Gorilla Audience in Germany
Gorilla has an estimated audience of 907,715 people in Germany. 45.3% are female, 54.7% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jane Goodall, Pixi, Logan Paul, Cell (biology), Kicker.
The average Gorilla fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jane Goodall, Pixi, Logan Paul, with strongest over-indexing on Jane Goodall (28.12× the country average). Demographically, the Gorilla audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Gorilla fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 36.7 |
| Estimated audience size | 907,715 |
Audience persona
The typical Gorilla fan in Germany is balanced, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Jane Goodall.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 242,938 | 1.22× |
| Bayern | 159,867 | 1.1× |
| Baden-Württemberg | 132,810 | 1.07× |
| Niedersachsen | 90,002 | 1.02× |
| Hessen | 78,326 | 1.13× |
| Berlin | 52,544 | 1.29× |
| Rheinland-Pfalz | 46,776 | 1.03× |
| Sachsen | 40,462 | 0.91× |
| Schleswig-Holstein | 29,457 | 0.9× |
| Brandenburg | 24,523 | 0.87× |
| Hamburg | 22,485 | 1.1× |
| Thüringen | 18,064 | 0.78× |
| Sachsen-Anhalt | 17,658 | 0.75× |
| Mecklenburg-Vorpommern | 13,608 | 0.79× |
| Saarland | 11,139 | 1× |
| Bremen | 8,044 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jane Goodall | 28.12× | Pets & Animals |
| Pixi | 34.9× | Beauty & Wellness |
| Logan Paul | 43.46× | Movies & TV |
| Cell (biology) | 12.08× | Health |
| Kicker | 7.66× | Sports |
| Kyrgyzstan | 23.16× | Travel & Leisure |
| Abalone | 19.13× | Pets & Animals |
| Practical joke | 15.66× | Internet & Social Media |
| Registered user | 15.13× | Internet & Social Media |
| Germany | 1.86× | Travel & Leisure |
| The Sharks | 145.45× | Music & Radio |
| Dodo (Alice's Adventures in Wonderland) | 8.31× | Literature |
| MrBeast | 11.65× | Internet & Social Media |
| AutoScout24 | 2.66× | Cars & Mobility |
| Evolutionary psychology | 8.46× | Health |
| Food science | 6.29× | Business & Career |
| DieLochis | 11.83× | Music & Radio |
| Central Africa | 20.19× | Travel & Leisure |
| REWE | 2.11× | Shopping |
| Smyths Toys Superstores | 12.14× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Individualism | JOY | 1.25 |
| Community Orientation | OPEN | 1.18 |
| Early Adopter Mentality | POWER | 1.1 |
| Urban Lifestyle | OPEN | 1.08 |
| Design Affinity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Germany | 8.7% |
| United Kingdom | 7.3% |
See Gorilla audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gorilla have in Germany?
Gorilla has an estimated audience of 907,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gorilla fans?
45.3% of Gorilla fans are female, 54.7% are male, with an average age of 36.7 years.
Which brands do Gorilla fans like most?
Gorilla fans show strongest brand affinity for Jane Goodall (28.12×), Pixi (34.9×), and Logan Paul (43.46×) over the country average.
Where do Gorilla fans live in Germany?
Gorilla fans in Germany are most concentrated in Nordrhein-Westfalen (reach 242,938), Bayern (reach 159,867), and Baden-Württemberg (reach 132,810). These three regions account for the largest share of the active audience.
What other brands do Gorilla fans also like?
Beyond Gorilla itself, the audience over-indexes on Pixi (34.9×), Logan Paul (43.46×), Cell (biology) (12.08×), and Kicker (7.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gorilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.