World of Warcraft: Wrath of the Lich King Audience in Germany
World of Warcraft: Wrath of the Lich King has an estimated audience of 305,757 people in Germany. 21.9% are female, 78.1% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hays, Kansas, Dog breed, Handmade Gifts, KLIX (AM), Progressive rock.
The average World of Warcraft: Wrath of the Lich King fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hays, Kansas, Dog breed, Handmade Gifts, with strongest over-indexing on Hays, Kansas (20× the country average). Demographically, the World of Warcraft: Wrath of the Lich King audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of World of Warcraft: Wrath of the Lich King fans
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 34.7 |
| Estimated audience size | 305,757 |
Audience persona
The typical World of Warcraft: Wrath of the Lich King fan in Germany is more male, around 34.7 years old, with strong Career Orientation tendencies and a notable affinity for Hays, Kansas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,529 | 1.28× |
| Bayern | 48,420 | 0.99× |
| Baden-Württemberg | 40,568 | 0.97× |
| Niedersachsen | 35,373 | 1.19× |
| Hessen | 27,692 | 1.19× |
| Rheinland-Pfalz | 15,443 | 1.01× |
| Berlin | 14,025 | 1.03× |
| Schleswig-Holstein | 12,001 | 1.09× |
| Sachsen | 11,198 | 0.75× |
| Brandenburg | 7,203 | 0.76× |
| Sachsen-Anhalt | 6,576 | 0.83× |
| Thüringen | 6,156 | 0.79× |
| Hamburg | 6,125 | 0.89× |
| Mecklenburg-Vorpommern | 4,995 | 0.86× |
| Saarland | 4,181 | 1.11× |
| Bremen | 3,334 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hays, Kansas | 20× | Travel & Leisure |
| Dog breed | 1.74× | Pets & Animals |
| Handmade Gifts | 2.65× | Kids & Family |
| KLIX (AM) | 3.26× | Music & Radio |
| Progressive rock | 2.01× | Music & Radio |
| Gil Ofarim | 1.57× | Music & Radio |
| Stradivarius | 1.83× | Shopping |
| Mein Hund | 25.55× | Pets & Animals |
| Goon | 4.86× | Movies & TV |
| Mido (footballer) | 4.45× | Sports |
| Grinch | 1.75× | Movies & TV |
| Grappling | 1.51× | Sports |
| Keeper (password manager) | 2.74× | Technology & Electronics |
| Ketchum, Idaho | 19.01× | Travel & Leisure |
| Hoorn | 4.7× | Travel & Leisure |
| Coachella, California | 7.66× | Travel & Leisure |
| Hypertext | 1.56× | Technology & Electronics |
| Tara Jarmon | 8.04× | Fashion & Accessoires |
| Home lift | 9.33× | Health |
| Building insulation | 2.27× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.57 |
| Early Adopter Mentality | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.11 |
| Social Media Usage | JOY | 1.02 |
| Tradition | CONSERVATISM | 1.01 |
| Urban Lifestyle | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.6% |
| Netherlands | 6.9% |
| United States | 6.2% |
See World of Warcraft: Wrath of the Lich King audiences in other countries
- World of Warcraft: Wrath of the Lich King — United States
- World of Warcraft: Wrath of the Lich King — United Kingdom
- World of Warcraft: Wrath of the Lich King — France
- World of Warcraft: Wrath of the Lich King — Italy
- World of Warcraft: Wrath of the Lich King — Spain
- World of Warcraft: Wrath of the Lich King — Brazil
- World of Warcraft: Wrath of the Lich King — Japan
- World of Warcraft: Wrath of the Lich King — South Korea
- World of Warcraft: Wrath of the Lich King — India
More Games audiences in Germany
- Pokémon (5,142,430)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does World of Warcraft: Wrath of the Lich King have in Germany?
World of Warcraft: Wrath of the Lich King has an estimated audience of 305,757 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of World of Warcraft: Wrath of the Lich King fans?
21.9% of World of Warcraft: Wrath of the Lich King fans are female, 78.1% are male, with an average age of 34.7 years.
Which brands do World of Warcraft: Wrath of the Lich King fans like most?
World of Warcraft: Wrath of the Lich King fans show strongest brand affinity for Hays, Kansas (20×), Dog breed (1.74×), and Handmade Gifts (2.65×) over the country average.
Where do World of Warcraft: Wrath of the Lich King fans live in Germany?
World of Warcraft: Wrath of the Lich King fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,529), Bayern (reach 48,420), and Baden-Württemberg (reach 40,568). These three regions account for the largest share of the active audience.
What other brands do World of Warcraft: Wrath of the Lich King fans also like?
Beyond World of Warcraft: Wrath of the Lich King itself, the audience over-indexes on Dog breed (1.74×), Handmade Gifts (2.65×), KLIX (AM) (3.26×), and Progressive rock (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for World of Warcraft: Wrath of the Lich King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.