HE/RO Audience in Germany
A data profile of the people who buy, follow and care about HE/RO in Germany — modelled from more than twelve digital signal sources. HE/RO has an estimated audience of 572,234 people in Germany.
The average HE/RO fan in Germany is 23.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Pitbull (rapper), DieLochis, KAYEF, with strongest over-indexing on Pitbull (rapper) (47.41× the country average).
Demographically, the HE/RO audience skews more female with an average age of 23.8, and over-indexes on personality traits such as Individualism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical HE/RO fan in Germany is more female, around 23.8 years old, with strong Individualism tendencies and a notable affinity for Pitbull (rapper).
At a glance
The key figures that characterise the HE/RO profile in Germany.
Search interest · 12-month trend
Demographics of HE/RO fans
58.3% are female, 41.7% are male, average age 23.8.
Gender split
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 23.8 |
| Estimated audience size | 572,234 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 74% | |
| 20-29 | 14% | |
| 30-39 | 6% | |
| 40-49 | 4% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide HE/RO audience comes from Germany.
| Country | Share |
|---|---|
| India | 21.3% |
| United States | 20.9% |
| Japan | 5.9% |
Geography
Where the HE/RO audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~60K | 1.47× | |
| 02 | Saarland | ~8K | 1.08× | |
| 03 | Baden-Württemberg | ~80K | 1.07× | |
| 04 | Niedersachsen | ~60K | 1.07× | |
| 05 | Rheinland-Pfalz | ~30K | 1.07× | |
| 06 | Bayern | ~100K | 1.05× | |
| 07 | Schleswig-Holstein | ~20K | 1.02× | |
| 08 | Sachsen-Anhalt | ~10K | 0.99× | |
| 09 | Thüringen | ~10K | 0.99× | |
| 10 | Brandenburg | ~20K | 0.98× | |
| 11 | Nordrhein-Westfalen | ~100K | 0.96× | |
| 12 | Sachsen | ~30K | 0.95× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.88× | |
| 14 | Berlin | ~20K | 0.84× | |
| 15 | Bremen | ~4K | 0.84× | |
| 16 | Hamburg | ~10K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the HE/RO audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KAYEF | Music & Radio | 125.88× | ||
| 02 | Pitbull (rapper) | Music & Radio | 47.41× | ||
| 03 | Mike Singer | Music & Radio | 46.85× | ||
| 04 | Julia Meladin | Internet & Social Media | 45.07× | ||
| 05 | Lune | Music & Radio | 42.76× | ||
| 06 | DieLochis | Music & Radio | 34.80× | ||
| 07 | Pa Sports | Music & Radio | 20.00× | ||
| 08 | Julienco | Internet & Social Media | 18.92× | ||
| 09 | German hip hop | Music & Radio | 16.78× | ||
| 10 | Joaquin Phoenix | Movies & TV | 11.15× | ||
| 11 | Ikkimel | Music & Radio | 10.40× | ||
| 12 | Haftbefehl | Music & Radio | 9.96× | ||
| 13 | Shirin David | Beauty & Wellness | 8.37× | ||
| 14 | Nina Chuba | Music & Radio | 6.05× | ||
| 15 | Sarah Lombardi | Music & Radio | 5.91× | ||
| 16 | Ayliva | Music & Radio | 5.21× | ||
| 17 | Bushido | Music & Radio | 5.09× | ||
| 18 | Finch | Music & Radio | 4.99× | ||
| 19 | Lieferando.de | Food & Beverages | 2.16× | ||
| 20 | SV Werder Bremen | Sports | 1.84× |
Personality of the HE/RO audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.38× | |
| Extroversion | THRILL | 1.25× | |
| Patriotism | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| DIY Mentality | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.76× |
Frequently asked questions
How many fans does HE/RO have in Germany?
HE/RO has an estimated audience of 572,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HE/RO fans?
58.3% of HE/RO fans are female, 41.7% are male, with an average age of 23.8 years.
Which brands do HE/RO fans like most?
HE/RO fans show strongest brand affinity for Pitbull (rapper) (47.41×), DieLochis (34.8×), and KAYEF (125.88×) over the country average.
Where do HE/RO fans live in Germany?
HE/RO fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do HE/RO fans also like?
Beyond HE/RO itself, the audience over-indexes on DieLochis (34.8×), KAYEF (125.88×), Haftbefehl (9.96×), and Ikkimel (10.4×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See HE/RO audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for HE/RO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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