Bill Kaulitz Audience in Germany
Bill Kaulitz has an estimated audience of 2,118,759 people in Germany. 66.6% are female, 33.4% are male, average age 26.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Time (magazine), Progressive rock, Rossmann, Horb am Neckar.
The average Bill Kaulitz fan in Germany is 26.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Time (magazine), Progressive rock, with strongest over-indexing on Home Office (4.95× the country average). Demographically, the Bill Kaulitz audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Bill Kaulitz fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 26.8 |
| Estimated audience size | 2,118,759 |
Audience persona
The typical Bill Kaulitz fan in Germany is more female, around 26.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 487,640 | 1.05× |
| Bayern | 337,177 | 0.99× |
| Baden-Württemberg | 274,016 | 0.95× |
| Niedersachsen | 223,038 | 1.08× |
| Hessen | 148,636 | 0.92× |
| Sachsen | 122,314 | 1.18× |
| Berlin | 100,297 | 1.06× |
| Rheinland-Pfalz | 99,924 | 0.94× |
| Schleswig-Holstein | 78,376 | 1.03× |
| Brandenburg | 64,725 | 0.98× |
| Sachsen-Anhalt | 60,632 | 1.1× |
| Hamburg | 58,080 | 1.21× |
| Thüringen | 48,428 | 0.9× |
| Mecklenburg-Vorpommern | 37,724 | 0.93× |
| Saarland | 20,990 | 0.81× |
| Bremen | 15,580 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 4.95× | Business & Career |
| Time (magazine) | 6.21× | News |
| Progressive rock | 3.92× | Music & Radio |
| Rossmann | 1.81× | Shopping |
| Horb am Neckar | 15.16× | Travel & Leisure |
| Mohamed Salah | 6.5× | Sports |
| Artistic inspiration | 2× | Arts & Culture |
| Combat sport | 1.96× | Sports |
| Saving | 1.91× | Business & Career |
| Japanese domestic market | 5.8× | Politics & Society |
| Sukhoi | 17.85× | Cars & Mobility |
| Commercial mortgage | 1.91× | Business & Career |
| Faenza | 16.25× | Travel & Leisure |
| Liberace | 5.27× | Music & Radio |
| Racing | 1.53× | Cars & Mobility |
| Bank account | 2.47× | Business & Career |
| Granola | 7.78× | Food & Beverages |
| Crawley Town F.C. | 18.23× | Sports |
| Whataburger | 4.74× | Food & Beverages |
| Este, Veneto | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.06 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Individualism | JOY | 1.26 |
| Creativity | OPEN | 1.15 |
| Family Orientation | CONSERVATISM | 1.12 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.9% |
| United States | 12.1% |
| Italy | 6.1% |
See Bill Kaulitz audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
Frequently asked questions
How many fans does Bill Kaulitz have in Germany?
Bill Kaulitz has an estimated audience of 2,118,759 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bill Kaulitz fans?
66.6% of Bill Kaulitz fans are female, 33.4% are male, with an average age of 26.8 years.
Which brands do Bill Kaulitz fans like most?
Bill Kaulitz fans show strongest brand affinity for Home Office (4.95×), Time (magazine) (6.21×), and Progressive rock (3.92×) over the country average.
Where do Bill Kaulitz fans live in Germany?
Bill Kaulitz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 487,640), Bayern (reach 337,177), and Baden-Württemberg (reach 274,016). These three regions account for the largest share of the active audience.
What other brands do Bill Kaulitz fans also like?
Beyond Bill Kaulitz itself, the audience over-indexes on Time (magazine) (6.21×), Progressive rock (3.92×), Rossmann (1.81×), and Horb am Neckar (15.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bill Kaulitz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.