A data profile of the people who buy, follow and care about Nazan Eckes in Germany — modelled from more than twelve digital signal sources. Nazan Eckes has an estimated audience of 479,166 people in Germany.
The average Nazan Eckes fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Victoria Swarovski, Bill Kaulitz, Michelle, with strongest over-indexing on Victoria Swarovski (37.45× the country average).
Demographically, the Nazan Eckes audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nazan Eckes fan in Germany is more female, around 33.6 years old, with strong Individualism tendencies and a notable affinity for Victoria Swarovski.
The key figures that characterise the Nazan Eckes profile in Germany.
66.9% are female, 33.1% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 33.6 |
| Estimated audience size | 479,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Nazan Eckes audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.8% |
| Austria | 4.4% |
| Switzerland | 4.3% |
Where the Nazan Eckes audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~20K | 1.29× | |
| 02 | Brandenburg | ~20K | 1.17× | |
| 03 | Mecklenburg-Vorpommern | ~10K | 1.17× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.15× | |
| 05 | Thüringen | ~10K | 1.14× | |
| 06 | Sachsen | ~30K | 1.10× | |
| 07 | Rheinland-Pfalz | ~30K | 1.06× | |
| 08 | Niedersachsen | ~50K | 1.03× | |
| 09 | Schleswig-Holstein | ~20K | 0.97× | |
| 10 | Saarland | ~6K | 0.96× | |
| 11 | Baden-Württemberg | ~60K | 0.92× | |
| 12 | Hessen | ~30K | 0.85× | |
| 13 | Bayern | ~60K | 0.82× | |
| 14 | Berlin | ~20K | 0.81× | |
| 15 | Hamburg | ~9K | 0.80× | |
| 16 | Bremen | ~3K | 0.80× |
The strongest cross-interests of the Nazan Eckes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strictly Come Dancing | Sports | 40.30× | ||
| 02 | Victoria Swarovski | Internet & Social Media | 37.45× | ||
| 03 | Bill Kaulitz | Music & Radio | 27.85× | ||
| 04 | Veronica Ferres | Movies & TV | 18.57× | ||
| 05 | Michelle Hunziker | Movies & TV | 17.04× | ||
| 06 | Verona Pooth | Movies & TV | 16.26× | ||
| 07 | Sonya Kraus | Movies & TV | 15.70× | ||
| 08 | Frauke Ludowig | Movies & TV | 14.76× | ||
| 09 | Michelle | Music & Radio | 12.25× | ||
| 10 | Rebecca Mir | Fashion & Accessoires | 11.68× | ||
| 11 | Thomas Gottschalk | Movies & TV | 10.31× | ||
| 12 | Maite Kelly | Music & Radio | 10.31× | ||
| 13 | Hape Kerkeling | Movies & TV | 10.29× | ||
| 14 | Stefan Mross | Music & Radio | 8.31× | ||
| 15 | Gil Ofarim | Music & Radio | 8.02× | ||
| 16 | Sarah Connor | Music & Radio | 7.73× | ||
| 17 | Alles was zählt | Movies & TV | 7.14× | ||
| 18 | Bares für Rares | Movies & TV | 6.31× | ||
| 19 | Let's Dance (German TV series) | Movies & TV | 5.82× | ||
| 20 | Gute Zeiten, schlechte Zeiten | Movies & TV | 5.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.44× | |
| Family Orientation | CONSERVATISM | 1.38× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Urban Lifestyle | OPEN | 0.79× | |
| Career Orientation | POWER | 0.79× |
Nazan Eckes has an estimated audience of 479,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
66.9% of Nazan Eckes fans are female, 33.1% are male, with an average age of 33.6 years.
Nazan Eckes fans show strongest brand affinity for Victoria Swarovski (37.45×), Bill Kaulitz (27.85×), and Michelle (12.25×) over the country average.
Nazan Eckes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Nazan Eckes itself, the audience over-indexes on Bill Kaulitz (27.85×), Michelle (12.25×), Thomas Gottschalk (10.31×), and Veronica Ferres (18.57×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Nazan Eckes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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