BastiGHG Audience in Germany
BastiGHG has an estimated audience of 761,438 people in Germany. 40.0% are female, 60.0% are male, average age 23.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Klis, Mido (footballer), Progressive rock, Combat sport.
The average BastiGHG fan in Germany is 23.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Klis, Mido (footballer), with strongest over-indexing on Loincloth (13.69× the country average). Demographically, the BastiGHG audience skews more male with an average age of 23.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Person · Subtype: Social media influencer
Demographics of BastiGHG fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 23.6 |
| Estimated audience size | 761,438 |
Audience persona
The typical BastiGHG fan in Germany is more male, around 23.6 years old, with strong Patriotism tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,550 | 0.92× |
| Bayern | 129,786 | 1.07× |
| Baden-Württemberg | 108,457 | 1.05× |
| Niedersachsen | 77,970 | 1.06× |
| Sachsen | 53,168 | 1.44× |
| Hessen | 49,135 | 0.85× |
| Rheinland-Pfalz | 37,148 | 0.98× |
| Schleswig-Holstein | 36,185 | 1.34× |
| Berlin | 31,472 | 0.93× |
| Brandenburg | 27,725 | 1.18× |
| Thüringen | 20,633 | 1.07× |
| Sachsen-Anhalt | 17,498 | 0.89× |
| Mecklenburg-Vorpommern | 14,144 | 0.98× |
| Hamburg | 13,927 | 0.82× |
| Saarland | 6,331 | 0.68× |
| Bremen | 4,625 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 13.69× | Fashion & Accessoires |
| Klis | 112.7× | Travel & Leisure |
| Mido (footballer) | 26.73× | Sports |
| Progressive rock | 3.81× | Music & Radio |
| Combat sport | 3.32× | Sports |
| Dog breed | 2.13× | Pets & Animals |
| Jalebi | 23.34× | Food & Beverages |
| Home construction | 1.64× | Home & Garden |
| Personalised Gifts | 3.27× | Home & Garden |
| South Asian cuisine | 11.15× | Food & Beverages |
| Hückelhoven | 11.33× | Travel & Leisure |
| Unique Gifts | 1.69× | Shopping |
| Racing | 2.07× | Cars & Mobility |
| Stradivarius | 1.79× | Shopping |
| Urban Outfitters | 1.8× | Shopping |
| Harvey Mudd College | 19.13× | Business & Career |
| Turner & Hooch | 20× | Movies & TV |
| Crawley Town F.C. | 19.83× | Sports |
| Goon | 5.12× | Movies & TV |
| Home Delivery | 2.12× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.35 |
| Social Media Usage | JOY | 1.19 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Extroversion | THRILL | 0.98 |
| Pet Ownership | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.1% |
| Austria | 6.0% |
| Switzerland | 5.0% |
See BastiGHG audiences in other countries
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Frequently asked questions
How many fans does BastiGHG have in Germany?
BastiGHG has an estimated audience of 761,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BastiGHG fans?
40.0% of BastiGHG fans are female, 60.0% are male, with an average age of 23.6 years.
Which brands do BastiGHG fans like most?
BastiGHG fans show strongest brand affinity for Loincloth (13.69×), Klis (112.7×), and Mido (footballer) (26.73×) over the country average.
Where do BastiGHG fans live in Germany?
BastiGHG fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,550), Bayern (reach 129,786), and Baden-Württemberg (reach 108,457). These three regions account for the largest share of the active audience.
What other brands do BastiGHG fans also like?
Beyond BastiGHG itself, the audience over-indexes on Klis (112.7×), Mido (footballer) (26.73×), Progressive rock (3.81×), and Combat sport (3.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BastiGHG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.