Rascasse Audience Intelligence

Activision Target Market in Germany

A data profile of the people who buy, follow and care about Activision in Germany — modelled from more than twelve digital signal sources. Activision has an estimated audience of 232,826 people in Germany.

#10among Video game developer in Germany#2602among Brand in Germany#478in Games

The average Activision fan in Germany is 29.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SK Telecom T1, Heroes of the Storm, SK Gaming, with strongest over-indexing on SK Telecom T1 (648.41× the country average).

Demographically, the Activision audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Activision fan in Germany is more male, around 29.1 years old, with strong Convenience Orientation tendencies and a notable affinity for SK Telecom T1.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Activision profile in Germany.

Audience size
233K
in Germany
Gender
10.1%♀
89.9% male
Age
29.1
average years
Country rank
#20613
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Activision

10.1% are female, 89.9% are male, average age 29.1.

Fig. 02

Gender split

10.1%
Female
89.9%
Male
Demographic split for Activision audience in Germany
MetricValue
Female10.1%
Male89.9%
Average age29.1
Estimated audience size232,826
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Activision audience in Germany
Age bracketShare%
16-1940%
20-2931%
30-3921%
40-496%
50+3%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Activision audience comes from Germany.

Worldwide audience distribution share by country for Activision
CountryShare
United States18.4%
Brazil9.0%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Activision audience in Germany is strongest.

Fig. 05

Top regions by affinity

Activision customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.41×
02Nordrhein-Westfalen~60K1.12×
03Rheinland-Pfalz~10K1.10×
04Sachsen-Anhalt~7K1.09×
05Saarland~3K1.09×
06Schleswig-Holstein~9K1.07×
07Niedersachsen~20K1.02×
08Thüringen~6K1.00×
09Mecklenburg-Vorpommern~5K1.00×
10Bremen~2K0.99×
11Brandenburg~7K0.97×
12Sachsen~10K0.88×
13Bayern~30K0.87×
14Baden-Württemberg~30K0.87×
15Berlin~9K0.80×
16Hamburg~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Activision, Germany
0.75×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Activision audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Activision audience
#·InterestCategoryAffinity×
01SK Telecom T1Technology & Electronics648.41×
02GameloftGames415.28×
03SK GamingSports372.70×
04World of Warcraft: The Burning CrusadeGames333.36×
05Heroes of the StormGames268.29×
06EVGA CorporationGames252.21×
07MousesportsSports233.06×
08Game OneSports216.73×
09Cooler MasterTechnology & Electronics198.71×
10Tomb Raider: AnniversaryGames155.66×
11Jimmy ButlerSports149.30×
12Valve CorporationGames144.30×
13Command & ConquerGames118.95×
14Dots (video game)Games80.84×
15GronkhGames64.17×
16PalutenInternet & Social Media42.08×
17LaserlucaInternet & Social Media42.08×
18BastiGHGGames42.08×
19Giannis AntetokounmpoSports35.48×
20USBTechnology & Electronics18.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Activision audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Activision audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.56×
PatriotismCONSERVATISM2.26×
ExtroversionTHRILL2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Activision audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Healthy LifestyleBALANCE0.82×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Activision's target market in Germany?

Activision's target market in Germany covers an estimated 232,826 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Activision customers?

10.1% of the Activision audience are female, 89.9% are male, with an average age of 29.1 years.

03

Which brands do Activision fans like most?

Activision fans show strongest brand affinity for SK Telecom T1 (648.41×), Heroes of the Storm (268.29×), and SK Gaming (372.7×) over the country average.

04

Where do Activision fans live in Germany?

Activision fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Activision fans also like?

Beyond Activision itself, the audience over-indexes on Heroes of the Storm (268.29×), SK Gaming (372.7×), Valve Corporation (144.3×), and World of Warcraft: The Burning Crusade (333.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game developer audiences in Germany

See Activision audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Activision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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