A data profile of the people who buy, follow and care about MrBeast in Germany — modelled from more than twelve digital signal sources. MrBeast has an estimated audience of 745,048 people in Germany.
The average MrBeast fan in Germany is 20.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.
Top brand affinities include Elfen Lied, Shane Dawson, Eurogamer, with strongest over-indexing on Elfen Lied (62.44× the country average).
Demographically, the MrBeast audience skews more male with an average age of 20.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical MrBeast fan in Germany is more male, around 20.8 years old, with strong Patriotism tendencies and a notable affinity for Elfen Lied.
The key figures that characterise the MrBeast profile in Germany.
27.0% are female, 73.0% are male, average age 20.8.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 20.8 |
| Estimated audience size | 745,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 85% | |
| 20-29 | 13% | |
| 30-39 | 1% | |
| 40-49 | 1% | |
| 50+ | 0% |
of the worldwide MrBeast audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 5.1% |
| Brazil | 4.1% |
Where the MrBeast audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 2.09× | |
| 02 | Berlin | ~60K | 1.55× | |
| 03 | Bayern | ~100K | 1.07× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.04× | |
| 05 | Baden-Württemberg | ~100K | 1.01× | |
| 06 | Hamburg | ~20K | 1.00× | |
| 07 | Bremen | ~7K | 0.95× | |
| 08 | Niedersachsen | ~80K | 0.94× | |
| 09 | Schleswig-Holstein | ~30K | 0.92× | |
| 10 | Rheinland-Pfalz | ~40K | 0.91× | |
| 11 | Sachsen | ~40K | 0.88× | |
| 12 | Brandenburg | ~20K | 0.87× | |
| 13 | Saarland | ~9K | 0.81× | |
| 14 | Sachsen-Anhalt | ~20K | 0.74× | |
| 15 | Thüringen | ~20K | 0.74× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.71× |
The strongest cross-interests of the MrBeast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shane Dawson | Internet & Social Media | 95.65× | ||
| 02 | Suzuka Circuit | Sports | 63.00× | ||
| 03 | Elfen Lied | Literature | 62.44× | ||
| 04 | Eurogamer | Games | 57.93× | ||
| 05 | Team Fortress 2 | Games | 47.99× | ||
| 06 | Markiplier | Games | 39.22× | ||
| 07 | Logan Paul | Movies & TV | 38.84× | ||
| 08 | Nick Frost | Movies & TV | 16.70× | ||
| 09 | IGN | Movies & TV | 16.15× | ||
| 10 | Austin Powers (film series) | Movies & TV | 14.08× | ||
| 11 | Sabrina Carpenter | Music & Radio | 13.59× | ||
| 12 | Gorilla | Pets & Animals | 11.65× | ||
| 13 | Eva Green | Movies & TV | 11.61× | ||
| 14 | Scooby-Doo | Movies & TV | 11.51× | ||
| 15 | Michael B. Jordan | Movies & TV | 10.11× | ||
| 16 | Instant Gaming | Games | 5.76× | ||
| 17 | Margot Robbie | Movies & TV | 5.52× | ||
| 18 | Beetlejuice | Movies & TV | 5.36× | ||
| 19 | FIFA (video game series) | Games | 4.69× | ||
| 20 | Internet & Social Media | 2.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.55× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Creativity | OPEN | 0.64× | |
| Quality Awareness | PREMIUM | 0.69× |
MrBeast has an estimated audience of 745,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
27.0% of MrBeast fans are female, 73.0% are male, with an average age of 20.8 years.
MrBeast fans show strongest brand affinity for Elfen Lied (62.44×), Shane Dawson (95.65×), and Eurogamer (57.93×) over the country average.
MrBeast fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Hessen (reach ~100K). These three regions account for the largest share of the active audience.
Beyond MrBeast itself, the audience over-indexes on Shane Dawson (95.65×), Eurogamer (57.93×), Sabrina Carpenter (13.59×), and Scooby-Doo (11.51×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for MrBeast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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