A data profile of the people who buy, follow and care about DieLochis in India — modelled from more than twelve digital signal sources. DieLochis has an estimated audience of 3,252,116 people in India.
The average DieLochis fan in India is 24.6 years old, more female, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
The key figures that characterise the DieLochis profile in India.
57.7% are female, 42.3% are male, average age 24.6.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 24.6 |
| Estimated audience size | 3,252,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 74% | |
| 20-29 | 10% | |
| 30-39 | 6% | |
| 40-49 | 7% | |
| 50+ | 4% |
Where the DieLochis audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Assam | ~40K | 1.13× | |
| 02 | Haryana | ~40K | 1.06× | |
| 03 | Madhya Pradesh | ~60K | 1.02× | |
| 04 | Kerala | ~50K | 1.00× | |
| 05 | West Bengal | ~100K | 0.97× | |
| 06 | Karnataka | ~80K | 0.96× | |
| 07 | Uttar Pradesh | ~100K | 0.94× | |
| 08 | Maharashtra | ~100K | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for DieLochis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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