MrBeast Audience in Germany
MrBeast has an estimated audience of 818,289 people in Germany. 47.4% are female, 52.6% are male, average age 21.4. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Hoorn, Sexy Beast, Loincloth, Dog breed, Home construction.
The average MrBeast fan in Germany is 21.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Hoorn, Sexy Beast, Loincloth, with strongest over-indexing on Hoorn (32.66× the country average). Demographically, the MrBeast audience skews balanced with an average age of 21.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of MrBeast fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 21.4 |
| Estimated audience size | 818,289 |
Audience persona
The typical MrBeast fan in Germany is balanced, around 21.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hoorn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,643 | 1.04× |
| Bayern | 142,898 | 1.07× |
| Hessen | 142,298 | 2.24× |
| Baden-Württemberg | 111,148 | 0.98× |
| Niedersachsen | 74,290 | 0.92× |
| Berlin | 63,523 | 1.7× |
| Rheinland-Pfalz | 36,120 | 0.86× |
| Sachsen | 35,063 | 0.86× |
| Schleswig-Holstein | 26,069 | 0.87× |
| Brandenburg | 21,760 | 0.84× |
| Hamburg | 18,427 | 0.98× |
| Sachsen-Anhalt | 15,251 | 0.71× |
| Thüringen | 14,505 | 0.68× |
| Mecklenburg-Vorpommern | 10,307 | 0.65× |
| Saarland | 7,516 | 0.73× |
| Bremen | 6,229 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hoorn | 32.66× | Travel & Leisure |
| Sexy Beast | 73.91× | Movies & TV |
| Loincloth | 7.86× | Fashion & Accessoires |
| Dog breed | 2.06× | Pets & Animals |
| Home construction | 2.02× | Home & Garden |
| Mido (footballer) | 11.22× | Sports |
| Progressive rock | 2.74× | Music & Radio |
| Combat sport | 1.74× | Sports |
| Personalised Gifts | 2.08× | Home & Garden |
| Hauptschule | 8.4× | Kids & Family |
| Urban Outfitters | 1.53× | Shopping |
| Goon | 5.61× | Movies & TV |
| Mustard seed | 8.5× | Food & Beverages |
| 3D printing | 1.75× | Technology & Electronics |
| Eindhoven | 1.64× | Travel & Leisure |
| Gewinnspiele Markt | 5.17× | Internet & Social Media |
| Grinch | 1.86× | Movies & TV |
| Wim Hof | 4.95× | Sports |
| N'Golo Kanté | 4.01× | Sports |
| Assassin's Creed II | 4.25× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.53 |
| Patriotism | CONSERVATISM | 1.37 |
| Social Media Usage | JOY | 1.24 |
| Spirituality | BALANCE | 1.13 |
| Price Sensitivity | PREMIUM | 1.06 |
| Career Orientation | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| India | 5.3% |
| Brazil | 4.2% |
See MrBeast audiences in other countries
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Frequently asked questions
How many fans does MrBeast have in Germany?
MrBeast has an estimated audience of 818,289 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MrBeast fans?
47.4% of MrBeast fans are female, 52.6% are male, with an average age of 21.4 years.
Which brands do MrBeast fans like most?
MrBeast fans show strongest brand affinity for Hoorn (32.66×), Sexy Beast (73.91×), and Loincloth (7.86×) over the country average.
Where do MrBeast fans live in Germany?
MrBeast fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,643), Bayern (reach 142,898), and Hessen (reach 142,298). These three regions account for the largest share of the active audience.
What other brands do MrBeast fans also like?
Beyond MrBeast itself, the audience over-indexes on Sexy Beast (73.91×), Loincloth (7.86×), Dog breed (2.06×), and Home construction (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MrBeast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.