HE/RO Audience in Germany
HE/RO has an estimated audience of 571,599 people in Germany. 42.9% are female, 57.1% are male, average age 26.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Combat sport, Universidad EAN, Henley shirt, Home Office, Progressive rock.
The average HE/RO fan in Germany is 26.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Combat sport, Universidad EAN, Henley shirt, with strongest over-indexing on Combat sport (3.81× the country average). Demographically, the HE/RO audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of HE/RO fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 26.0 |
| Estimated audience size | 571,599 |
Audience persona
The typical HE/RO fan in Germany is more male, around 26.0 years old, with strong Individualism tendencies and a notable affinity for Combat sport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,088 | 0.98× |
| Bayern | 101,261 | 1.11× |
| Baden-Württemberg | 86,798 | 1.13× |
| Hessen | 79,134 | 1.84× |
| Niedersachsen | 54,797 | 1× |
| Rheinland-Pfalz | 28,707 | 1.01× |
| Sachsen | 27,639 | 1× |
| Berlin | 23,872 | 0.94× |
| Schleswig-Holstein | 18,440 | 0.91× |
| Brandenburg | 15,167 | 0.87× |
| Sachsen-Anhalt | 12,197 | 0.83× |
| Thüringen | 11,986 | 0.83× |
| Hamburg | 11,235 | 0.88× |
| Mecklenburg-Vorpommern | 8,406 | 0.78× |
| Saarland | 7,214 | 1.04× |
| Bremen | 4,112 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 3.81× | Sports |
| Universidad EAN | 79.22× | Business & Career |
| Henley shirt | 10.77× | Fashion & Accessoires |
| Home Office | 2.35× | Business & Career |
| Progressive rock | 3.02× | Music & Radio |
| myDealZ | 5.03× | Shopping |
| Faenza | 28.99× | Travel & Leisure |
| Mohamed Salah | 5.94× | Sports |
| Annie Hall | 17.52× | Movies & TV |
| Time (magazine) | 3.09× | News |
| Racing | 2.57× | Cars & Mobility |
| Michel Houellebecq | 13.72× | Literature |
| Japanese domestic market | 5.63× | Politics & Society |
| Sexy Beast | 20× | Movies & TV |
| Motorhome stopover | 5.64× | Travel & Leisure |
| N'Golo Kanté | 5.13× | Sports |
| Bank account | 2.57× | Business & Career |
| Snow White (Fables) | 1.97× | Literature |
| Assassin's Creed II | 4.64× | Games |
| Glenn Hughes | 5.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.27 |
| Urban Lifestyle | OPEN | 1.2 |
| Early Adopter Mentality | POWER | 1.18 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Extroversion | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 22.9% |
| United States | 22.7% |
| Japan | 6.0% |
See HE/RO audiences in other countries
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Frequently asked questions
How many fans does HE/RO have in Germany?
HE/RO has an estimated audience of 571,599 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HE/RO fans?
42.9% of HE/RO fans are female, 57.1% are male, with an average age of 26.0 years.
Which brands do HE/RO fans like most?
HE/RO fans show strongest brand affinity for Combat sport (3.81×), Universidad EAN (79.22×), and Henley shirt (10.77×) over the country average.
Where do HE/RO fans live in Germany?
HE/RO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,088), Bayern (reach 101,261), and Baden-Württemberg (reach 86,798). These three regions account for the largest share of the active audience.
What other brands do HE/RO fans also like?
Beyond HE/RO itself, the audience over-indexes on Universidad EAN (79.22×), Henley shirt (10.77×), Home Office (2.35×), and Progressive rock (3.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HE/RO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.