DieLochis Audience in Germany
DieLochis has an estimated audience of 402,099 people in Germany. 60.0% are female, 40.0% are male, average age 24.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: HE/RO, Deine Freunde, Uschi Glas, Lisa und Lena, Shirin David.
The average DieLochis fan in Germany is 24.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include HE/RO, Deine Freunde, Uschi Glas, with strongest over-indexing on HE/RO (34.8× the country average). Demographically, the DieLochis audience skews more female with an average age of 24.4, and over-indexes on personality traits such as Urban Lifestyle, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of DieLochis fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 24.4 |
| Estimated audience size | 402,099 |
Audience persona
The typical DieLochis fan in Germany is more female, around 24.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for HE/RO.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,307 | 0.99× |
| Bayern | 109,456 | 1.03× |
| Baden-Württemberg | 93,663 | 1.03× |
| Hessen | 76,211 | 1.51× |
| Niedersachsen | 72,142 | 1.12× |
| Rheinland-Pfalz | 32,973 | 0.99× |
| Sachsen | 32,326 | 0.99× |
| Berlin | 28,177 | 0.95× |
| Schleswig-Holstein | 23,837 | 1× |
| Brandenburg | 19,836 | 0.96× |
| Sachsen-Anhalt | 17,812 | 1.04× |
| Thüringen | 14,597 | 0.86× |
| Hamburg | 13,724 | 0.91× |
| Mecklenburg-Vorpommern | 11,221 | 0.89× |
| Saarland | 8,396 | 1.03× |
| Bremen | 4,895 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HE/RO | 34.8× | Music & Radio |
| Deine Freunde | 30.28× | Music & Radio |
| Uschi Glas | 8.71× | Movies & TV |
| Lisa und Lena | 37.9× | Internet & Social Media |
| Shirin David | 8.49× | Beauty & Wellness |
| NESS | 34.8× | Music & Radio |
| Nina Chuba | 5.51× | Music & Radio |
| Euphoria | 2.63× | Movies & TV |
| Harry Potter | 2.02× | Movies & TV |
| Faye Montana | 37.9× | Movies & TV |
| Bill Kaulitz | 7.25× | Music & Radio |
| Florian Silbereisen | 4.06× | Music & Radio |
| Katja Krasavice | 8.44× | Music & Radio |
| Borussia Dortmund | 1.6× | Sports |
| Morgan Heritage | 70.34× | Music & Radio |
| Jimi Blue Ochsenknecht | 8.69× | Movies & TV |
| Lieferando.de | 2.47× | Food & Beverages |
| Germany | 1.6× | Travel & Leisure |
| Business and industry | 1.51× | Business & Career |
| Paluten | 8.79× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.77 |
| Individualism | JOY | 1.3 |
| Price Sensitivity | PREMIUM | 1.23 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.08 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 25.3% |
| Mexico | 8.1% |
| Germany | 5.8% |
See DieLochis audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does DieLochis have in Germany?
DieLochis has an estimated audience of 402,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DieLochis fans?
60.0% of DieLochis fans are female, 40.0% are male, with an average age of 24.4 years.
Which brands do DieLochis fans like most?
DieLochis fans show strongest brand affinity for HE/RO (34.8×), Deine Freunde (30.28×), and Uschi Glas (8.71×) over the country average.
Where do DieLochis fans live in Germany?
DieLochis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,307), Bayern (reach 109,456), and Baden-Württemberg (reach 93,663). These three regions account for the largest share of the active audience.
What other brands do DieLochis fans also like?
Beyond DieLochis itself, the audience over-indexes on Deine Freunde (30.28×), Uschi Glas (8.71×), Lisa und Lena (37.9×), and Shirin David (8.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DieLochis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.