Rascasse Audience Intelligence

World of Warcraft: Wrath of the Lich King Audience in Germany

Name: World of Warcraft: Wrath of the Lich King — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about World of Warcraft: Wrath of the Lich King in Germany — modelled from more than twelve digital signal sources. World of Warcraft: Wrath of the Lich King has an estimated audience of 305,749 people in Germany.

#192among Video / Board Game in Germany #392in Games

The average World of Warcraft: Wrath of the Lich King fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Diablo (series), Alienware, Steam, with strongest over-indexing on Diablo (series) (48.35× the country average).

Demographically, the World of Warcraft: Wrath of the Lich King audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical World of Warcraft: Wrath of the Lich King fan in Germany is more male, around 34.7 years old, with strong Career Orientation tendencies and a notable affinity for Diablo (series).

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World of Warcraft: Wrath of the Lich King profile in Germany.

Audience size

306K

in Germany

Gender

21.9%♀

78.1% male

Age

34.7

average years

Country rank

#17077

Video / Board Game in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of World of Warcraft: Wrath of the Lich King fans

21.9% are female, 78.1% are male, average age 34.7.

Fig. 02

Gender split

21.9%

Female

78.1%

Male

Demographic split for World of Warcraft: Wrath of the Lich King audience in Germany
Metric	Value
Female	21.9%
Male	78.1%
Average age	34.7
Estimated audience size	305,749

Fig. 03

Age distribution

Age distribution of the World of Warcraft: Wrath of the Lich King audience in Germany
Age bracket	Share	%
16-19		30%
20-29		23%
30-39		20%
40-49		15%
50+		12%

Fig. 04

Worldwide distribution

43.5%

of the worldwide World of Warcraft: Wrath of the Lich King audience comes from Germany.

Worldwide audience distribution share by country for World of Warcraft: Wrath of the Lich King
Country	Share
Germany	43.5%
Netherlands	6.9%
United States	6.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World of Warcraft: Wrath of the Lich King audience in Germany is strongest.

Fig. 05

Top regions by affinity

World of Warcraft: Wrath of the Lich King fans by region: top regions in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~80K	1.17×
02	Niedersachsen	~30K	1.16×
03	Schleswig-Holstein	~10K	1.12×
04	Saarland	~4K	1.04×
05	Hessen	~20K	1.03×
06	Bremen	~3K	1.02×
07	Hamburg	~7K	1.01×
08	Rheinland-Pfalz	~20K	0.99×
09	Bayern	~50K	0.98×
10	Thüringen	~8K	0.98×
11	Berlin	~10K	0.96×
12	Sachsen-Anhalt	~8K	0.96×
13	Mecklenburg-Vorpommern	~6K	0.96×
14	Sachsen	~10K	0.95×
15	Brandenburg	~9K	0.93×
16	Baden-Württemberg	~40K	0.89×

Affinity by region — World of Warcraft: Wrath of the Lich King, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World of Warcraft: Wrath of the Lich King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World of Warcraft: Wrath of the Lich King audience
#	Interest	Category	×
01	Elfen Lied	Literature	59.76×
02	Diablo (series)	Games	48.35×
03	Alienware	Technology & Electronics	45.78×
04	Counter-terrorism awareness	Politics & Society	41.91×
05	Activision	Games	32.95×
06	The Elder Scrolls Online	Games	22.56×
07	The Elder Scrolls	Games	22.12×
08	Multiplayer online battle arena	Games	19.75×
09	Christian Bale	Movies & TV	19.16×
10	Red Dead Redemption	Games	17.68×
11	Ubisoft	Games	13.46×
12	Oblivion (2013 film)	Movies & TV	12.32×
13	Jon Bernthal	Movies & TV	12.09×
14	PlayStation Store	Games	11.79×
15	Steam	Games	9.70×
16	Action role-playing game	Games	9.29×
17	Collectible card game	Games	8.81×
18	Epic Games	Games	8.23×
19	Real-time strategy	Games	7.57×
20	Mobile game	Games	5.07×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World of Warcraft: Wrath of the Lich King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by World of Warcraft: Wrath of the Lich King audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.49×
Patriotism	CONSERVATISM	1.49×
Early Adopter Mentality	POWER	1.47×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by World of Warcraft: Wrath of the Lich King audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.52×
Quality Awareness	PREMIUM	0.71×
Pet Ownership	JOY	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does World of Warcraft: Wrath of the Lich King have in Germany?

World of Warcraft: Wrath of the Lich King has an estimated audience of 305,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of World of Warcraft: Wrath of the Lich King fans?

21.9% of World of Warcraft: Wrath of the Lich King fans are female, 78.1% are male, with an average age of 34.7 years.

Which brands do World of Warcraft: Wrath of the Lich King fans like most?

World of Warcraft: Wrath of the Lich King fans show strongest brand affinity for Diablo (series) (48.35×), Alienware (45.78×), and Steam (9.7×) over the country average.

Where do World of Warcraft: Wrath of the Lich King fans live in Germany?

World of Warcraft: Wrath of the Lich King fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do World of Warcraft: Wrath of the Lich King fans also like?

Beyond World of Warcraft: Wrath of the Lich King itself, the audience over-indexes on Alienware (45.78×), Steam (9.7×), Elfen Lied (59.76×), and The Elder Scrolls (22.12×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for World of Warcraft: Wrath of the Lich King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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