DieLochis Audience in Germany
A data profile of the people who buy, follow and care about DieLochis in Germany — modelled from more than twelve digital signal sources. DieLochis has an estimated audience of 666,974 people in Germany.
The average DieLochis fan in Germany is 24.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include HE/RO, Uschi Glas, Deine Freunde, with strongest over-indexing on HE/RO (34.8× the country average).
Demographically, the DieLochis audience skews more female with an average age of 24.4, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical DieLochis fan in Germany is more female, around 24.4 years old, with strong Extroversion tendencies and a notable affinity for HE/RO.
At a glance
The key figures that characterise the DieLochis profile in Germany.
Search interest · 12-month trend
Demographics of DieLochis fans
60.0% are female, 40.0% are male, average age 24.4.
Gender split
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 24.4 |
| Estimated audience size | 666,974 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 76% | |
| 20-29 | 8% | |
| 30-39 | 6% | |
| 40-49 | 7% | |
| 50+ | 3% |
Geography
Where the DieLochis audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~70K | 1.40× | |
| 02 | Niedersachsen | ~70K | 1.09× | |
| 03 | Saarland | ~9K | 1.06× | |
| 04 | Rheinland-Pfalz | ~30K | 1.05× | |
| 05 | Schleswig-Holstein | ~30K | 1.05× | |
| 06 | Baden-Württemberg | ~90K | 1.03× | |
| 07 | Brandenburg | ~20K | 1.02× | |
| 08 | Bayern | ~100K | 1.01× | |
| 09 | Sachsen-Anhalt | ~20K | 1.01× | |
| 10 | Thüringen | ~20K | 1.00× | |
| 11 | Nordrhein-Westfalen | ~100K | 0.97× | |
| 12 | Sachsen | ~30K | 0.97× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.95× | |
| 14 | Berlin | ~30K | 0.85× | |
| 15 | Bremen | ~5K | 0.82× | |
| 16 | Hamburg | ~10K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the DieLochis audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Morgan Heritage | Music & Radio | 70.34× | ||
| 02 | Lisa Mantler | Internet & Social Media | 48.02× | ||
| 03 | Lisa und Lena | Internet & Social Media | 37.90× | ||
| 04 | Faye Montana | Movies & TV | 37.90× | ||
| 05 | HE/RO | Music & Radio | 34.80× | ||
| 06 | NESS | Music & Radio | 34.80× | ||
| 07 | Deine Freunde | Music & Radio | 30.28× | ||
| 08 | Gewitter im Kopf | Internet & Social Media | 13.03× | ||
| 09 | Anne Wünsche | Movies & TV | 10.08× | ||
| 10 | Uschi Glas | Movies & TV | 8.71× | ||
| 11 | Shirin David | Beauty & Wellness | 8.49× | ||
| 12 | Katja Krasavice | Music & Radio | 8.44× | ||
| 13 | Julia Beautx | Internet & Social Media | 7.27× | ||
| 14 | Bill Kaulitz | Music & Radio | 7.25× | ||
| 15 | Nina Chuba | Music & Radio | 5.51× | ||
| 16 | Florian Silbereisen | Music & Radio | 4.06× | ||
| 17 | Lieferando.de | Food & Beverages | 2.47× | ||
| 18 | Harry Potter | Movies & TV | 2.02× | ||
| 19 | Germany | Travel & Leisure | 1.60× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the DieLochis audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.71× | |
| Individualism | JOY | 1.60× | |
| Career Orientation | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.40× | |
| Urban Lifestyle | OPEN | 0.75× | |
| DIY Mentality | THRILL | 0.79× |
Frequently asked questions
How many fans does DieLochis have in Germany?
DieLochis has an estimated audience of 666,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DieLochis fans?
60.0% of DieLochis fans are female, 40.0% are male, with an average age of 24.4 years.
Which brands do DieLochis fans like most?
DieLochis fans show strongest brand affinity for HE/RO (34.8×), Uschi Glas (8.71×), and Deine Freunde (30.28×) over the country average.
Where do DieLochis fans live in Germany?
DieLochis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do DieLochis fans also like?
Beyond DieLochis itself, the audience over-indexes on Uschi Glas (8.71×), Deine Freunde (30.28×), Shirin David (8.49×), and Lisa und Lena (37.9×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for DieLochis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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