Diablo (series) Audience in Germany

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Diablo (series) has an estimated audience of 612,311 people in Germany. 26.3% are female, 73.7% are male, average age 28.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Diablo II, Chuck Norris, Lineage II, World of Warcraft: Wrath of the Lich King, Super Mario Bros..

The average Diablo (series) fan in Germany is 28.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Diablo II, Chuck Norris, Lineage II, with strongest over-indexing on Diablo II (79.7× the country average). Demographically, the Diablo (series) audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Action

Demographics of Diablo (series) fans

Demographic split for Diablo (series) audience in Germany
MetricValue
Female26.3%
Male73.7%
Average age28.4
Estimated audience size612,311

Audience persona

The typical Diablo (series) fan in Germany is more male, around 28.4 years old, with strong Patriotism tendencies and a notable affinity for Diablo II.

Top regions in Germany

Top regions ranked by reach for Diablo (series) in Germany
RegionReachAffinity
Nordrhein-Westfalen144,8641.08×
Bayern94,8990.96×
Baden-Württemberg71,7540.86×
Niedersachsen59,223
Hessen47,8461.03×
Sachsen34,0001.13×
Berlin31,2091.14×
Rheinland-Pfalz27,6400.9×
Schleswig-Holstein21,984
Brandenburg17,4340.92×
Sachsen-Anhalt15,5630.98×
Hamburg14,6861.06×
Thüringen14,6700.94×
Mecklenburg-Vorpommern10,8360.93×
Bremen6,6811.28×
Saarland6,0210.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diablo (series) audience
BrandAffinityCategory
Diablo II79.7×Games
Chuck Norris17.91×Movies & TV
Lineage II86.64×Games
World of Warcraft: Wrath of the Lich King48.35×Games
Super Mario Bros.22.9×Games
Action role-playing game12.72×Games
Ragnarok Online43.88×Games
Tekken 763.06×Games
Final Fantasy XIII29.02×Games
Hack and slash35.6×Games
Political campaign17.76×Politics & Society
Gundam25.84×Movies & TV
Mortal Kombat X72.12×Games
Blizzard Entertainment25.54×Games
Diablo III52.1×Games
Super Smash Bros.18.4×Games
Jutsu (Naruto)27.86×Literature
Black Desert24.03×Games
Point Blank (2008 video game)46.91×Games
Gohan (Dragon Ball)20.43×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diablo (series) audience
TraitClusterScore
PatriotismCONSERVATISM1.35
Career OrientationPOWER1.18
Social Media UsageJOY1.17
Family OrientationCONSERVATISM1.13
Early Adopter MentalityPOWER0.97
Urban LifestyleOPEN0.93

Worldwide distribution

Worldwide audience distribution share by country for Diablo (series)
CountryShare
United States38.4%
Japan6.6%
Germany5.6%

See Diablo (series) audiences in other countries

More Action audiences in Germany

Frequently asked questions

How many fans does Diablo (series) have in Germany?

Diablo (series) has an estimated audience of 612,311 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Diablo (series) fans?

26.3% of Diablo (series) fans are female, 73.7% are male, with an average age of 28.4 years.

Which brands do Diablo (series) fans like most?

Diablo (series) fans show strongest brand affinity for Diablo II (79.7×), Chuck Norris (17.91×), and Lineage II (86.64×) over the country average.

Where do Diablo (series) fans live in Germany?

Diablo (series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,864), Bayern (reach 94,899), and Baden-Württemberg (reach 71,754). These three regions account for the largest share of the active audience.

What other brands do Diablo (series) fans also like?

Beyond Diablo (series) itself, the audience over-indexes on Chuck Norris (17.91×), Lineage II (86.64×), World of Warcraft: Wrath of the Lich King (48.35×), and Super Mario Bros. (22.9×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diablo (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.