Activision Audience in Germany
Activision has an estimated audience of 239,877 people in Germany. 10.1% are female, 89.9% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SK Telecom T1, Heroes of the Storm, SK Gaming, Valve Corporation, World of Warcraft: The Burning Crusade.
The average Activision fan in Germany is 29.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SK Telecom T1, Heroes of the Storm, SK Gaming, with strongest over-indexing on SK Telecom T1 (648.41× the country average). Demographically, the Activision audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Activision fans
| Metric | Value |
|---|---|
| Female | 10.1% |
| Male | 89.9% |
| Average age | 29.1 |
| Estimated audience size | 239,877 |
Audience persona
The typical Activision fan in Germany is more male, around 29.1 years old, with strong Patriotism tendencies and a notable affinity for SK Telecom T1.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,926 | 1.18× |
| Bayern | 34,709 | 0.9× |
| Baden-Württemberg | 29,701 | 0.91× |
| Hessen | 27,191 | 1.49× |
| Niedersachsen | 24,136 | 1.04× |
| Rheinland-Pfalz | 13,493 | 1.12× |
| Sachsen | 10,013 | 0.85× |
| Schleswig-Holstein | 9,112 | 1.06× |
| Berlin | 9,028 | 0.84× |
| Brandenburg | 7,149 | 0.96× |
| Sachsen-Anhalt | 6,468 | 1.04× |
| Thüringen | 5,757 | 0.94× |
| Mecklenburg-Vorpommern | 4,167 | 0.91× |
| Hamburg | 4,076 | 0.75× |
| Saarland | 3,079 | 1.05× |
| Bremen | 1,980 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SK Telecom T1 | 648.41× | Technology & Electronics |
| Heroes of the Storm | 268.29× | Games |
| SK Gaming | 372.7× | Sports |
| Valve Corporation | 144.3× | Games |
| World of Warcraft: The Burning Crusade | 333.36× | Games |
| Gameloft | 415.28× | Games |
| Cooler Master | 198.71× | Technology & Electronics |
| Jimmy Butler | 149.3× | Sports |
| Game One | 216.73× | Sports |
| Paluten | 42.08× | Internet & Social Media |
| EVGA Corporation | 252.21× | Games |
| Command & Conquer | 118.95× | Games |
| Tomb Raider: Anniversary | 155.66× | Games |
| USB | 18.1× | Technology & Electronics |
| Laserluca | 42.08× | Internet & Social Media |
| Wetter.com | 9.89× | Home & Garden |
| Gronkh | 64.17× | Games |
| BastiGHG | 42.08× | Games |
| Dots (video game) | 80.84× | Games |
| Mousesports | 233.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.77 |
| Early Adopter Mentality | POWER | 1.28 |
| Social Media Usage | JOY | 1.21 |
| Extroversion | THRILL | 1.2 |
| Tradition | CONSERVATISM | 1.06 |
| Family Orientation | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Brazil | 9.4% |
| France | 5.3% |
See Activision audiences in other countries
More Video game developer audiences in Germany
- Nintendo (3,659,753)
- GameStar (1,026,567)
- Ubisoft (966,233)
- Rockstar Games (836,303)
- GameStop (426,635)
Frequently asked questions
How many fans does Activision have in Germany?
Activision has an estimated audience of 239,877 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Activision fans?
10.1% of Activision fans are female, 89.9% are male, with an average age of 29.1 years.
Which brands do Activision fans like most?
Activision fans show strongest brand affinity for SK Telecom T1 (648.41×), Heroes of the Storm (268.29×), and SK Gaming (372.7×) over the country average.
Where do Activision fans live in Germany?
Activision fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,926), Bayern (reach 34,709), and Baden-Württemberg (reach 29,701). These three regions account for the largest share of the active audience.
What other brands do Activision fans also like?
Beyond Activision itself, the audience over-indexes on Heroes of the Storm (268.29×), SK Gaming (372.7×), Valve Corporation (144.3×), and World of Warcraft: The Burning Crusade (333.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Activision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.