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Popularity ranking · Germany

The 100 most popular Social Media Influencers in Germany

This curated ranking covers the 100 largest social media influencers in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 767 social media influencers tracked in Germany, the 100 ranked here account for the largest measured audience reach. Julia Beautx, Victoria Swarovski and Calvin Kleinen lead the list with a combined estimated audience of 6.8M people. Across all 100 entries the average audience size is 579k, and the largest, Julia Beautx, reaches around 2.4M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Julia Beautx 2.4M 24.5 68.5% Social media influencer
2 Victoria Swarovski 2.3M 37.6 69.2% Social media influencer
3 Calvin Kleinen 2.2M 34.9 50.7% Social media influencer
4 Zarbex 2.1M 30.7 22.6% Social media influencer
5 Shirin David 2M 21.7 74.6% Social media influencer
6 Drachenlord 2M 31.1 52.7% Social media influencer
7 Andrew Tate 1.4M 21.9 8.4% Social media influencer
8 Marc Gebauer 1.4M 26.7 20.1% Social media influencer
9 Cathy Hummels 1.1M 30.1 57.9% Social media influencer
10 Paluten 1M 23.3 29.2% Social media influencer
11 MontanaBlack 982k 21.9 15.6% Social media influencer
12 Militante Veganerin 981k 31.9 69.7% Social media influencer
13 Sallys Welt 932k 37.2 71.1% Social media influencer
14 Laserluca 923k 26.3 49.7% Social media influencer
15 Jake Paul 916k 26.5 54.5% Social media influencer
16 Optik 844k 29.6 59.5% Social media influencer
17 Simon Desue 777k 22.8 44.3% Social media influencer
18 Nicola Cavanis 761k 22.7 85.7% Social media influencer
19 MrBeast 745k 20.8 27.0% Social media influencer
20 BastiGHG 726k 22.3 38.4% Social media influencer
21 Mady Morrison 713k 32.9 51.6% Social media influencer
22 Corinna Kopf 643k 35.6 50.3% Social media influencer
23 Jessie Bluegrey 627k 23.1 66.2% Social media influencer
24 Papaplatte 622k 20.4 26.9% Social media influencer
25 Caro Daur 621k 24.8 64.9% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Germany?

Julia Beautx currently leads with an estimated audience of 2.4M people in Germany.

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