male, around 29.9 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.

Category: Games · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gamescom profile in Germany.

Audience size
349K
in Germany
Gender
25.6%♀
74.4% male
Age
29.9
average years
Country rank
#15549
Event in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gamescom fans

25.6% are female, 74.4% are male, average age 29.9.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Gamescom audience in Germany
MetricValue
Female25.6%
Male74.4%
Average age29.9
Estimated audience size349,194
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Gamescom audience in Germany
Age bracketShare%
16-1943%
20-2924%
30-3917%
40-4910%
50+5%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Gamescom audience comes from Germany.

Worldwide audience distribution share by country for Gamescom
CountryShare
Germany20.0%
United States12.6%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gamescom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gamescom fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K2.48×
02Rheinland-Pfalz~20K1.33×
03Hessen~30K1.24×
04Bremen~3K1.04×
05Hamburg~8K1.03×
06Niedersachsen~30K1.00×
07Saarland~4K0.95×
08Berlin~10K0.94×
09Schleswig-Holstein~10K0.91×
10Baden-Württemberg~40K0.89×
11Bayern~50K0.87×
12Brandenburg~8K0.73×
13Sachsen~10K0.71×
14Thüringen~6K0.67×
15Mecklenburg-Vorpommern~4K0.67×
16Sachsen-Anhalt~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Gamescom, Germany
0.64×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gamescom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gamescom audience
#·InterestCategoryAffinity×
01Path of ExileGames19.35×
02WowheadGames19.08×
03Counter-StrikeGames12.18×
04Counter-Strike: Global OffensiveGames9.63×
05The Witcher 3: Wild HuntGames8.36×
06Instant GamingGames6.69×
07Action role-playing gameGames6.48×
08TwitchGames6.45×
09Electronic sportsSports5.68×
10PC gameGames5.66×
11Massively multiplayer online role-playing gamesGames5.05×
12SteamGames5.00×
13League of LegendsGames4.69×
14FortniteGames4.51×
15One PieceMovies & TV4.43×
16Mobile gameGames3.82×
17ElectronicsTechnology & Electronics2.85×
18TikTokInternet & Social Media2.22×
19Harry PotterMovies & TV2.03×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gamescom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gamescom audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.73×
Healthy LifestyleBALANCE1.50×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gamescom audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.50×
Design AffinityPREMIUM0.50×
IndividualismJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gamescom have in Germany?

Gamescom has an estimated audience of 349,194 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gamescom fans?

25.6% of Gamescom fans are female, 74.4% are male, with an average age of 29.9 years.

03

Which brands do Gamescom fans like most?

Gamescom fans show strongest brand affinity for Twitch (6.45×), Counter-Strike: Global Offensive (9.63×), and Wowhead (19.08×) over the country average.

04

Where do Gamescom fans live in Germany?

Gamescom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Gamescom fans also like?

Beyond Gamescom itself, the audience over-indexes on Counter-Strike: Global Offensive (9.63×), Wowhead (19.08×), PC game (5.66×), and Steam (5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Gamescom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gamescom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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