Nazan Eckes Audience in Germany
Nazan Eckes has an estimated audience of 478,106 people in Germany. 66.9% are female, 33.1% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Victoria Swarovski, Bill Kaulitz, Michelle, Thomas Gottschalk, Veronica Ferres.
The average Nazan Eckes fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Victoria Swarovski, Bill Kaulitz, Michelle, with strongest over-indexing on Victoria Swarovski (37.45× the country average). Demographically, the Nazan Eckes audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Nazan Eckes fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 33.6 |
| Estimated audience size | 478,106 |
Audience persona
The typical Nazan Eckes fan in Germany is more female, around 33.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Victoria Swarovski.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,970 | 1.2× |
| Bayern | 65,271 | 0.85× |
| Baden-Württemberg | 62,990 | 0.97× |
| Niedersachsen | 48,747 | 1.05× |
| Hessen | 32,287 | 0.89× |
| Rheinland-Pfalz | 26,557 | 1.11× |
| Sachsen | 25,417 | 1.08× |
| Berlin | 18,503 | 0.87× |
| Brandenburg | 16,940 | 1.14× |
| Schleswig-Holstein | 16,118 | 0.94× |
| Sachsen-Anhalt | 15,681 | 1.27× |
| Thüringen | 13,109 | 1.08× |
| Mecklenburg-Vorpommern | 9,267 | 1.02× |
| Hamburg | 8,862 | 0.82× |
| Saarland | 5,583 | 0.95× |
| Bremen | 3,179 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Victoria Swarovski | 37.45× | Internet & Social Media |
| Bill Kaulitz | 27.85× | Music & Radio |
| Michelle | 12.25× | Music & Radio |
| Thomas Gottschalk | 10.31× | Movies & TV |
| Veronica Ferres | 18.57× | Movies & TV |
| Verona Pooth | 16.26× | Movies & TV |
| Michelle Hunziker | 17.04× | Movies & TV |
| Sonya Kraus | 15.7× | Movies & TV |
| Gil Ofarim | 8.02× | Music & Radio |
| Frauke Ludowig | 14.76× | Movies & TV |
| Let's Dance (German TV series) | 5.82× | Movies & TV |
| Christine Neubauer | 10.22× | Movies & TV |
| Strictly Come Dancing | 40.3× | Sports |
| Stefan Mross | 8.31× | Music & Radio |
| Gute Zeiten, schlechte Zeiten | 5.29× | Movies & TV |
| Maite Kelly | 10.31× | Music & Radio |
| Hape Kerkeling | 10.29× | Movies & TV |
| Storm of Love | 6× | Movies & TV |
| Leni Klum | 8.8× | Fashion & Accessoires |
| Wetter.com | 3.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.36 |
| LGBTQ+ Identity | OPEN | 1.32 |
| DIY Mentality | THRILL | 1.28 |
| Quality Awareness | PREMIUM | 1.27 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Pet Ownership | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.6% |
| Austria | 4.7% |
| Switzerland | 4.3% |
See Nazan Eckes audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Günther Jauch (4,348,244)
- Simone Thomalla (4,040,012)
- Laura Wontorra (3,698,038)
Frequently asked questions
How many fans does Nazan Eckes have in Germany?
Nazan Eckes has an estimated audience of 478,106 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nazan Eckes fans?
66.9% of Nazan Eckes fans are female, 33.1% are male, with an average age of 33.6 years.
Which brands do Nazan Eckes fans like most?
Nazan Eckes fans show strongest brand affinity for Victoria Swarovski (37.45×), Bill Kaulitz (27.85×), and Michelle (12.25×) over the country average.
Where do Nazan Eckes fans live in Germany?
Nazan Eckes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,970), Bayern (reach 65,271), and Baden-Württemberg (reach 62,990). These three regions account for the largest share of the active audience.
What other brands do Nazan Eckes fans also like?
Beyond Nazan Eckes itself, the audience over-indexes on Bill Kaulitz (27.85×), Michelle (12.25×), Thomas Gottschalk (10.31×), and Veronica Ferres (18.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nazan Eckes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.