Rascasse Audience Intelligence

Bill Kaulitz Audience in Germany

A data profile of the people who buy, follow and care about Bill Kaulitz in Germany — modelled from more than twelve digital signal sources. Bill Kaulitz has an estimated audience of 2,047,253 people in Germany.

#9among Rock in Germany#275among Person in Germany#269in Music & Radio

The average Bill Kaulitz fan in Germany is 26.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bruce Darnell, Nazan Eckes, Nelly, with strongest over-indexing on Bruce Darnell (57.91× the country average).

Demographically, the Bill Kaulitz audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Price Sensitivity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bill Kaulitz fan in Germany is more female, around 26.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Bruce Darnell.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bill Kaulitz profile in Germany.

Audience size
2M
in Germany
Gender
66.6%♀
33.4% male
Age
26.8
average years
Country rank
#3289
Person in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bill Kaulitz fans

66.6% are female, 33.4% are male, average age 26.8.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Bill Kaulitz audience in Germany
MetricValue
Female66.6%
Male33.4%
Average age26.8
Estimated audience size2,047,253
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Bill Kaulitz audience in Germany
Age bracketShare%
16-1941%
20-2942%
30-3913%
40-493%
50+0%
Fig. 04

Worldwide distribution

48.7%

of the worldwide Bill Kaulitz audience comes from Germany.

Worldwide audience distribution share by country for Bill Kaulitz
CountryShare
Germany48.7%
United States12.7%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bill Kaulitz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bill Kaulitz fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~70K1.21×
02Sachsen~100K1.17×
03Hamburg~60K1.16×
04Niedersachsen~200K1.05×
05Brandenburg~70K1.04×
06Berlin~100K1.03×
07Schleswig-Holstein~80K1.02×
08Nordrhein-Westfalen~500K1.01×
09Thüringen~50K0.98×
10Mecklenburg-Vorpommern~40K0.97×
11Bayern~300K0.95×
12Rheinland-Pfalz~100K0.94×
13Baden-Württemberg~300K0.92×
14Hessen~100K0.88×
15Bremen~20K0.87×
16Saarland~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Bill Kaulitz, Germany
0.83×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bill Kaulitz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bill Kaulitz audience
#·InterestCategoryAffinity×
01Bruce DarnellMovies & TV57.91×
02Nazan EckesMovies & TV27.85×
03NellyMusic & Radio20.00×
04Pitbull (rapper)Music & Radio20.00×
05EnyaMusic & Radio20.00×
06Miranda KerrFashion & Accessoires20.00×
07AkonMusic & Radio19.77×
08Bob the BuilderMovies & TV12.82×
09DJ BoBoMusic & Radio12.58×
10ZDF-FernsehgartenMovies & TV10.36×
11Michael Patrick KellyMusic & Radio8.20×
12Ross AntonyMovies & TV8.13×
13Giovanni ZarrellaMusic & Radio6.40×
14Andy BorgMusic & Radio5.99×
15Sarah ConnorMusic & Radio5.57×
16Beatrice EgliMusic & Radio5.18×
17Florian SilbereisenMusic & Radio4.53×
18Let's Dance (German TV series)Movies & TV4.21×
19Roland KaiserMusic & Radio3.56×
20Helene FischerMusic & Radio2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bill Kaulitz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bill Kaulitz audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.23×
IndividualismJOY1.30×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bill Kaulitz audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Sports ActivityPOWER0.77×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bill Kaulitz have in Germany?

Bill Kaulitz has an estimated audience of 2,047,253 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bill Kaulitz fans?

66.6% of Bill Kaulitz fans are female, 33.4% are male, with an average age of 26.8 years.

03

Which brands do Bill Kaulitz fans like most?

Bill Kaulitz fans show strongest brand affinity for Bruce Darnell (57.91×), Nazan Eckes (27.85×), and Nelly (20×) over the country average.

04

Where do Bill Kaulitz fans live in Germany?

Bill Kaulitz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bill Kaulitz fans also like?

Beyond Bill Kaulitz itself, the audience over-indexes on Nazan Eckes (27.85×), Nelly (20×), ZDF-Fernsehgarten (10.36×), and Pitbull (rapper) (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in Germany

See Bill Kaulitz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bill Kaulitz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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